A Real-Time Look Inside a CPO’s First 30-60-90 Days | Maya Keekattil, CPO (Cin7)

October 13th, 2026  |  Season 2  |  28 mins 8 secs

business, digital experience, product management, technology

If you built your product team from scratch today, what would it look like? How does it change in an AI world? Usually, these answers are hypothetical. Our guest today is working hers out right now, three weeks into a new leadership role at a new company, in a new vertical.

Maya Keekattil had just started as Chief Product Officer at Cin7 when we recorded this, after nearly five years leading product for Smarsh's small and mid-market business. Cin7 is PE-backed, with a new leadership team and a board that wants results fast. Most leaders tell their first-90-days story years later, after the mistakes have been edited out. Maya is telling hers from the middle of it.

In this episode, Maya shares:

• Her 30-60-90 day playbook that actually started before day 1 at Cin7. To date, she’s done over 50 one-on-one meetings across the company and asks these 3 questions at every one.
• How she's organizing her product team around customer outcomes instead of product lines, and why she'd rather develop the team she inherited than hire around it
• And what to tell a board when its mandate and your customers point in different directions. Her focus is always based on 2 things: why do customers buy from you, and why do they leave?