How to build a $1M ARR startup (x3) | Adam Schoenfeld (Keyplay)

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January 28th, 2025

36 mins 44 secs

Season 1

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technology product management digital experience business

About this Episode

Today, we’re talking with Adam Schoenfeld, CEO at Keyplay, a SaaS solution to help B2B marketers make GTM more efficient.

In this episode, Adam talks about:

  • How he built 3 startups to over $1m ARR
  • His process that’s allowed him to reliably reach Product Market Fit again and again
  • And the critical mistakes founders always make...and how you can avoid them

Links

LinkedIn: https://www.linkedin.com/in/adamschoenfeld/

Chapters

00:00 Intro
01:19 Adam Schoenfeld's Journey to Keyplay
01:59 How to Build A Startup
02:33 Building a Product Audience and Discovering Problems
02:50 From PeerSignal to Keyplay
03:17 Monetizing the Discovery Process
04:05 Finding Product Market Fit
07:11 The Role of Design Partners
13:36 Early Product Traction and Validation
17:49 Challenges in Scaling
19:12 Challenges of Founding a SaaS Company
21:34 Adapting Sales Processes and Proving Value
23:29 Understanding Market Changes and Effective Marketing
28:59 Lessons from Past Ventures and Scaling Challenges
34:19 Insights on Product Market Fit and Distribution
36:57 Navigating Acquisitions and Future Outlook

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