web02.fireside.fm Sun, 19 Apr 2026 18:50:58 -0500 Fireside (https://fireside.fm) LaunchPod | Product Management Podcast - Episodes Tagged with “Digital Product Experience” https://launchpod.logrocket.com/tags/digital%20product%20experience Tue, 24 Dec 2024 08:00:00 -0500 LaunchPod is a product management podcast hosted by LogRocket's CEO, Matt Arbesfeld, and VP of Marketing, Jeff Wharton, where they talk to product leaders about the issues they faced in their careers, how they found solutions to those issues, and how you can apply these solutions in your own day-to-day product role. en-us episodic A product management podcast by LogRocket LogRocket LaunchPod is a product management podcast hosted by LogRocket's CEO, Matt Arbesfeld, and VP of Marketing, Jeff Wharton, where they talk to product leaders about the issues they faced in their careers, how they found solutions to those issues, and how you can apply these solutions in your own day-to-day product role. no launch pod, product management, logrocket, launchpod LogRocket imane.rharbi@logrocket.com Unlock revenue with the zone of benefit | Oji Udezue, CPO (Typeform, Twitter, Calendly) [Repeat] http://launchpod.logrocket.com/unlock-revenue-zone-benefit-oji-udezue e926b6e7-23d4-4c10-8d5b-91c0b709a630 Tue, 24 Dec 2024 08:00:00 -0500 LogRocket full 1 LogRocket Today, our guest is Oji Udezue, AI product expert, author, and an innovation-focused, multi-disciplined business leader. Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian. 54:54 no Today, our guest is Oji Udezue, AI product expert, author, and an innovation-focused, multi-disciplined business leader. Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian. Key takeaways: The “Zone of Benefit,” which helps assess market disruptiveness and emphasizes the need for a high value to price ratio to drive change in customers The concept of “forest time,” a practice of stepping back to gain strategic perspective Insights on product-led growth (PLG), emphasizing the importance of solving customer problems and adaptive business strategies. Links “Building Rocket Ships”: https://shop.damngravity.com/products/building-rocketships-udezue Writing: https://ojiudezue.substack.com/ Consulting: https://productmind.co Twitter: https://x.com/ojiudezue LinkedIn: https://linkedin/in/ojiudezue Leader Spotlight: Taking advantage of how humans behave, with Oji Udezue: https://tinyurl.com/bdhwkj5t Chapters 00:00 Intro 02:19 The Multifaceted Role of Product Management 04:48 Importance of Frameworks in Product Management 06:36 Adapting Frameworks to Different Companies 11:15 Understanding the Zone of Benefit 17:12 The Unicorn Framework for B2B SaaS 21:30 Building Rocket Ships: A Book for Senior Product Managers 25:32 Calendly's Success Story 30:00 Discovery: Finding Big Problems in Workflow 31:12 Simplifying Solutions with Slack 33:27 The Creators Initiative at Twitter 40:26 Forest Time: Gaining Perspective 46:14 The Importance of Listening to Your Team 48:06 Product-Led Growth (PLG) in Today's Economy 55:14 A/B Testing: When and How to Use It 59:31 Outro Follow LaunchPod on YouTube! Did you know we have a new channel dedicated to LaunchPod? Check it out and subscribe: https://www.youtube.com/@LaunchPod.byLogRocket What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Oji Udezue. product management, digital experience, digital product experience, chief product officer, CPO, productmind, twitter, atlassian, calendly, zone of benefit, frameworks, zone of benefit framework Today, our guest is Oji Udezue, AI product expert, author, and an innovation-focused, multi-disciplined business leader.

Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian.

Key takeaways:

  • The “Zone of Benefit,” which helps assess market disruptiveness and emphasizes the need for a high value to price ratio to drive change in customers
  • The concept of “forest time,” a practice of stepping back to gain strategic perspective
  • Insights on product-led growth (PLG), emphasizing the importance of solving customer problems and adaptive business strategies.

