Lessons from the Launch that Became a Silicon Valley Punchline | Berni Fisher, VP Product (Appcues)

This week, we sat down with Berni Fisher, VP of Product at Appcues and a self-described "first principles goddess." Berni goes deep on what it was really like behind the scenes during the notorious 2012 Apple Maps launch, the triple threat problem at ButcherBox where they exist at the intersection of grocery, eCommerce, AND SaaS, and more.

In our conversation, Berni discusses:

• Surviving the "2012 Apple Maps Debacle" and the intense backlash post-launch, as well as how the team used a "triage mindset" to prioritize fixes based on customer usage and risk.
• Her Black Friday Gamble: Why she pushed for a risky site overhaul at ButcherBox right before their busiest season, resulting in double-digit conversion gains
• And Customer-Led AI Innovation: how Appcues used their own product to poll users on AI trust, leading to a roadmap driven by actual customer needs rather than industry hype.

Links

Berni's LinkedIn: https://www.linkedin.com/in/bernadettefisher/
Accues: https://www.appcues.com/

Chapters

00:00 Introduction
01:43 Berni Fisher's product journey
04:44 Challenges and Lessons from Apple Maps
15:26 Transition to ButcherBox
17:27 Innovations and Customer Focus at ButcherBox
24:35 AI Innovations at Appcues
27:34 Conclusion

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