VP of Marketing at LogRocket.
Jeff Wharton has hosted 55 Episodes.
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Build a company, not a T-Rex | Rich DiTieri, Sr. Dir., EF (Startup Institute, Pintley, Stack Education)
September 24th, 2024 | Season 1 | 41 mins 33 secs
business, digital product, digital product experience, product management, technology
Today, our guest is Rich DiTieri, Senior Director of Digital Product at Education First.
Rich has a broad-spanning career from working in tech, founding startups, and managing product. He founded the company Pintley, one of the fastest-growing craft beer communities that was hailed by the New York Times as “the Pandora of Beer.” He continued on to become CEO of the Startup Institute, a professional training and coaching program in Boston, and co-founded Stack Education, a marketplace that promotes more efficient, productive, and speedy clinical trials.
On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Rich about the importance of fostering a passionate work culture with the concept of “go slow to go fast”; what he learned founding a successful craft beer startup to address a key market need; and why aligning mission, roles, and teams is critical for career success.
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Transforming and modernizing brands with Scott Lux, EVP
September 17th, 2024 | Season 1 | 38 mins 52 secs
business, digital product experience, product management, technology
Today, our guest is Scott Lux, Vice President of Global E-commerce and Technology at Esprit, a retail apparel and fashion company.
Scott started his career in financial consulting at Fidelity before transitioning to program and product management at Infospace. From there, Scott moved into product management roles at companies like Chase, VML COMMERCE, L’Oreal, and American Express. Prior to joining Esprit, he led digital marketing and e-commerce initiatives at Diesel, John Varvatos Enterprises, Intermix, VIDEOSHOPS, and Eberjey.
On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Scott about the evolution of e-commerce and how it has effected commerce as a whole; how SaaS has both improved e-commerce but has brought with it complexities like site performance and tackling a new user experience; and how to build a cohesive brand in a competitive landscape, underlining the importance of adapting to new customer touchpoints.
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Less gas, more brakes, ship fast with Ben Newell, Product Executive
September 10th, 2024 | Season 1 | 42 mins 7 secs
business, digital product experience, product management, technology
Today, our guest is Ben Newell, A product executive who has launched products into B2B and B2C environments for the last 25 years.
Ben spent the first 17 years of his career at Sabre, where he started as a software developer and later owned product portfolio strategy. He transitioned to VP product to launch LTK, before moving onto Stitch Fix. His latest role was VP Product at Miovision, a traffic management platform for cities.
On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Ben about the importance of psychological safety on product teams, how belief in success creates stronger teams, and how a foundation of solid product management principles is essential before graduating to more complex tactics.
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The end of MVPs and prioritizing accountability with Jason Penkethman, CPO (Repeat)
September 3rd, 2024 | Season 1 | 42 mins 8 secs
business, digital product experience, product management, technology
Today, our guest is Jason Penkethman, Chief Product Officer at Simpro Group, business software for trade professionals.
Prior to working at Simpro group, Jason worked in product management, engineering, and leadership roles through a range of industries, including mobile devices, data services, SaaS, and automotive IoT.
On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Jason about emphasizing the importance of a go-to-market perspective, customer interaction, the importance of accountability, and leadership challenges like team alignment and data-driven decisions.
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How to build product like Linear with Nan Yu, Head of Product
August 27th, 2024 | Season 1 | 39 mins 36 secs
business, digital experience, product management, technology
Today, our guest is Nan Yu, Head of Product at Linear, a purpose-built tool for planning and building products. Prior to working at Linear, Nan worked at Mode, Abstract, Everlane, and Bank of America.
On today’s episode, Nan talks to LogRocket’s VP of Marketing, Jeff Wharton, about being intentional with organizational design, prioritizing tasks that make product special while minimizing unnecessary complexity, and what is so important about heirloom tomatoes
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Run product like sales runs sales with Justin Anovick
August 20th, 2024 | Season 1 | 39 mins 31 secs
business, digital product experience, product management, technology
Today, our guest is Justin Anovick, experienced product leader who has served in senior product roles at Episerver, Optimizely, Syndigo, and many more.
On today’s episode, Justin talks to LogRocket’s VP of Marketing, Jeff Wharton, about the importance of bridging the gaps between sales and product teams; adopting data-driven methodologies to optimize product development; and why constant communication is imperative to aligning with sales.
So, here it is, our conversation with Justin Anovick.
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Building iconic customer experiences with Susan Stavitzski, Principal PM
July 23rd, 2024 | Season 1 | 36 mins 55 secs
business, digital product experience, product management, technology
Today, our guest is Susan Stavitzski, Principal Product Manager at CarMax, and was previously the director of product at Hatch, a small software startup.
Susan's career didn't follow a straight trajectory in product management, however — she originally started in marketing, where she developed an obsession with talking to customers.
On today's episode, Susan talks to LogRocket's VP of Marketing, Jeff Wharton, about the importance of creating an iconic customer experience, both online and in-store; engaging in continuous customer feedback and field research, including practical examples and strategies her team employs, such as self-service appraisal models and rapid prototyping; and the significance of product marketing.
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Driving B2B SaaS innovation with Josh Schoonmaker, Global VP
July 16th, 2024 | Season 1 | 41 mins 13 secs
business, digital product experience, product management, technology
Today, our guest is Josh Schoonmaker, Global Vice President, Product Management, Commerce at Optimizely. Josh started his career at HP, where he worked for just over a decade, and then transitioned to working at eBay as a program manager. He served in product leadership roles at Tozny and Consolidated Supply Co. before joining Optimizely in 2020.
On today’s episode, Josh discusses Optimizely’s recent achievements, including their recognition by leading analysts and their $400 million ARR milestone; the importance of composability in their products; the integration of B2B sales experience into product excellence; and the significance of a holistic customer experience.