Links

“Building Rocket Ships”: https://shop.damngravity.com/products/building-rocketships-udezue
Writing: https://ojiudezue.substack.com/
Consulting: https://productmind.co
Twitter: https://x.com/ojiudezue
LinkedIn: https://linkedin/in/ojiudezue
Leader Spotlight: Taking advantage of how humans behave, with Oji Udezue: https://tinyurl.com/bdhwkj5t

Chapters

00:00 Intro
02:19 The Multifaceted Role of Product Management
04:48 Importance of Frameworks in Product Management
06:36 Adapting Frameworks to Different Companies
11:15 Understanding the Zone of Benefit
17:12 The Unicorn Framework for B2B SaaS
21:30 Building Rocket Ships: A Book for Senior Product Managers
25:32 Calendly's Success Story
30:00 Discovery: Finding Big Problems in Workflow
31:12 Simplifying Solutions with Slack
33:27 The Creators Initiative at Twitter
40:26 Forest Time: Gaining Perspective
46:14 The Importance of Listening to Your Team
48:06 Product-Led Growth (PLG) in Today's Economy
55:14 A/B Testing: When and How to Use It
59:31 Outro

Follow LaunchPod on YouTube!

Did you know we have a new channel dedicated to LaunchPod? Check it out and subscribe: https://www.youtube.com/@LaunchPod.byLogRocket

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Oji Udezue.

]]> Today, our guest is Oji Udezue, AI product expert, author, and an innovation-focused, multi-disciplined business leader.

Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian.

Key takeaways:

  • The “Zone of Benefit,” which helps assess market disruptiveness and emphasizes the need for a high value to price ratio to drive change in customers
  • The concept of “forest time,” a practice of stepping back to gain strategic perspective
  • Insights on product-led growth (PLG), emphasizing the importance of solving customer problems and adaptive business strategies.

Links

“Building Rocket Ships”: https://shop.damngravity.com/products/building-rocketships-udezue
Writing: https://ojiudezue.substack.com/
Consulting: https://productmind.co
Twitter: https://x.com/ojiudezue
LinkedIn: https://linkedin/in/ojiudezue
Leader Spotlight: Taking advantage of how humans behave, with Oji Udezue: https://tinyurl.com/bdhwkj5t

Chapters

00:00 Intro
02:19 The Multifaceted Role of Product Management
04:48 Importance of Frameworks in Product Management
06:36 Adapting Frameworks to Different Companies
11:15 Understanding the Zone of Benefit
17:12 The Unicorn Framework for B2B SaaS
21:30 Building Rocket Ships: A Book for Senior Product Managers
25:32 Calendly's Success Story
30:00 Discovery: Finding Big Problems in Workflow
31:12 Simplifying Solutions with Slack
33:27 The Creators Initiative at Twitter
40:26 Forest Time: Gaining Perspective
46:14 The Importance of Listening to Your Team
48:06 Product-Led Growth (PLG) in Today's Economy
55:14 A/B Testing: When and How to Use It
59:31 Outro

Follow LaunchPod on YouTube!

Did you know we have a new channel dedicated to LaunchPod? Check it out and subscribe: https://www.youtube.com/@LaunchPod.byLogRocket

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Oji Udezue.

]]> No BS eComm Analytics | Julie Acosta, Dir. of eComm & Analytics (NOBULL, AutoZone) [Repeat] http://launchpod.logrocket.com/no-bs-ecomm-analytics 30265296-7655-4bdc-818a-01450259797f Tue, 17 Dec 2024 08:00:00 -0500 LogRocket full 1 LogRocket Today, our guest is Julie Acosta, Director of eComm and Marketing Analytics at NOBULL, a fast-growing Boston-based footwear and apparel brand. 38:56 no Today, our guest is Julie Acosta, Director of eComm and Marketing Analytics at NOBULL, a fast-growing Boston-based footwear and apparel brand. For Julie, curiosity has a funny way of making you change course. As she originally set out to avoid numbers by going to university for marketing, but as she began developing her career, she found that understanding and working with data made her more effective at understanding her customer base. It was at AutoZone, where her path really changed, as Julie went from merchandising to building AutoZone’s first eCommerce Analytics team from the ground up. By bridging the digital and in-store experiences, her team altered the company’s understanding of how the two were linked, including how new product lines can grow existing lines and how online customer behavior influences in-store purchases. Other key takeaways: How to balance data with usability and how analytics can’t always tell you everything How B&M and e-commerce are inextricably linked and by synchronizing the two you can create a cohesive customer journey strategy How to solve perceived customer cannibalization Links LinkedIn: https://www.linkedin.com/in/julie-acosta-89846b11/ Spotlight interview: https://shorturl.at/Md6SR Chapters 00:00 Intro 03:31 From AVL Boeing to AutoZone 04:09 Merchandising and Marketing at AutoZone 05:33 Building AutoZone's E-commerce and Analytics Team 07:05 The Importance of Curiosity and Team Building 16:23 Balancing Data and Customer Insights 20:43 Understanding the Human Element in Data 21:02 Hands-On Experience at AutoZone 22:07 Challenges and Innovations in E-Commerce 25:14 Performance Parts and Customer Insights 30:19 Balancing Online and Offline Metrics 35:38 Transition to NOBULL and New Challenges 40:30 Outro Follow LogRocket on TikTok! Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok (https://www.tiktok.com/@log.rocket) for interview clips, UX tutorials, and more! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Julie Acosta. digital transformation, digital product experience, autozone product, nobull, ecomm, brick and mortar, product management, julie acosta nobull, julie acosta autozone, julie acosta director ecomm Today, our guest is Julie Acosta, Director of eComm and Marketing Analytics at NOBULL, a fast-growing Boston-based footwear and apparel brand.

