VP of Marketing at LogRocket.
Jeff Wharton has hosted 52 Episodes.
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Build Product Like Typeform | Aleks Bass, CPO (TypeForm) | LaunchPod
April 15th, 2025 | Season 1 | 43 mins 21 secs
business, digital experience, product management, technology
Today, we’re talking with Aleks Bass, CPO at Typeform.
In part one of this two-part episode, Aleks talks about:
- The exact methodologies for user research that she used to develop a complete product strategy in just 45 days
- Their discovery of “feature constellations” - sets of features that are worth 10x more when combined than just the sum of the parts
- How to break the rules of user research for even faster results
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How To Say "Not Yet" To Enterprise | Deepti Mendiratta, VP Of Products (HungerRush) | LaunchPod
April 8th, 2025 | Season 1 | 35 mins 34 secs
business, digital experience, product management, technology
Today, we’re talking with Deepti Mendiratta, VP of Product at HungerRush, an all-in-one POS system for restaurants.
In this episode, Deepti talks about:
- Why you have to just “make the pizza” - meaning experience the day-to-day of your users, not just your buyers, to build software that solves key issues for the business
- getting her biggest UX wins from fixing the paper cuts that users run into all the time, not just the sporadic gaping wounds
- And, how to say “not yet” to the allure of going upmarket to Enterprise too soon...because, as she says, once you catch that elephant, you have to feed it
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How to unlock $50 million in revenue in one year | Vaarrun Bimbhat, Head of Product (Jiffy.com) | LaunchPod
April 1st, 2025 | Season 1 | 37 mins 42 secs
business, digital experience, product management, technology
Today, we’re talking with Vaarrun Bimbhat, Head of Product at Jiffy.com, an online retailer of customizable clothing.
In this episode, Vaarrun talks about:
- Humanizing the sale of high-commit items, like furniture, at Wayfair - which led to $50m in additional sales
- How he built a repeatable process to expand into new countries at Shopify - adding almost 100k new merchants and $50m in additional revenue in India in the first year alone
- And why developing a billing experimentation platform drove over $26m in gross profit annually at Shopify
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Vertical shift: How to navigate new product markets | Dan McCarthy, VP of Product (Cyvl) | LaunchPod
March 25th, 2025 | Season 1 | 33 mins 3 secs
business, digital experience, product management, technology
Today, we’re talking with Dan McCarthy, VP of Product at Cyvl, an AI-powered mapping tool for transportation infrastructure.
In this episode, Dan talks about:
- Using lessons from building digital products to improve the physical world around us
- Dan’s repeatable playbook for launching into new industries—and the pitfalls to avoid.
- How a drop in data ingestion costs allowed Cyvl to open up a new, digitally enhanced way of looking at the world
- Why nailing the entire go-to-market strategy is just as critical as the product itself
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A PM’s guide to mergers and acquisitions | Sowmya Sundararagavan, Sr. Dir. Product (Freshworks)
March 18th, 2025 | Season 1 | 39 mins 14 secs
business, digital experience, product management, technology
Today, we’re talking with Sowmya Sundararagavan, Senior Director of Product at Freshworks, an AI customer service, IT, and CRM software platform.
This episode with Sowmya was a master class in product leadership after an acquisition. She explains:
- The worst thing you can do as a product leader post-acquisition
- Her process to successfully integrate separate product visions
- How to bridge the gap between old and new teams during M&As
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How to tell your CEO they’re wrong about product centricity | Steve Nash, Dir. of Product (GumGum) | LaunchPod
March 11th, 2025 | Season 1 | 31 mins 50 secs
business, digital experience, product management, technology
Today, we’re talking with Steve Nash, Director of Product for GumGum, an ad-tech platform that matches brands and consumers through AI-powered data and media solutions.
In this episode, Steve talks about:
- How to tell your CEO that they’re wrong — and not lose your career
- The story behind Playground’s transition to a product-centric culture, and the pace of innovation it unlocked for the team
- Why unifying behind Playground’s mission of being “the attention company” led to their successful exit and acquisition by GumGum
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How to build for customers— not stakeholders | Jonathan Sussman, CPO (Jebbit) | LaunchPod
March 4th, 2025 | Season 1 | 31 mins 3 secs
business, digital experience, product management, technology
Today, we’re talking with Jonathan Sussman, CPO for over 5 years at Jebbit, an enterprise experience platform for first-party data capture, which was recently acquired by BlueConic.
In this episode, Jonathan talks about:
- Why Product Management is one of the hardest functions to master
- How to use professional services - usually a cost center - as a source of product innovation that drives longterm growth
- And, the time when they built to solve internal problems, not customer value, nearly caused an early key launch to fail
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How to fail fast to unlock hypergrowth | Dane Molter, VP of Product (Navan)
February 25th, 2025 | Season 1 | 36 mins 15 secs
business, digital experience, product management, technology
When it comes to challenging the status quo in SaaS and product strategy, you can’t fundamentally disrupt an industry without failing fast and pushing boundaries.
