I'm a product-led growth leader and advisor (sitting at the intersection of product, marketing and data) with a passion for leveraging data and insights to create best-in-class digital customer experiences which deliver meaningful revenue impact. Strategic, energetic and driven with a 20+ year track record of delivering results to grow businesses of all sizes.
Specialties:
Product-Led Growth (PLG)- especially Activation/onboarding, Monetization & Engagement/Retention
Growth Advising, Optimization, Experimentation (A/B testing), Product Analytics, UX Research, Product Strategy, eCommerce
I believe that "what" you deliver is just as important as "how" you deliver and as such I work every day at becoming more of a "Daring Leader" - leading with vulnerability, empathy and alignment with my values.
Lauren Schuman has been a guest on 1 episode.
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Inside MailChimp's PLG Engine | Lauren Schuman, VP of Prod. Growth (Bitly) | LaunchPod
June 3rd, 2025 | Season 1 | 35 mins 3 secs
business, digital experience, product management, technology
On today’s episode, our guest is Lauren Schuman, VP of Product Growth at Bitly & former Sr. Dir. of Product Growth at MailChimp.
In this episode, we discuss:
- How Lauren created PLG as a discipline at MailChimp and turned it into a systematic growth engine
- The turnaround story behind a failed product launch, and how it led to a 183% spike in adoption overnight
- Why lagging engagement pushed her to lead a ground-up rebuild of MailChimp’s core email editor to improve growth