Inside Apartment List’s AI-Powered Product Team | Sierra Hahn-Ventrell, Dir. of PM (Apartment List)

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July 24th, 2025

31 mins 8 secs

Season 1

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About this Episode

Today on LaunchPod AI, we’re talking with Sierra Hahn-Ventrell, Director of Product Management at Apartment List. In this episode, we discuss how they:

  • Analyze customer interviews with ChatGPT, even uncovering a missed insight that led to a full product strategy reset
  • Built an AI Slack bot to flag issues in a new customer-facing tool before they become big problems
  • And transformed sales enablement and automated documentation using NotebookLM and Claude

Links

LinkedIn: https://www.linkedin.com/in/shahnventrell/
Apartment List: https://www.apartmentlist.com/

Tools

ChatGPT: https://chatgpt.com/

Gemini: https://gemini.google.com/

Claude: https://claude.ai/

NotebookLM: https://notebooklm.google.com/
Storylane: https://www.storylane.io/

Chapters

00:00 Introduction

02:47 AI Slack Bot for Property Management
03:59 Hackathon Project and Implementation
07:20 Challenges and Solutions in AI Integration
10:19 NotebookLM for Sales Enablement
13:10 AI in Product Strategy and Market Fit
16:52 Pushing AI to Its Limits 17:44 Using ChatGPT for Product Strategy
18:36 Guiding AI for Accurate Market Analysis
20:53 Leveraging Gong and AI for Sales Insights
24:40 Automating Documentation with AI
26:41 Balancing Innovation and Control in AI Adoption
31:36 Outro

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