How to A/B test your product to millions in ARR | Eric Metelka, Head of Product (Eppo)

Today, we’re talking with Eric Metelka, Head of Product at Eppo, a next-gen A/B experimentation platform for product teams. With a background in A/B testing and data science, Eric has worked in building product at companies like Cameo, SpotHero, and G2.

In this episode, Eric talks about:

• The process he used to cold start G2’s review product and turn it into a self-sustaining flywheel
• His secrets to running great A/B tests that can really prove your impact on product growth
• How he recovered from Cameo’s Engineering Director telling his entire exec team that all Eric’s test data was incorrect and what he learned from that

Links

LinkedIn: https://www.linkedin.com/in/ericmetelka/
Twitter/X: https://x.com/eric3000
BlueSky: https://bsky.app/profile/eric3000.bsky.social
Eppo: https://www.geteppo.com/
Build Product like Linear | Nan Yu, Head of Product (Linear, Everlane, BOA): https://youtu.be/7ISWLoQtNOc

Chapters

00:00 Intro
03:01 Strategies for Gathering Reviews
05:19 Automating the Review Process
07:54 Scaling and Growth at G2
16:38 Transition to Power Reviews
20:48 Challenges in Competing with Shopify
22:51 Product Lessons from Implementation Processes
24:03 Importance of Institutional Knowledge
25:05 Navigating Leadership and Learning
26:04 Understanding Revenue Recognition
27:56 Effective A/B Testing Strategies with Data Science
28:39 Product Experimentation Pitfalls at Cameo
38:33 Improving Digital User Experience at Cameo
41:52 Outro

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