Innovative leader delivering profitable results across e-commerce, technology, product management, and operations within a diverse spectrum of startups, digital agencies, and prominent retail and lifestyle brands. Developed and executed solutions encompassing experience design, personalization, brand stewardship, and modern data infrastructure.
Scott Lux has been a guest on 1 episode.
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Transforming and modernizing brands with Scott Lux, EVP
September 17th, 2024 | Season 1 | 38 mins 52 secs
business, digital product experience, product management, technology
Today, our guest is Scott Lux, Vice President of Global E-commerce and Technology at Esprit, a retail apparel and fashion company.
Scott started his career in financial consulting at Fidelity before transitioning to program and product management at Infospace. From there, Scott moved into product management roles at companies like Chase, VML COMMERCE, L’Oreal, and American Express. Prior to joining Esprit, he led digital marketing and e-commerce initiatives at Diesel, John Varvatos Enterprises, Intermix, VIDEOSHOPS, and Eberjey.
On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Scott about the evolution of e-commerce and how it has effected commerce as a whole; how SaaS has both improved e-commerce but has brought with it complexities like site performance and tackling a new user experience; and how to build a cohesive brand in a competitive landscape, underlining the importance of adapting to new customer touchpoints.