For Julie, curiosity has a funny way of making you change course. As she originally set out to avoid numbers by going to university for marketing, but as she began developing her career, she found that understanding and working with data made her more effective at understanding her customer base.

It was at AutoZone, where her path really changed, as Julie went from merchandising to building AutoZone’s first eCommerce Analytics team from the ground up.

By bridging the digital and in-store experiences, her team altered the company’s understanding of how the two were linked, including how new product lines can grow existing lines and how online customer behavior influences in-store purchases.

Other key takeaways:

  • How to balance data with usability and how analytics can’t always tell you everything
  • How B&M and e-commerce are inextricably linked and by synchronizing the two you can create a cohesive customer journey strategy
  • How to solve perceived customer cannibalization

Links

LinkedIn: https://www.linkedin.com/in/julie-acosta-89846b11/
Spotlight interview: https://shorturl.at/Md6SR

Chapters

00:00 Intro
03:31 From AVL Boeing to AutoZone
04:09 Merchandising and Marketing at AutoZone
05:33 Building AutoZone's E-commerce and Analytics Team
07:05 The Importance of Curiosity and Team Building
16:23 Balancing Data and Customer Insights
20:43 Understanding the Human Element in Data
21:02 Hands-On Experience at AutoZone
22:07 Challenges and Innovations in E-Commerce
25:14 Performance Parts and Customer Insights
30:19 Balancing Online and Offline Metrics
35:38 Transition to NOBULL and New Challenges
40:30 Outro

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Julie Acosta.

]]> Today, our guest is Julie Acosta, Director of eComm and Marketing Analytics at NOBULL, a fast-growing Boston-based footwear and apparel brand.

For Julie, curiosity has a funny way of making you change course. As she originally set out to avoid numbers by going to university for marketing, but as she began developing her career, she found that understanding and working with data made her more effective at understanding her customer base.

It was at AutoZone, where her path really changed, as Julie went from merchandising to building AutoZone’s first eCommerce Analytics team from the ground up.

By bridging the digital and in-store experiences, her team altered the company’s understanding of how the two were linked, including how new product lines can grow existing lines and how online customer behavior influences in-store purchases.

Other key takeaways:

  • How to balance data with usability and how analytics can’t always tell you everything
  • How B&M and e-commerce are inextricably linked and by synchronizing the two you can create a cohesive customer journey strategy
  • How to solve perceived customer cannibalization

Links

LinkedIn: https://www.linkedin.com/in/julie-acosta-89846b11/
Spotlight interview: https://shorturl.at/Md6SR

Chapters

00:00 Intro
03:31 From AVL Boeing to AutoZone
04:09 Merchandising and Marketing at AutoZone
05:33 Building AutoZone's E-commerce and Analytics Team
07:05 The Importance of Curiosity and Team Building
16:23 Balancing Data and Customer Insights
20:43 Understanding the Human Element in Data
21:02 Hands-On Experience at AutoZone
22:07 Challenges and Innovations in E-Commerce
25:14 Performance Parts and Customer Insights
30:19 Balancing Online and Offline Metrics
35:38 Transition to NOBULL and New Challenges
40:30 Outro

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Julie Acosta.

