Perfect is not the answer with Shira Gershoni

Today, our guest is Shira Gershoni, seasoned product management executive, with 15 years of experience in eCommerce and SaaS product development across North America and Europe. Shira started her career in web development and later transitioned to technical product management while at Eternity-IT, followed by leadership positions at NeoGames, Soluto, and Asurion.

On today’s episode, Jennifer talks to LogRocket’s CEO and Head of Product, Matt Arbesfeld, about the significance of focusing on creating omnichannel experiences, why using AI enhances user experiences and making data-driven decisions, and how a culture of iteration in product is more impactful than aiming for perfection.

Links

https://www.linkedin.com/in/shira-gershoni-vp-product/
https://blog.logrocket.com/product-management/leader-spotlight-shira-gershoni/

Chapters

00:00 Intro
00:05 Omnichannel in practice
01:51 Understanding personas
02:56 Challenges in omnichannel transition
04:22 Managing digital and physical products
06:24 The role of product managers
13:00 Kickoff meetings and iteration
22:04 Leveraging AI in product management
26:27 Outro

What does LogRocket do?

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.