VP of Marketing at LogRocket.
Jeff Wharton has hosted 92 Episodes.
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How to A/B test your product to millions in ARR | Eric Metelka, Head of Product (Eppo)
February 18th, 2025 | Season 1 | 42 mins 51 secs
business, digital experience, product management, technology
Today, we’re talking with Eric Metelka, Head of Product at Eppo, a next-gen A/B experimentation platform for product teams. With a background in A/B testing and data science, Eric has worked in building product at companies like Cameo, SpotHero, and G2.
In this episode, Eric talks about:
- The process he used to cold start G2’s review product and turn it into a self-sustaining flywheel
- His secrets to running great A/B tests that can really prove your impact on product growth
- How he recovered from Cameo’s Engineering Director telling his entire exec team that all Eric’s test data was incorrect and what he learned from that
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(Ethically) cheat your way to $250M+ | Mikal Lewis, Product Exec. (Whole Foods, Nordstrom)
February 11th, 2025 | Season 1 | 36 mins 39 secs
business, digital experience, product management, technology
Today, we’re talking with Mikal Lewis, a Digital Product Executive at Whole Foods who drove hundreds of millions of dollars in revenue over the course of his career.
In this episode, Mikal talks about:
- Why you should absolutely (ethically) cheat to get outsized results for your product
- His framework that drove a quarter of a billion dollars in additional revenue for Nordstrom’s online store
- How to use four types of luck to optimize for opportunity
- And, how to build a quiet portfolio so that you can choose your own career moves
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How to launch your ugly MVP in high-velocity markets | Kevin Wang, CPO (Braze)
February 4th, 2025 | Season 1 | 40 mins 26 secs
business, digital experience, product management, technology
Today, we’re talking with Kevin Wang, Chief Product Officer at Braze, a platform that enables businesses to build meaningful, personalized relationships with their customers across multiple channels.
In this episode, Kevin talks about:
- How you can pair high-velocity market innovation with a long-term, consistent vision to beat competition year after year
- Why you should build durable teams, over agile org structures, to drive long-term success
- And, a process to partner with early adopters to get the best market insights for your product
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How to build a $1M ARR startup (x3) | Adam Schoenfeld (Keyplay)
January 28th, 2025 | Season 1 | 36 mins 44 secs
business, digital experience, product management, technology
Today, we’re talking with Adam Schoenfeld, CEO at Keyplay, a SaaS solution to help B2B marketers make GTM more efficient.
In this episode, Adam talks about:
- How he built 3 startups to over $1m ARR
- His process that’s allowed him to reliably reach Product Market Fit again and again
- And the critical mistakes founders always make...and how you can avoid them
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Anti-silver bullets: Pioneering PLG at IBM | Andy Boyd, CPO (Appfire, IBM)
January 21st, 2025 | Season 1 | 37 mins 42 secs
business, digital experience, product management, technology
Today, we’re talking with Andy Boyd, CPO of Appfire, which provides a portfolio of over 100 collaboration solutions.
In this episode, Andy details:
- His no-fail growth formula from driving product-led growth (PLG) at IBM Watson
- The ways he uses data to drive experimentation velocity and avoid decision paralysis
- How he’s slingshotted his career by focusing on working with great people, rather than chasing titles or compensation - and why you should too!
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Managing product ahead of its time | Sean Lorenz, Senior Director of Product (Altoida, LogMeIn, Neurala)
January 14th, 2025 | Season 1 | 31 mins 45 secs
business, digital experience, product management, technology
Today, we’re talking with Sean Lorenz, Senior Director of Product at Altoida, using augmented reality and AI to radically improve neurologic diagnostics
In this episode, we talked about:
- How to adapt product to find viable markets
- The importance of matching product capabilities with market timing and realistic go-to-market strategies
- How to deal with a product that is ahead of market readiness
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Navigating a digital reckoning in the art industry | Elizabeth Van Bergen, Product Experience Lead (Phillips)
January 7th, 2025 | Season 1 | 30 mins 28 secs
business, digital experience, product management, technology
Today, LogRocket’s VP of Marketing, Jeff Wharton, talks to Elizabeth Van Bergen, who leads product experience at Phillips, a global high-end auction house.
