Inside MailChimp's PLG Engine | Lauren Schuman, VP of Prod. Growth (Bitly) | LaunchPod

On today’s episode, our guest is Lauren Schuman, VP of Product Growth at Bitly & former Sr. Dir. of Product Growth at MailChimp.

In this episode, we discuss:

• How Lauren created product-led growth (PLG) as a discipline at MailChimp and turned it into a systematic growth engine
• The turnaround story behind a failed product launch, and how it led to a 183% spike in adoption overnight
• Why lagging engagement pushed her to lead a ground-up rebuild of MailChimp’s core email editor to improve growth

Links

LinkedIn: https://www.linkedin.com/in/laurenschuman/

Chapters

00:00 Introduction to Lauren Schumann
03:09 Transition to E-commerce and PLG
07:15 Joining MailChimp and Early Challenges
09:50 Implementing PLG at MailChimp
13:43 Navigating Organizational Politics
19:03 Improving User Experience at MailChimp
19:26 Defining Key Customer Journey Metrics
20:30 Challenges and Solutions in Email Activation
21:40 Balancing Core Competencies and Expansion
22:59 The Role of AI in Product Management
24:50 Human Touch in the Age of Automation
27:48 Future of AI and Personalization
34:50 Outro

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