Building an award-winning ad experience at WSJ | Caroline Albanese, Product Director, Data Products & Capabilities (Dow Jones)

Today, we’re talking with Caroline Albanese, Product Director of Data Products and Capabilities at Dow Jones.

In this episode, we cover:

• Breaking down stakeholder groups into editorial, reader, and advertiser segments and how that drove her award-winning innovations in digital advertising products
• Why she asked Slate’s editorial team to break down where their paychecks come from and how it transformed the team’s understanding of advertising
• Her big “reality check“ moment when an ambitious project early on at Wall Street Journal didn’t go as planned

Links

LinkedIn: https://www.linkedin.com/in/carolinealbanese/
Twitter: https://x.com/calbanese

Chapters

00:00 Introduction to Caroline Albanese
01:06 Caroline's Journey from Journalism to Product Management
05:43 Transition to Ziff Davis
09:11 The Importance of Cross-Functional Collaboration
15:06 Navigating Office Dynamics and Remote Work
24:04 Balancing Stakeholders at Slate
24:56 Revamping Slate's Website and Advertising Strategy
26:19 Understanding the Value of Advertising
31:21 Innovative User Research and Analytics
36:28 Joining Dow Jones and Achievements
44:20 Conclusion

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