On today’s episode of LaunchPod, we’re talking with Dane Molter, VP of Product and Strategy at Navan, an all-in-one travel and expense app for corporate travelers.
In this episode, Dane talks about:
- His framework for driving product teams to “be brave,” ship faster, and attain huge goals
- Why perfect is actually the enemy of progress, and when good enough is actually good enough
- How to exceed the perceived boundaries of any solution, and deliver product that really disrupts the world
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How to A/B test your product to millions in ARR | Eric Metelka, Head of Product (Eppo)
February 18th, 2025 | Season 1 | 42 mins 51 secs
business, digital experience, product management, technology
Today, we’re talking with Eric Metelka, Head of Product at Eppo, a next-gen A/B experimentation platform for product teams. With a background in A/B testing and data science, Eric has worked in building product at companies like Cameo, SpotHero, and G2.
In this episode, Eric talks about:
- The process he used to cold start G2’s review product and turn it into a self-sustaining flywheel
- His secrets to running great A/B tests that can really prove your impact on product growth
- How he recovered from Cameo’s Engineering Director telling his entire exec team that all Eric’s test data was incorrect and what he learned from that
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(Ethically) cheat your way to $25M+ | Mikal Lewis, Product Exec. (Whole Foods, Nordstrom)
February 11th, 2025 | Season 1 | 36 mins 39 secs
business, digital experience, product management, technology
Today, we’re talking with Mikal Lewis, a Digital Product Executive at Whole Foods who drove hundreds of millions of dollars in revenue over the course of his career.
In this episode, Mikal talks about:
- Why you should absolutely (ethically) cheat to get outsized results for your product
- His framework that drove a quarter of a billion dollars in additional revenue for Nordstrom’s online store
- How to use four types of luck to optimize for opportunity
- And, how to build a quiet portfolio so that you can choose your own career moves
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How to launch your ugly MVP in high-velocity markets | Kevin Wang, CPO (Braze)
February 4th, 2025 | Season 1 | 40 mins 26 secs
business, digital experience, product management, technology
Today, we’re talking with Kevin Wang, Chief Product Officer at Braze, a platform that enables businesses to build meaningful, personalized relationships with their customers across multiple channels.
In this episode, Kevin talks about:
- How you can pair high-velocity market innovation with a long-term, consistent vision to beat competition year after year
- Why you should build durable teams, over agile org structures, to drive long-term success
- And, a process to partner with early adopters to get the best market insights for your product
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How to build a $1M ARR startup (x3) | Adam Schoenfeld (Keyplay)
January 28th, 2025 | Season 1 | 36 mins 44 secs
business, digital experience, product management, technology
Today, we’re talking with Adam Schoenfeld, CEO at Keyplay, a SaaS solution to help B2B marketers make GTM more efficient.
In this episode, Adam talks about:
- How he built 3 startups to over $1m ARR
- His process that’s allowed him to reliably reach Product Market Fit again and again
- And the critical mistakes founders always make...and how you can avoid them
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Anti-silver bullets: Pioneering PLG at IBM | Andy Boyd, CPO (Appfire, IBM)
January 21st, 2025 | Season 1 | 37 mins 42 secs
business, digital experience, product management, technology
Today, we’re talking with Andy Boyd, CPO of Appfire, which provides a portfolio of over 100 collaboration solutions.
In this episode, Andy details:
- His no-fail growth formula from driving product-led growth (PLG) at IBM Watson
- The ways he uses data to drive experimentation velocity and avoid decision paralysis
- How he’s slingshotted his career by focusing on working with great people, rather than chasing titles or compensation - and why you should too!
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Managing product ahead of its time | Sean Lorenz, Senior Director of Product (Altoida, LogMeIn, Neurala)
January 14th, 2025 | Season 1 | 31 mins 45 secs
business, digital experience, product management, technology
Today, we’re talking with Sean Lorenz, Senior Director of Product at Altoida, using augmented reality and AI to radically improve neurologic diagnostics
In this episode, we talked about:
- How to adapt product to find viable markets
- The importance of matching product capabilities with market timing and realistic go-to-market strategies
- How to deal with a product that is ahead of market readiness
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Navigating a digital reckoning in the art industry | Elizabeth Van Bergen, Product Experience Lead (Phillips)
January 7th, 2025 | Season 1 | 30 mins 28 secs
business, digital experience, product management, technology
Today, LogRocket’s VP of Marketing, Jeff Wharton, talks to Elizabeth Van Bergen, who leads product experience at Phillips, a global high-end auction house.
In this episode we talked about:
- Creating a product experience for both tech novices and early adopters
- How the traditional auction industry went digital overnight
- And why the digital experience is as important as the functionality itself
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Build product like Linear | Nan Yu, Head of Product (Linear, Everlane, BOA)
December 31st, 2024 | Season 1 | 39 mins 36 secs
business, digital experience, product management, technology
Today, our guest is Nan Yu, Head of Product at Linear, a purpose-built tool for planning and building products. Prior to working at Linear, Nan worked at Mode, Abstract, Everlane, and Bank of America.