]]> Playbook: PM like a GM | Lauren Creedon, VP of Product (Goldcast, Drift, Hudl) http://launchpod.logrocket.com/playbook-pm-like-gm 08b97193-bc52-4d98-944e-240d84381502 Tue, 10 Dec 2024 08:00:00 -0500 LogRocket full 1 LogRocket On today’s episode of LaunchPod, Jeff Wharton talks to Lauren Creedon, VP of Product at Goldcast, who formerly led product at Drift and Hudl. 31:38 no On today’s episode of LaunchPod, Jeff Wharton talks to Lauren Creedon, VP of Product at Goldcast, who formerly led product at Drift and Hudl. In this episode, we talked about: How to be a PM who thinks like a GM Her 1-5-50 product launch process, going from friendly alpha to open beta And the real-life lesson of what happens when you launch a product no one’s ready to sell—or buy Chapters 00:00 Intro: Meet Lauren Creedham 01:29 Lauren's Career Journey and Insights 02:50 The Importance of AI in Product Management 04:20 Revenue-Driven Product Management 14:06 The 1-5-50 Product Launch Process 17:26 PM Lessons from the Field 21:28 Building the Right Operating Culture 24:20 Measuring Success and Future-Proofing Your Career 32:25 Outro Links LinkedIn: https://www.linkedin.com/in/laurencreedon/ Follow LogRocket on TikTok! Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok (https://www.tiktok.com/@log.rocket) for interview clips, UX tutorials, and more! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Lauren Creedon. product management, product scaling, digital experience, digital product experience, lauren creedon goldcast, goldcast, AI in product management, product launch process On today’s episode of LaunchPod, Jeff Wharton talks to Lauren Creedon, VP of Product at Goldcast, who formerly led product at Drift and Hudl.

In this episode, we talked about:

  • How to be a PM who thinks like a GM
  • Her 1-5-50 product launch process, going from friendly alpha to open beta
  • And the real-life lesson of what happens when you launch a product no one’s ready to sell—or buy

Chapters

00:00 Intro: Meet Lauren Creedham
01:29 Lauren's Career Journey and Insights
02:50 The Importance of AI in Product Management
04:20 Revenue-Driven Product Management
14:06 The 1-5-50 Product Launch Process
17:26 PM Lessons from the Field
21:28 Building the Right Operating Culture
24:20 Measuring Success and Future-Proofing Your Career
32:25 Outro

Links

LinkedIn: https://www.linkedin.com/in/laurencreedon/

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Lauren Creedon.

]]> On today’s episode of LaunchPod, Jeff Wharton talks to Lauren Creedon, VP of Product at Goldcast, who formerly led product at Drift and Hudl.

In this episode, we talked about:

  • How to be a PM who thinks like a GM
  • Her 1-5-50 product launch process, going from friendly alpha to open beta
  • And the real-life lesson of what happens when you launch a product no one’s ready to sell—or buy

Chapters

00:00 Intro: Meet Lauren Creedham
01:29 Lauren's Career Journey and Insights
02:50 The Importance of AI in Product Management
04:20 Revenue-Driven Product Management
14:06 The 1-5-50 Product Launch Process
17:26 PM Lessons from the Field
21:28 Building the Right Operating Culture
24:20 Measuring Success and Future-Proofing Your Career
32:25 Outro

Links

LinkedIn: https://www.linkedin.com/in/laurencreedon/

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Lauren Creedon.

]]> From product leader to founder | Arman Javaherian, CEO & Co-Founder (Home AI, Shortcut, Crunchbase) http://launchpod.logrocket.com/think-like-founder-arman-javaherian 1de5aea1-b248-47d5-a670-3415a089da8c Tue, 03 Dec 2024 08:00:00 -0500 LogRocket full 1 LogRocket On today’s episode of LaunchPod, Jeff Wharton talks to Arman Javaherian, CEO & Co-Founder at Homa, about how he went from leading product at Shortcut, Zillow, and Crunchbase to then pivoting to a founder role at Homa AI. 39:34 no On today’s episode of LaunchPod, Jeff Wharton talks to Arman Javaherian, CEO & Co-Founder at Homa, about how he went from leading product at Shortcut, Zillow, and Crunchbase to then pivoting to a founder role at Homa AI. In this episode, we cover: Why product people should always be selling Why he says investors should only invest in founders that are product people Where AI can help product people today - and where it’s a dangerous distraction And A framework to avoid falling into a world of bad product decisions Links LinkedIn: https://www.linkedin.com/in/armanjavaherian/ Homa AI: https://www.tryhoma.com/ Leadership Spotlight: https://blog.logrocket.com/product-management/leader-spotlight-arman-javaherian/ Follow LogRocket on TikTok! Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok (https://www.tiktok.com/@log.rocket) for interview clips, UX tutorials, and more! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) product management, product scaling, digital experience, digital product experience, founer mode, crunchbase, zillow, homa ai, homa ai arman javaherian, On today’s episode of LaunchPod, Jeff Wharton talks to Arman Javaherian, CEO & Co-Founder at Homa, about how he went from leading product at Shortcut, Zillow, and Crunchbase to then pivoting to a founder role at Homa AI.

