Aligning the physical and digital with Christine Kuei, Dir. of Product Management
May 7th, 2024
29 mins 37 secs
Season 1
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About this Episode
Today, our guest is Christine Kuei, Director of Product Management at Forever 21. Christine started her career in email marketing at Experian, and her natural curiosity about digital customer behavior propelled her transition into product management. Christine has since worked in a range of industries including B2B SaaS, ecommerce and fintech, and led product organizations at Chipotle and PetSmart before moving to Forever 21.
On this episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Christine about the challenges and strategies involved in aligning digital transformations with physical customer experiences, using user research to enhance customer loyalty, tackling product management obstacles, and optimizing team dynamics for successful outcomes.
Links
Leader Spotlight: Growing the omnichannel market, with Christine Kuei
https://www.linkedin.com/in/christinekuei/
What does LogRocket do?
LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.