Build Product Like Typeform | Aleks Bass, CPO (TypeForm) | LaunchPod
April 15th, 2025
43 mins 21 secs
Season 1
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About this Episode
Today, we’re talking with Aleks Bass, CPO at Typeform.
In part one of this two-part episode, Aleks talks about:
- The exact methodologies for user research that she used to develop a complete product strategy in just 45 days
- Their discovery of “feature constellations” - sets of features that are worth 10x more when combined than just the sum of the parts
- How to break the rules of user research for even faster results
Links
LinkedIn: https://www.linkedin.com/in/aleksbass/
Resources
How To Say "Not Yet" To Enterprise | Deepti Mendiratta, VP Of Products (HungerRush) | LaunchPod: https://youtu.be/WHapWGbuS0Q
Chapters
00:00 Intro
00:54 Aleks Bass’ Unique Career Path
02:07 Challenges at Typeform
06:49 Research-Driven Product Development
11:35 Understanding Customer Needs
33:07 Feature Constellations and Their Impact
40:05 Outro
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