How Zuora is Betting on Retention-Led Growth | Ken Houseman, VP of Product (Zuora)
July 29th, 2025
36 mins 58 secs
Season 1
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About this Episode
Today on LaunchPod, we’re talking with Ken Houseman, VP of Product at Zuora.
In this episode, we discuss:
- Why even a 0.1% increase in churn can cause huge losses, and how to turn retention into a growth engine
- How Zuora made payments so valuable that customers want to pay more - boosting revenue, margins, and customer retention
- And how Ken used AI to slash prototyping time and unlock faster, smarter product development
Links
LinkedIn: https://www.linkedin.com/in/ken-houseman/
Zuora: https://www.zuora.com/
Resources
Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It, by Tien Tzuo: https://www.amazon.com/Subscribed-Subscription-Model-Companys-Future/dp/0525536469
Chapters
00:00 Introduction
01:14 Ken Houseman's Experience
02:45 The Role of Retention in Growth
06:38 Zuora's Approach to Subscription Billing and Payments
10:28 Enhancing Payment Processing with AI
30:57 The Future of AI in Product Management
38:03 Outro
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