In this episode, we cover:

  • Why product people should always be selling
  • Why he says investors should only invest in founders that are product people
  • Where AI can help product people today - and where it’s a dangerous distraction
  • And A framework to avoid falling into a world of bad product decisions

Links

LinkedIn: https://www.linkedin.com/in/armanjavaherian/
Homa AI: https://www.tryhoma.com/
Leadership Spotlight: https://blog.logrocket.com/product-management/leader-spotlight-arman-javaherian/

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

]]> On today’s episode of LaunchPod, Jeff Wharton talks to Arman Javaherian, CEO & Co-Founder at Homa, about how he went from leading product at Shortcut, Zillow, and Crunchbase to then pivoting to a founder role at Homa AI.

In this episode, we cover:

  • Why product people should always be selling
  • Why he says investors should only invest in founders that are product people
  • Where AI can help product people today - and where it’s a dangerous distraction
  • And A framework to avoid falling into a world of bad product decisions

Links

LinkedIn: https://www.linkedin.com/in/armanjavaherian/
Homa AI: https://www.tryhoma.com/
Leadership Spotlight: https://blog.logrocket.com/product-management/leader-spotlight-arman-javaherian/

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

]]> Manage product like P&G | Prabhath Nanisetty, Global Head of Industry for Retail Data, Technology, and Quick Commerce (Snowflake) http://launchpod.logrocket.com/manage-product-p-and-g-prabhat-nanisetty 0efb32d7-30c1-4883-bcea-0d851baf0b72 Tue, 26 Nov 2024 08:00:00 -0500 LogRocket full 1 LogRocket On today’s episode of LaunchPod, Jeff Wharton talks with Prabhath Nanisetty, Global Head of Industry for Retail Data, Technology, and Quick Commerce at Snowflake, about how his career started from working as an engineer at Proctor and Gamble where he transitioned into product and worked his way up to leadership at P&G, InfoScout/Numerator, and Snowflake. 39:30 no On today’s episode of LaunchPod, Jeff Wharton talks with Prabhath Nanisetty, Global Head of Industry for Retail Data, Technology, and Quick Commerce at Snowflake, about how his career started from working as an engineer at Proctor and Gamble where he transitioned into product and worked his way up to leadership at P&G, InfoScout/Numerator, and Snowflake. We got Prabhath’s take on: Why it’s not the model, it’s the inputs you use to get the model that’s important why you have to dig into the core details of the most important inputs How to look beyond just ROI to what really drives the business The packaging lesson every product manager should know Why honing his product skills at P&G, where PM was invented, set him up for his whole career Links LinkedIn: https://www.linkedin.com/in/prabhathnanisetty/ Leadership Spotlight: Bottling the benefits of failure, with Prabhath Nanisetty: https://blog.logrocket.com/product-management/leader-spotlight-prabhath-nanisetty/ References Run product like sales runs sales with Justin Anovick: https://youtu.be/QIF0qpr1G_8 Follow LogRocket on TikTok! Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok (https://www.tiktok.com/@log.rocket) for interview clips, UX tutorials, and more! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) product management, product scaling, digital experience, digital product experience, p&G product management, proctor and gamble product management, proctor and gamble pm, product packaging, product data modeling, product data model, product data model example On today’s episode of LaunchPod, Jeff Wharton talks with Prabhath Nanisetty, Global Head of Industry for Retail Data, Technology, and Quick Commerce at Snowflake, about how his career started from working as an engineer at Proctor and Gamble where he transitioned into product and worked his way up to leadership at P&G, InfoScout/Numerator, and Snowflake.

