VP of Product | Sports Tech | Fantasy, Betting & AI-Driven Platforms
I’m a product leader with over a decade of experience building digital tools that solve real problems and scale with impact. I specialize in taking ideas from zero to one, driving cross-functional execution, and leading high-performing teams that build products users actually want.
At Pro Football Focus (PFF), I lead product strategy across our consumer, teams, and broadcast verticals—focusing on fantasy football tools, sports betting experiences, and our core football analytics platform. My work spans product vision, go-to-market execution, AI integration, and team leadership.
Prior to PFF, I worked in early-stage startups and eCommerce, helping launch new products, grow user bases, and optimize digital experiences. I’ve also consulted through my own firm, partnering with founders to shape product direction and business models.
Strengths:
• Translating business goals into simple, usable products
• Leading teams through ambiguity and scale
• Balancing speed with long-term product health
• Building in sports, health tech, and AI-powered experiences
Always open to connecting with other builders, operators, and founders—especially in sports, consumer tech, or AI.
Marty Styles has been a guest on 1 episode.
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The Company Using AI to Change the Game for Sports Betting | Marty Styles, VP of Product (PFF)
September 9th, 2025 | Season 1 | 33 mins 25 secs
business, digital experience, product management, technology
How is AI changing the game for sports betting? Marty Styles, VP of Product at Pro Football Focus (PFF), visits LaunchPod to share how his team is bringing pro-grade football analytics, trusted by every NFL team, to everyday bettors.
Marty shares how his team:
- Built Key Insights, an AI-powered feature that simplifies 200+ data points per play into actionable betting takeaways
- Designed the Player Prop Tool, which combines PFF’s grades with market odds to reveal hidden betting edges
- Used Play Finder and AI-driven film study to transform raw data into instant, searchable insights
- Positioned PFF as the “Bloomberg Terminal of sports betting”, giving bettors the same edge NFL teams rely on