How to tell your CEO they’re wrong about product centricity | Steve Nash, Dir. of Product (GumGum) | LaunchPod

Today, we’re talking with Steve Nash, Director of Product for GumGum, an ad-tech platform that matches brands and consumers through AI-powered data and media solutions.

In this episode, Steve talks about:

• How to tell your CEO that they’re wrong — and not lose your career
• The story behind Playground’s transition to a product-centric culture, and the pace of innovation it unlocked for the team
• Why unifying behind Playground’s mission of being “the attention company” led to their successful exit and acquisition by GumGum

Links

LinkedIn: https://www.linkedin.com/in/stevenash/
GumGum: https://www.linkedin.com/company/gumgum/

Resources

Navigating a digital reckoning in art | Elizabeth Van Bergen, Product Experience Lead (Phillips): https://youtu.be/Rf-7r3PMVuo
Unlock revenue with the zone of benefit | Oji Udezue, CPO (Typeform, Twitter, Calendly): https://youtu.be/2WuAGcRwdv0

Chapters

00:00 Intro
02:04 Product challenges and shifts at Playground XYZ
04:38 How to implement product centricity
05:18 How to navigate conversations with CEOs
09:23 How to empower product teams and drive innovation
11:05 Adapting during COVID-19
20:08 Attention tracking and creative Insights
27:33 The role of design and raste in product development
33:01 Outro

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