The "Feature Constellation" Framework That Unlocks 10x Customer Value | Aleks Bass (CPO, Typeform) - Repeat

September 2nd, 2025  |  43 mins 21 secs

case study, framework, growth

How do you decide what to build when growth is flattening and you're facing intense competition from free products? When Aleks Bass joined Typeform as Chief Product Officer, she was faced with this exact challenge.