Anti-silver bullets: Pioneering PLG at IBM | Andy Boyd, CPO (Appfire, IBM)

Today, we’re talking with Andy Boyd, CPO of Appfire, which provides a portfolio of over 100 collaboration solutions.

In this episode, Andy details:

• His no-fail growth formula from driving product-led growth (PLG) at IBM Watson
  • Learn from Andy's product-lead growth examples from his book, Enterprise Growth Playbook
• The ways he uses data to drive experimentation velocity and avoid decision paralysis
• How he’s slingshotted his career by focusing on working with great people, rather than chasing titles or compensation - and why you should too!

Links

LinkedIn: https://www.linkedin.com/in/andyfboyd/
Website: https://andyfboyd.com/
Appfire: https://appfire.com/
Enterprise Growth Playbook: https://andyfboyd.com/enterprise-growth-playbook/

Chapters

00:00 The Data Dilemma: Product Decision-Making
00:15 Intro
01:16 The Introduction of Product-Led Growth at IBM Watson
02:19 Driving Monthly Active Users: Strategies and Successes
03:16 Understanding Growth: Product vs. Marketing
04:01 The Early Days of PLG at IBM
05:20 From Developer to Product Manager
08:13 Launching Growth Teams Across IBM
11:39 Key Learnings from Developer-Focused Projects
14:51 The Power of Simplicity in Growth Strategies
16:46 Writing the Enterprise Growth Playbook
20:21 The Silver Bullet Myth in Growth Strategies
21:22 The Magic of Compounding Growth
22:31 Data-Driven Decision Making
26:29 Transitioning to Appfire
28:23 Scaling and Hypergrowth at Appfire
31:42 Effective Customer Feedback Mechanisms
35:31 Career Advice: From IBM to Appfire
40:23 Outro

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