Kunal Thadani is a product and strategy professional with a passion for building new products and helping existing ones scale.
Kunal used to be an experienced and energetic strategy consultant focused on working with clients to achieve profitable growth. Kunal is a results-driven professional with success in developing high value customer centric strategies and measurement solutions that drive key business results.
Kunal graduated Cum Laude from the University of Washington in Finance and Information Systems.
Kunal Thadani has been a guest on 1 episode.
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When to Add Product Friction & How to Reduce 12 PM AI setups to One Team OS | Kunal Thadani (Houzz)
September 1st, 2026 | Season 2 | 27 mins 17 secs
business, digital experience, product management, technology
At dating app The League, Kunal Thadani's team found that when daily matches took longer to load, people stopped skimming profiles and started actually reading. The wait wasn't a cost — it was the product saying these matches are worth your time.
Now he's Senior Director of Product at Houzz, a platform for homeowners to plan renovations, and his take is that the goal was never no friction. It's to create the right kind of friction.
In this episode, Kunal drops his:
- His three-part framework for productive friction, and
- The two ways friction turns toxic, including the one that punishes your most loyal customers
Plus, everyone is building AI workflows for themselves right now. Almost nobody is building them for a team, and Kunal has the clearest answer I've heard in a long time for what that looks like.