How to build for customers— not stakeholders | Jonathan Sussman, CPO (Jebbit) | LaunchPod

Today, we’re talking with Jonathan Sussman, CPO for over 5 years at Jebbit, an enterprise experience platform for first-party data capture, which was recently acquired by BlueConic.

In this episode, Jonathan talks about:

• Why Product Management is one of the hardest functions to master
• How to use professional services - usually a cost center - as a source of product innovation that drives longterm growth
• And, the time when they built to solve internal problems, not customer value, nearly caused an early key launch to fail

Links

LinkedIn: https://www.linkedin.com/in/jonathan-sussman-0a84462/
Jebbit: https://www.jebbit.com/
BlueConic https://www.blueconic.com/

Resources

Building iconic customer experiences with Susan Stavitski, Principal PM: https://youtu.be/TyA7d30ckNE?feature=shared
The end of MVPs and prioritizing accountability with Jason Penkethman, CPO: https://youtu.be/-vanNudmXMM?feature=shared

Chapters

00:00 Startups and ROI Challenges
00:24 Introduction
01:00 Building Product From Yahoo to Jebit
02:08 The Evolution of Programmatic Advertising
10:02 Transition to AT&T and Product Management Insights
13:55 Joining Jebit: Early Challenges and Learnings
21:46 Innovative Product Approaches and Managed Services
28:31 Balancing Tech Debt and Customer Needs
31:39 Outro

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