Transforming and modernizing brands with Scott Lux, EVP

About this Episode

Today, our guest is Scott Lux, Vice President of Global E-commerce and Technology at Esprit, a retail apparel and fashion company.

Scott started his career in financial consulting at Fidelity before transitioning to program and product management at Infospace. From there, Scott moved into product management roles at companies like Chase, VML COMMERCE, L’Oreal, and American Express. Prior to joining Esprit, he led digital marketing and e-commerce initiatives at Diesel, John Varvatos Enterprises, Intermix, VIDEOSHOPS, and Eberjey.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Scott about the evolution of e-commerce and how it has effected commerce as a whole; how SaaS has both improved e-commerce but has brought with it complexities like site performance and tackling a new user experience; and how to build a cohesive brand in a competitive landscape, underlining the importance of adapting to new customer touchpoints.

Links

https://www.linkedin.com/in/scottlux/
https://blog.logrocket.com/product-management/leader-spotlight-scott-lux/

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What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.