Product executive with more than ten years’ experience building software and mobile applications at both start-ups and Fortune 100 companies. Passionate about design thinking, agile development, solving problems, and getting sh!t done.
Charles Battle has been a guest on 1 episode.
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Managing product through an IPO and beyond with Charles Battle, Head of Product
July 9th, 2024 | Season 1 | 37 mins 3 secs
business, digital product experience, product management, technology
Today, our guest is Charles Battle, Head of Product at Ibotta, a Denver-based performance marketing platform known for its cash-back offers and digital coupons.
Charles leads a 50-person product organization that oversees various disciplines, including product management, product design, product analytics, and UX research. Charles started his product management career at TouchTunes Interactive Networks and has since worked for several financial technology companies, such as American Express, LendingTree, and Guaranteed Rate.
On today’s episode, Charles shares his experience with Ibotta's recent IPO and their strategic pivot from a direct-to-consumer cashback app to a performance marketing company. He discusses the impact of the IPO on the team, the importance of prioritization and focusing on problem-solving in product development, and how the company validated and executed their new strategy.