Inside Apartment List’s AI-Powered Product Team | Sierra Hahn-Ventrell, Dir. of PM (Apartment List)
July 24th, 2025
31 mins 8 secs
Season 1
Tags
About this Episode
Today on LaunchPod AI, we’re talking with Sierra Hahn-Ventrell, Director of Product Management at Apartment List. In this episode, we discuss how they:
- Analyze customer interviews with ChatGPT, even uncovering a missed insight that led to a full product strategy reset
 - Built an AI Slack bot to flag issues in a new customer-facing tool before they become big problems
 - And transformed sales enablement and automated documentation using NotebookLM and Claude
 
Links
LinkedIn: https://www.linkedin.com/in/shahnventrell/
Apartment List: https://www.apartmentlist.com/ 
Tools
ChatGPT: https://chatgpt.com/
Gemini: https://gemini.google.com/
Claude: https://claude.ai/
NotebookLM: https://notebooklm.google.com/ 
Storylane: https://www.storylane.io/ 
Chapters
00:00 Introduction
02:47 AI Slack Bot for Property Management 
03:59 Hackathon Project and Implementation 
07:20 Challenges and Solutions in AI Integration 
10:19 NotebookLM for Sales Enablement 
13:10 AI in Product Strategy and Market Fit 
16:52 Pushing AI to Its Limits 17:44 Using ChatGPT for Product Strategy 
18:36 Guiding AI for Accurate Market Analysis 
20:53 Leveraging Gong and AI for Sales Insights 
24:40 Automating Documentation with AI 
26:41 Balancing Innovation and Control in AI Adoption 
31:36 Outro
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