What Do You Do When AI Agents Replace Your Human Users? | Brandon Harris, VP of Product (Pantheon)

September 15th, 2026

32 mins 44 secs

Season 2

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About this Episode

Every day, more of your traffic isn't human. AI agents show up, grab what they need, and leave — and YOU pay to serve every visitor, whether they see your brand or not.

Today’s guest has seen this from both sides. Brandon Harris is VP of Product at Pantheon, the WebOps platform behind a huge slice of the WordPress and Drupal world. But before that, he was sending the bots — at Wiser, where his team scraped millions of pages a day to power retail pricing intelligence.

His take: agents aren't killing the web. They're just the next way information travels — and the companies that adapt are about to pull way ahead of the ones that don't.

In this episode, Brandon shares:

  • How AI is turning the whole web into one giant CMS — and quietly rewriting the job of anyone who publishes content
  • Plus, why visits are the new impressions, why trying to keep agents out is the modern-day version of blocking Google from indexing your site — and what to do instead

Links

LinkedIn: https://www.linkedin.com/in/cxoplus/
Pantheon: https://pantheon.io/

Chapters

00:00 Introduction
01:02 Brandon's product journey: From film school to Wiser and Pantheon
02:24 The dead web debate: Agents are just the next mode of transport
05:51 Why traffic-based pricing can break when the majority of your visitors are agents
08:15 Site visits are becoming the new impressions
10:46 Grading traffic and the identity arms race it will start
14:11 When the whole web becomes your CMS
16:40 Putting your brand's fingerprints in content that AI will pull without accessing your site
21:23 How people decide to trust a site
26:17 Watching sessions to catch user drift before customers quietly leave
31:09 Conclusion

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