Unlock revenue with the zone of benefit | Oji Udezue, CPO (Typeform, Twitter, Calendly) [Repeat]

Today, our guest is Oji Udezue, AI product expert, author, and an innovation-focused, multi-disciplined business leader.

Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian.

Key takeaways:

• The “Zone of Benefit,” which helps assess market disruptiveness and emphasizes the need for a high value to price ratio to drive change in customers
• The concept of “forest time,” a practice of stepping back to gain strategic perspective
• Insights on product-led growth (PLG), emphasizing the importance of solving customer problems and adaptive business strategies.

Links

“Building Rocket Ships”: https://shop.damngravity.com/products/building-rocketships-udezue
Writing: https://ojiudezue.substack.com/
Consulting: https://productmind.co
Twitter: https://x.com/ojiudezue
LinkedIn: https://linkedin/in/ojiudezue
Leader Spotlight: Taking advantage of how humans behave, with Oji Udezue: https://tinyurl.com/bdhwkj5t

Chapters

00:00 Intro
02:19 The Multifaceted Role of Product Management
04:48 Importance of Frameworks in Product Management
06:36 Adapting Frameworks to Different Companies
11:15 Understanding the Zone of Benefit
17:12 The Unicorn Framework for B2B SaaS
21:30 Building Rocket Ships: A Book for Senior Product Managers
25:32 Calendly's Success Story
30:00 Discovery: Finding Big Problems in Workflow
31:12 Simplifying Solutions with Slack
33:27 The Creators Initiative at Twitter
40:26 Forest Time: Gaining Perspective
46:14 The Importance of Listening to Your Team
48:06 Product-Led Growth (PLG) in Today's Economy
55:14 A/B Testing: When and How to Use It
59:31 Outro

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