The success of fractional leadership with Jennifer Moore

Today, our guest is Jennifer Moore, a seasoned product executive who has built and launched customer-centric, data-inspired solutions for over 20 years within B2B SaaS and financial services. She currently currently runs a comprehensive consulting services firm, Strategies that Spark, and serves as the Chief Product & Growth Officer for her clients.

Jennifer began her career as a technical writer at a Series A startup, Oakley Networks. She then transitioned to project management at Wells Fargo and Zions Bancorporation before moving into product management and the B2B SaaS industry. Most recently, she led product and design teams at companies such as Workfront (acquired by Adobe), Pluralsight, and various startups.

On today’s episode, Jennifer talks to LogRocket’s CEO and Head of Product, Matt Arbesfeld, about what she learned about product moving between different industries like finance and SaaS; the significance of domain expertise; focusing on team dynamics and incremental process improvements; and how she uses consulting to help companies grow their product initiatives.

Links

https://www.linkedin.com/in/carolynemoran/
https://www.linkedin.com/in/jennifer-r-moore/
https://calendly.com/jennifer-r-moore
https://productplusbyjennifer.substack.com/
https://blog.logrocket.com/product-management/leader-spotlight-jennifer-moore/

Chapters

00:00 Intro
00:09 Journey from technical writing to product management
02:27 Transition to financial services and first exit
03:48 Challenges and innovations in financial services
05:50 Shift to software as a service (SaaS)
09:38 Consulting and fractional leadership
20:12 Impact of AI on product management
25:41 Outro

What does LogRocket do?

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.