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Managing product through an IPO and beyond with Charles Battle, Head of Product
July 9th, 2024 | Season 1 | 37 mins 3 secs
business, digital product experience, product management, technology
Today, our guest is Charles Battle, Head of Product at Ibotta, a Denver-based performance marketing platform known for its cash-back offers and digital coupons.
Charles leads a 50-person product organization that oversees various disciplines, including product management, product design, product analytics, and UX research. Charles started his product management career at TouchTunes Interactive Networks and has since worked for several financial technology companies, such as American Express, LendingTree, and Guaranteed Rate.
On today’s episode, Charles shares his experience with Ibotta's recent IPO and their strategic pivot from a direct-to-consumer cashback app to a performance marketing company. He discusses the impact of the IPO on the team, the importance of prioritization and focusing on problem-solving in product development, and how the company validated and executed their new strategy.
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Big bets, tech giants, and design North stars
July 2nd, 2024 | Season 1 | 24 mins 17 secs
business, digital product experience, product management, technology
While those of us in the US are taking time this week away from work, we're bringing you some of our favorite snippets from LaunchPod.
On today's episode, you'll hear from Kristin Dorsett about prioritizing big bets, Steve Chazin about how working at Apple in the 90s with Steve Jobs transformed how he managed product, and Roman Gun about workback plans focused on a design North star.
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The zone of benefit with Oji Udezue, Principal (Part 2)
June 25th, 2024 | Season 1 | 25 mins 21 secs
business, digital product experience, product management, technology
Today, we continue our conversation with Oji Udezue, Principal at ProductMind, product expert, author, and an innovation-focused, multi-disciplined business leader.
Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian.
On today’s part two of Oji’s two-part episode, we talk about his experience working on Twitter's creator initiatives, the concept of 'forest time,' a practice of stepping back to gain strategic perspective, and Oji's insights on product-led growth (PLG), emphasizing the importance of solving customer problems and adaptive business strategies.
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The zone of benefit with Oji Udezue, Principal (Part 1)
June 18th, 2024 | Season 1 | 30 mins 38 secs
business, digital product experience, product management, technology
Today, our guest is Oji Udezue, AI product expert, author, and an innovation-focused, multi-disciplined business leader.
Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian.
On today's part one of a two-part episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Oji about his upcoming book, 'Building Rocket Ships;' the complexity of product management due to its multi-disciplinary nature requiring skills in engineering, design, psychology, and economics; and the 'Zone of Benefit' concept, which helps assess market disruptiveness and emphasizes the need for a high value to price ratio to drive change in customers.
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Digital transformation in fleet management with Fatima Howes, VP
June 11th, 2024 | Season 1 | 42 mins 44 secs
Today, our guest is Fatima Howes, Vice President Of Product Management and CX Design for Fleet Telematics at Azuga, a subsidiary of Bridgestone.
Before joining Bridgestone, Fatima served in product leadership roles at Assignar and Procore Technologies, both construction management software companies. She didn't always work in software, however; Fatima started as an analyst in public affairs and transitioned to software and product through a sales development representative role.
On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Fatina about her strategies for managing by exception, prioritizing customer needs, and finding common denominators among different stakeholders such as drivers, fleet managers, and insurance companies. The discussion also highlights the shift from traditional product management to a more holistic approach involving co-creation, risk modeling, and design management.
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Navigating product teams and tech stacks with Nancy Wang, SVP
June 4th, 2024 | Season 1 | 41 mins 20 secs
business, digital product experience, product management, technology
Today, our guest is Nancy Wang, Senior Vice President, Product Operations at Hilton Grand Vacations (HGV), a market leader in the vacation ownership industry.
Nancy spent the last decade of her career working at Alert Logic, a comprehensive cybersecurity portfolio now owned by Fortra, beginning as a lead system engineer. Nancy worked her way up to principal engineer before taking on product management responsibilities and, ultimately, becoming Vice President of Technical Product Management. In her tenure, Nancy led the Alert Logic MDR product’s scale from 0 to 80 million MRR within two years.
On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Nancy about how she leveraged her engineering background to excel in product roles, her strategic approach to building and leading a comprehensive product operations team at HGV, and the importance of planning, transformation, open-mindedness in acquisitions, and continual improvement.
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Aligning the physical and digital with Christine Kuei, Dir. of Product Management
May 7th, 2024 | Season 1 | 29 mins 37 secs
business, digital product experience, product management, technology
Today, our guest is Christine Kuei, Director of Product Management at Forever 21. Christine started her career in email marketing at Experian, and her natural curiosity about digital customer behavior propelled her transition into product management. Christine has since worked in a range of industries including B2B SaaS, ecommerce and fintech, and led product organizations at Chipotle and PetSmart before moving to Forever 21.
On this episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Christine about the challenges and strategies involved in aligning digital transformations with physical customer experiences, using user research to enhance customer loyalty, tackling product management obstacles, and optimizing team dynamics for successful outcomes.
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Redefining product development in SMB fintech with Alo Mukerji
April 23rd, 2024 | Season 1 | 36 mins 56 secs
business, digital product experience, product management, technology
Today, our guest is Alo Mukerji, VP of Product at WaveHQ, which develops money management software for small business owners.
Driven by a genuine love for small and midsize businesses, Alo has worked in product leadership roles at Constant Contact, Buildium (acquired by RealPage), Toast, and Privy (acquired by Attentive). Alo’s specialties include creating frictionless product experiences and increasing revenue through pricing models and new product lines.
On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Alo about driving innovations at a fintech company, focusing on SMBs, and the importance of rapid innovation.