I am a hands-on product leader that excels at product and business transformations. That could mean turning a declining product line into growth, infusing AI into the core of the product and development operating model, redefining the core value proposition of the platform through new product investment, or whatever is necessary for a given business, customer, product, and organization. I build products that customers love and teams that rise to the challenge.
Brian McMullin has been a guest on 1 episode.
-
Building AI Products for the Other 95% | Brian McMullin, SVP Product (Network Solutions)
September 22nd, 2026 | Season 2 | 30 mins 4 secs
business, digital experience, product management, technology
Most of the AI products getting hype right now are built for people like us, the tech industry. But your customers don’t care how the AI works — they just want their problem solved in a way that’s easy for them.
Brian McMullin, SVP and Head of Product at Network Solutions, has spent 15 years building for small businesses at companies including HubSpot, ezCater, Wayfair, and SamCart. In that time, he's yet to meet a business owner who wakes up thinking, "I can't wait to use AI today." For many of them, a prompt box might as well be a terminal window.
So his team doesn't ship the box. They ship the finished work artifact, and all the user has to do is claim it.
In this episode, Brian shares:
- Why doing the work for small businesses first, instead of handing them an empty prompt box, is what gets them to try AI
- His warning about baking inference into the core of your product before token pricing settles — and the two models he's testing to find out what small businesses will actually tolerate
- And what SamCart taught him about churn: customers left because basic things were broken, not because features were missing.