I am a Product professional with 11 years of experience. Currently I am the Head of Product at Eppo where I partner with our Engineering, Design, and GTM teams to create a compelling product strategy and roadmap that delivers value to our customers.
Previously, I was the Lead Product Manager for the demand side of the business at Cameo - focusing on purchaser conversion, retention, and demand acquisition. Throughout my career, I've enjoyed working on both sides of marketplace businesses to drive revenue through supply and demand growth.
I am a top 25 contributor to Lenny's Newsletter community where I help and advise other PM and growth professionals on how to handle career and product issues.
Former:
- Senior Product Manager at SpotHero - led supply-side for the product org, building relationships with the largest parking operators nationally and growing inventory 20%
- Senior Product Manager at PowerReviews - built B2B SaaS products that harness the power of user generated content.
- Product Analyst at Cars.com - built user profiles to increase sign-ups by 20%, redesigned mobile homepage with new ad placements earning $1.5MM in incremental annual revenue.
- Marketing Manager at G2 Crowd - hired a team of four and built the review growth flywheel to double the number of monthly reviews received, which was a direct input to raising Series A
- Marketing Manager at BestVendor - increased organic search traffic by 89%, hired six contributing blog editors resulting in a 267% increase in links.
- Associate Consultant at The Cambridge Group - Authored optimal retail assortment and promotion guidelines resulting in a 3.1% increase in gross margin, created television and online media strategy for the number one American beer, realizing share growth for the first time after four years of decline
Extracurricular:
Instructor of Product Management at General Assembly in Chicago, Co-Founder and organizer of Product Hunt Chicago Meetup
Education: MBA from Columbia Business School, BA in economics and math from Northwestern University.
Specialties: Product management, growth, product development, project management, product visioning, product strategy, web development, e-commerce, SaaS, agile, scrum, digital marketing, SEO, SEM, social media marketing, business strategy, business development, management consulting, business intelligence, data science, UX design, web analytics, statistical analysis, competitive analysis
Eric Metelka has been a guest on 1 episode.
-
How to A/B test your product to millions in ARR | Eric Metelka, Head of Product (Eppo)
February 18th, 2025 | Season 1 | 42 mins 51 secs
business, digital experience, product management, technology
Today, we’re talking with Eric Metelka, Head of Product at Eppo, a next-gen A/B experimentation platform for product teams. With a background in A/B testing and data science, Eric has worked in building product at companies like Cameo, SpotHero, and G2.
In this episode, Eric talks about:
- The process he used to cold start G2’s review product and turn it into a self-sustaining flywheel
- His secrets to running great A/B tests that can really prove your impact on product growth
- How he recovered from Cameo’s Engineering Director telling his entire exec team that all Eric’s test data was incorrect and what he learned from that