How to launch your ugly MVP in high-velocity markets | Kevin Wang, CPO (Braze)
February 4th, 2025
40 mins 26 secs
Season 1
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About this Episode
Today, we’re talking with Kevin Wang, Chief Product Officer at Braze, a platform that enables businesses to build meaningful, personalized relationships with their customers across multiple channels.
In this episode, Kevin talks about:
- How you can pair high-velocity market innovation with a long-term, consistent vision to beat competition year after year
- Why you should build durable teams, over agile org structures, to drive long-term success
- And, a process to partner with early adopters to get the best market insights for your product
Links
LinkedIn: https://www.linkedin.com/in/kevin-wang-96131916/
Chapters
00:00 Intro
00:56 Kevin Wang’s Career at Braze
03:11 Understanding Selling to Marketers in SaaS
03:37 Braze's Customer Engagement Platform
08:03 The Evolution of Marketing Teams’ Product Needs
13:25 Braze's Future-Forward Product Vision and Strategy
37:04 The Role of Durable Teams in Startups
39:07 AI and the Future of Customer Engagement
44:12 Outro
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