(Ethically) cheat your way to $25M+ | Mikal Lewis, Product Exec. (Whole Foods, Nordstrom)

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February 11th, 2025

36 mins 39 secs

Season 1

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technology product management digital experience business

About this Episode

Today, we’re talking with Mikal Lewis, a Digital Product Executive at Whole Foods who drove hundreds of millions of dollars in revenue over the course of his career.

In this episode, Mikal talks about:

  • Why you should absolutely (ethically) cheat to get outsized results for your product
  • His framework that drove a quarter of a billion dollars in additional revenue for Nordstrom’s online store
  • How to use four types of luck to optimize for opportunity
  • And, how to build a quiet portfolio so that you can choose your own career moves

Links

LinkedIn: https://www.linkedin.com/in/mikalfm/
How Google Works by Eric Schmidt and Jonathan Rosenberg: https://www.amazon.com/How-Google-Works-Eric-Schmidt/dp/1455582328
The Law of Shitty Clickthroughs by Andrew Chen: https://andrewchen.com/the-law-of-shitty-clickthroughs/
Pretentiousness: Why it Matters by Dan Fox: https://www.amazon.com/Pretentiousness-Why-Matters-Dan-Fox/dp/156689428X

Chapters

00:00 Intro
01:02 Learning Product from Windows to Whole Foods
03:53 The Four Types of Luck by Eric Schmidt
07:30 Applying Type Four Luck to Product
16:53 Breaking into Product Management at Microsoft
22:58 Transforming Nordstrom's Digital Product Experience
34:23 Professional vs. Non-Professional Product Management
37:06 Outro

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