Displaying Episode 21 - 30 of 33 in total of LaunchPod | Product Management Podcast with the tag “digital product experience”.
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Building iconic customer experiences with Susan Stavitzski, Principal PM
July 23rd, 2024 | Season 1 | 36 mins 55 secs
business, digital product experience, product management, technology
Today, our guest is Susan Stavitzski, Principal Product Manager at CarMax, and was previously the director of product at Hatch, a small software startup.
Susan's career didn't follow a straight trajectory in product management, however — she originally started in marketing, where she developed an obsession with talking to customers.
On today's episode, Susan talks to LogRocket's VP of Marketing, Jeff Wharton, about the importance of creating an iconic customer experience, both online and in-store; engaging in continuous customer feedback and field research, including practical examples and strategies her team employs, such as self-service appraisal models and rapid prototyping; and the significance of product marketing.
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Driving B2B SaaS innovation with Josh Schoonmaker, Global VP
July 16th, 2024 | Season 1 | 41 mins 13 secs
business, digital product experience, product management, technology
Today, our guest is Josh Schoonmaker, Global Vice President, Product Management, Commerce at Optimizely. Josh started his career at HP, where he worked for just over a decade, and then transitioned to working at eBay as a program manager. He served in product leadership roles at Tozny and Consolidated Supply Co. before joining Optimizely in 2020.
On today’s episode, Josh discusses Optimizely’s recent achievements, including their recognition by leading analysts and their $400 million ARR milestone; the importance of composability in their products; the integration of B2B sales experience into product excellence; and the significance of a holistic customer experience.
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Managing product through an IPO and beyond with Charles Battle, Head of Product
July 9th, 2024 | Season 1 | 37 mins 3 secs
business, digital product experience, product management, technology
Today, our guest is Charles Battle, Head of Product at Ibotta, a Denver-based performance marketing platform known for its cash-back offers and digital coupons.
Charles leads a 50-person product organization that oversees various disciplines, including product management, product design, product analytics, and UX research. Charles started his product management career at TouchTunes Interactive Networks and has since worked for several financial technology companies, such as American Express, LendingTree, and Guaranteed Rate.
On today’s episode, Charles shares his experience with Ibotta's recent IPO and their strategic pivot from a direct-to-consumer cashback app to a performance marketing company. He discusses the impact of the IPO on the team, the importance of prioritization and focusing on problem-solving in product development, and how the company validated and executed their new strategy.
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Big bets, tech giants, and design North stars
July 2nd, 2024 | Season 1 | 24 mins 17 secs
business, digital product experience, product management, technology
While those of us in the US are taking time this week away from work, we're bringing you some of our favorite snippets from LaunchPod.
On today's episode, you'll hear from Kristin Dorsett about prioritizing big bets, Steve Chazin about how working at Apple in the 90s with Steve Jobs transformed how he managed product, and Roman Gun about workback plans focused on a design North star.
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The zone of benefit with Oji Udezue, Principal (Part 2)
June 25th, 2024 | Season 1 | 25 mins 21 secs
business, digital product experience, product management, technology
Today, we continue our conversation with Oji Udezue, Principal at ProductMind, product expert, author, and an innovation-focused, multi-disciplined business leader.
Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian.
On today’s part two of Oji’s two-part episode, we talk about his experience working on Twitter's creator initiatives, the concept of 'forest time,' a practice of stepping back to gain strategic perspective, and Oji's insights on product-led growth (PLG), emphasizing the importance of solving customer problems and adaptive business strategies.
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The zone of benefit with Oji Udezue, Principal (Part 1)
June 18th, 2024 | Season 1 | 30 mins 38 secs
business, digital product experience, product management, technology
Today, our guest is Oji Udezue, AI product expert, author, and an innovation-focused, multi-disciplined business leader.
Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian.
On today's part one of a two-part episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Oji about his upcoming book, 'Building Rocket Ships;' the complexity of product management due to its multi-disciplinary nature requiring skills in engineering, design, psychology, and economics; and the 'Zone of Benefit' concept, which helps assess market disruptiveness and emphasizes the need for a high value to price ratio to drive change in customers.
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Navigating product teams and tech stacks with Nancy Wang, SVP
June 4th, 2024 | Season 1 | 41 mins 20 secs
business, digital product experience, product management, technology
Today, our guest is Nancy Wang, Senior Vice President, Product Operations at Hilton Grand Vacations (HGV), a market leader in the vacation ownership industry.
Nancy spent the last decade of her career working at Alert Logic, a comprehensive cybersecurity portfolio now owned by Fortra, beginning as a lead system engineer. Nancy worked her way up to principal engineer before taking on product management responsibilities and, ultimately, becoming Vice President of Technical Product Management. In her tenure, Nancy led the Alert Logic MDR product’s scale from 0 to 80 million MRR within two years.
On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Nancy about how she leveraged her engineering background to excel in product roles, her strategic approach to building and leading a comprehensive product operations team at HGV, and the importance of planning, transformation, open-mindedness in acquisitions, and continual improvement.
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Navigating M&A decision-making with Ben Hackett, SVP
May 14th, 2024 | Season 1 | 28 mins 34 secs
business, digital product experience, healthcare, product management, technology
Today, our guest is Ben Hackett, Senior VP of Product Management at Accolade, a personalized healthcare company for employers health plans, government agencies, and consumers. He began his career as a product manager at Blacktee Systems, an integrated technology services firm, before transitioning to LabKey Software.
Prior to joining Accolade eight years ago, Ben co-founded jydo, an IoT platform that helped facility managers manage, monitor, and control thousands of conference room devices.
On today's episode, LogRocket's CEO, Matt Arbesfeld, Ben shares insights on decision-making in M&A deals, cultural alignment in acquisitions, and the role of AI in medicine.
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Aligning the physical and digital with Christine Kuei, Dir. of Product Management
May 7th, 2024 | Season 1 | 29 mins 37 secs
business, digital product experience, product management, technology
Today, our guest is Christine Kuei, Director of Product Management at Forever 21. Christine started her career in email marketing at Experian, and her natural curiosity about digital customer behavior propelled her transition into product management. Christine has since worked in a range of industries including B2B SaaS, ecommerce and fintech, and led product organizations at Chipotle and PetSmart before moving to Forever 21.
On this episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Christine about the challenges and strategies involved in aligning digital transformations with physical customer experiences, using user research to enhance customer loyalty, tackling product management obstacles, and optimizing team dynamics for successful outcomes.
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Navigating B2B and B2C dynamics with Matt DiBari, CPO
April 30th, 2024 | Season 1 | 29 mins 29 secs
business, digital product experience, product management, technology
Today, our guest is Matt DiBari, CPO at SpotHero. He has spent the majority of his career working in the automotive industry, the first decade of which was at CDK Global. Matt also served in senior product management and leadership roles at Cars.com before transitioning to SpotHero in 2019.
On today's episode, LogRocket's CEO, Matt Arbesfeld, talks to Matt about the differences between B2B and B2C approaches, the importance of strategic investment, personalization projects, and provides valuable advice for aspiring product managers.