A seasoned product leader with extensive experience at TomTom, Apple, TripAdvisor, Amazon, and ButcherBox, I drive results by defining clear strategies, leading cross-functional teams, and delivering customer-centric solutions in the consumer technology industry. I am passionate about creating impactful products, optimizing operational efficiency, and cultivating high-performing teams. My leadership style blends strong technical acumen with a commitment to driving business growth through innovative product management and strategic initiatives.
Berni Fisher has been a guest on 1 episode.
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Lessons from the Launch that Became a Silicon Valley Punchline | Berni Fisher, VP Product (Appcues)
December 23rd, 2025 | Season 1 | 25 mins 8 secs
business, digital experience, product management, technology
This week, we sat down with Berni Fisher, VP of Product at Appcues and a self-described "first principles goddess." Berni goes deep on what it was really like behind the scenes during the notorious 2012 Apple Maps launch, the triple threat problem at ButcherBox where they exist at the intersection of grocery, eCommerce, AND SaaS, and more.
In our conversation, Berni discusses:
- Surviving the "2012 Apple Maps Debacle" and the intense backlash post-launch, as well as how the team used a "triage mindset" to prioritize fixes based on customer usage and risk.
- Her Black Friday Gamble: Why she pushed for a risky site overhaul at ButcherBox right before their busiest season, resulting in double-digit conversion gains
- And Customer-Led AI Innovation: how Appcues used their own product to poll users on AI trust, leading to a roadmap driven by actual customer needs rather than industry hype.