Building iconic customer experiences with Susan Stavitzski, Principal PM

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July 23rd, 2024

36 mins 55 secs

Season 1

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technology product management digital product experience business

About this Episode

Today, our guest is Susan Stavitzski, Principal Product Manager at CarMax, and was previously the director of product at Hatch, a small software startup.

Susan's career didn't follow a straight trajectory in product management, however — she originally started in marketing, where she developed an obsession with talking to customers.

On today's episode, Susan talks to LogRocket's VP of Marketing, Jeff Wharton, about the importance of creating an iconic customer experience, both online and in-store; engaging in continuous customer feedback and field research, including practical examples and strategies her team employs, such as self-service appraisal models and rapid prototyping; and the significance of product marketing.

Links

https://linkedin.com/in/susan-stavitzski/
https://medium.com/@susan_ski
https://blog.logrocket.com/product-management/leader-spotlight-susan-stavitzski/

What does LogRocket do?

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.