In this episode we talked about:
- Creating a product experience for both tech novices and early adopters
- How the traditional auction industry went digital overnight
- And why the digital experience is as important as the functionality itself
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Build product like Linear | Nan Yu, Head of Product (Linear, Everlane, BOA)
December 31st, 2024 | Season 1 | 39 mins 36 secs
business, digital experience, product management, technology
Today, our guest is Nan Yu, Head of Product at Linear, a purpose-built tool for planning and building products. Prior to working at Linear, Nan worked at Mode, Abstract, Everlane, and Bank of America.
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Unlock revenue with the zone of benefit | Oji Udezue, CPO (Typeform, Twitter, Calendly) [Repeat]
December 24th, 2024 | Season 1 | 54 mins 54 secs
business, digital product experience, product management, technology
Today, our guest is Oji Udezue, AI product expert, author, and an innovation-focused, multi-disciplined business leader.
Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian.
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No BS eComm Analytics | Julie Acosta, Dir. of eComm & Analytics (NOBULL, AutoZone) [Repeat]
December 17th, 2024 | Season 1 | 38 mins 56 secs
business, digital product experience, product management, technology
Today, our guest is Julie Acosta, Director of eComm and Marketing Analytics at NOBULL, a fast-growing Boston-based footwear and apparel brand.
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Playbook: PM like a GM | Lauren Creedon, VP of Product (Goldcast, Drift, Hudl)
December 10th, 2024 | Season 1 | 31 mins 38 secs
business, digital product experience, product management, technology
On today’s episode of LaunchPod, Jeff Wharton talks to Lauren Creedon, VP of Product at Goldcast, who formerly led product at Drift and Hudl.
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From product leader to founder | Arman Javaherian, CEO & Co-Founder (Home AI, Shortcut, Crunchbase)
December 3rd, 2024 | Season 1 | 39 mins 34 secs
business, digital product experience, product management, technology
On today’s episode of LaunchPod, Jeff Wharton talks to Arman Javaherian, CEO & Co-Founder at Homa, about how he went from leading product at Shortcut, Zillow, and Crunchbase to then pivoting to a founder role at Homa AI.
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Manage product like P&G | Prabhath Nanisetty, Global Head of Industry for Retail Data, Technology, and Quick Commerce (Snowflake)
November 26th, 2024 | Season 1 | 39 mins 30 secs
business, digital product experience, product management, technology
On today’s episode of LaunchPod, Jeff Wharton talks with Prabhath Nanisetty, Global Head of Industry for Retail Data, Technology, and Quick Commerce at Snowflake, about how his career started from working as an engineer at Proctor and Gamble where he transitioned into product and worked his way up to leadership at P&G, InfoScout/Numerator, and Snowflake.
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Building an award-winning ad experience at WSJ | Caroline Albanese, Product Director, Data Products & Capabilities (Dow Jones)
November 19th, 2024 | Season 1 | 37 mins 1 sec
business, digital product experience, product management, technology
Today, we’re talking with Caroline Albanese, Product Director of Data Products and Capabilities at Dow Jones.
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Bridging in-store and digital with analytics | Julie Acosta, Dir. of eComm & Analytics (NOBULL, AutoZone)
November 12th, 2024 | Season 1 | 38 mins 56 secs
business, digital product experience, product management, technology
Today, our guest is Julie Acosta, Director of eComm and Marketing Analytics at NOBULL, a fast-growing Boston-based footwear and apparel brand.
For Julie, curiosity has a funny way of making you change course. As she originally set out to avoid numbers by going to university for marketing, but as she began developing her career, she found that understanding and working with data made her more effective at understanding her customer base.
It was at AutoZone, where her path really changed, as Julie went from merchandising to building AutoZone’s first eCommerce Analytics team from the ground up.
By bridging the digital and in-store experiences, her team altered the company’s understanding of how the two were linked, including how new product lines can grow existing lines and how online customer behavior influences in-store purchases.
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How to build product at Linear with Nan Yu (Repeat)
November 5th, 2024 | Season 1 | 39 mins 36 secs
business, digital experience, product management, technology
Today, we're re-running one of our favorite episodes with Nan Yu, Head of Product at Linear, a purpose-built tool for planning and building products. Prior to working at Linear, Nan worked at Mode, Abstract, Everlane, and Bank of America.