I co-founded Keyplay.io (SaaS product) and PeerSignal.org (newsletter and free resources) to support the pursuit of GTM excellence.
As CEO at Keyplay, I’m building the ICP modeling and account scoring solution for modern B2B. I spend my time with our customers and shaping product.
As Analyst at PeerSignal.org, I’m studying the modern B2B playbook. I spend my time analyzing data, writing, and learning from the community.
Before this I founded 3 other SaaS startups (I’ll be happy to tell you about the stuff that failed as well as the stuff that worked).
I’m obsessed with b2b sales & marketing, but also love dad jokes, golf, and breakfast foods.
Adam Schoenfeld has been a guest on 1 episode.
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How to build a $1M ARR startup (x3) | Adam Schoenfeld (Keyplay)
January 28th, 2025 | Season 1 | 36 mins 44 secs
business, digital experience, product management, technology
Today, we’re talking with Adam Schoenfeld, CEO at Keyplay, a SaaS solution to help B2B marketers make GTM more efficient.
In this episode, Adam talks about:
- How he built 3 startups to over $1m ARR
- His process that’s allowed him to reliably reach Product Market Fit again and again
- And the critical mistakes founders always make...and how you can avoid them