How To Say "Not Yet" To Enterprise | Deepti Mendiratta, VP Of Products (HungerRush) | LaunchPod

Today, we’re talking with Deepti Mendiratta, VP of Product at HungerRush, an all-in-one POS system for restaurants.

In this episode, Deepti talks about:

• Why you have to just “make the pizza” - meaning experience the day-to-day of your users, not just your buyers, to build software that solves key issues for the business
• getting her biggest UX wins from fixing the paper cuts that users run into all the time, not just the sporadic gaping wounds
• And, how to say “not yet” to the allure of going upmarket to Enterprise too soon...because, as she says, once you catch that elephant, you have to feed it

Links

LinkedIn: https://www.linkedin.com/in/deeptim13/

Resources

Build product like Linear | Nan Yu, Head of Product (Linear, Everlane, BOA) | LaunchPod: https://youtu.be/7ISWLoQtNOc
How to A/B test your product to millions in ARR | Eric Metelka, Head of Product (Eppo) | LaunchPod: https://youtu.be/3u5vovkAtXc
Grow $50 million in revenue in one year | Vaarrun Bimbhat, Head of Product (Jiffy.com) | LaunchPod: https://youtu.be/SNZWHt0Zu-I

Chapters

00:00 Intro
02:07 Understanding the Customer Experience
05:35 Challenges and Insights from the Product Field
14:31 Balancing Enterprise and SMB Markets
26:07 Innovations in Hospitality
32:37 The Future of AI in Service Industries
36:40 Outro
25:48 Building a Pricing Experimentation Platform
27:20 Challenges and Successes in India
36:30 Insights on Prioritization and Growth
38:40 Outro

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