We got Prabhath’s take on:

  • Why it’s not the model, it’s the inputs you use to get the model that’s important why you have to dig into the core details of the most important inputs
  • How to look beyond just ROI to what really drives the business
  • The packaging lesson every product manager should know
  • Why honing his product skills at P&G, where PM was invented, set him up for his whole career

Links

LinkedIn: https://www.linkedin.com/in/prabhathnanisetty/
Leadership Spotlight: Bottling the benefits of failure, with Prabhath Nanisetty: https://blog.logrocket.com/product-management/leader-spotlight-prabhath-nanisetty/

References

Run product like sales runs sales with Justin Anovick: https://youtu.be/QIF0qpr1G_8

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

]]> On today’s episode of LaunchPod, Jeff Wharton talks with Prabhath Nanisetty, Global Head of Industry for Retail Data, Technology, and Quick Commerce at Snowflake, about how his career started from working as an engineer at Proctor and Gamble where he transitioned into product and worked his way up to leadership at P&G, InfoScout/Numerator, and Snowflake.

We got Prabhath’s take on:

  • Why it’s not the model, it’s the inputs you use to get the model that’s important why you have to dig into the core details of the most important inputs
  • How to look beyond just ROI to what really drives the business
  • The packaging lesson every product manager should know
  • Why honing his product skills at P&G, where PM was invented, set him up for his whole career

Links

LinkedIn: https://www.linkedin.com/in/prabhathnanisetty/
Leadership Spotlight: Bottling the benefits of failure, with Prabhath Nanisetty: https://blog.logrocket.com/product-management/leader-spotlight-prabhath-nanisetty/

References

Run product like sales runs sales with Justin Anovick: https://youtu.be/QIF0qpr1G_8

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

]]> Building an award-winning ad experience at WSJ | Caroline Albanese, Product Director, Data Products & Capabilities (Dow Jones) http://launchpod.logrocket.com/building-award-winning-ad-experience-wsj-caroline-albanese 8608fec1-fc90-426c-bdf9-276dfaf8f947 Tue, 19 Nov 2024 08:00:00 -0500 LogRocket full 1 LogRocket Today, we’re talking with Caroline Albanese, Product Director of Data Products and Capabilities at Dow Jones. 37:01 no Today, we’re talking with Caroline Albanese, Product Director of Data Products and Capabilities at Dow Jones. In this episode, we cover: Breaking down stakeholder groups into editorial, reader, and advertiser segments and how that drove her award-winning innovations in digital advertising products Why she asked Slate’s editorial team to break down where their paychecks come from and how it transformed the team’s understanding of advertising Her big “reality check“ moment when an ambitious project early on at Wall Street Journal didn’t go as planned Links LinkedIn: https://www.linkedin.com/in/carolinealbanese/ Twitter: https://x.com/calbanese Chapters 00:00 Introduction to Caroline Albanese 01:06 Caroline's Journey from Journalism to Product Management 05:43 Transition to Ziff Davis 09:11 The Importance of Cross-Functional Collaboration 15:06 Navigating Office Dynamics and Remote Work 24:04 Balancing Stakeholders at Slate 24:56 Revamping Slate's Website and Advertising Strategy 26:19 Understanding the Value of Advertising 31:21 Innovative User Research and Analytics 36:28 Joining Dow Jones and Achievements 44:20 Conclusion Follow LogRocket on TikTok! Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok (https://www.tiktok.com/@log.rocket) for interview clips, UX tutorials, and more! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) digital transformation, digital product experience, product management, dow jones, wall street journal, advertising as a product, digital advertising, journalism advertising Today, we’re talking with Caroline Albanese, Product Director of Data Products and Capabilities at Dow Jones.

In this episode, we cover:

  • Breaking down stakeholder groups into editorial, reader, and advertiser segments and how that drove her award-winning innovations in digital advertising products
  • Why she asked Slate’s editorial team to break down where their paychecks come from and how it transformed the team’s understanding of advertising
  • Her big “reality check“ moment when an ambitious project early on at Wall Street Journal didn’t go as planned

Links

LinkedIn: https://www.linkedin.com/in/carolinealbanese/
Twitter: https://x.com/calbanese

Chapters

00:00 Introduction to Caroline Albanese
01:06 Caroline's Journey from Journalism to Product Management
05:43 Transition to Ziff Davis
09:11 The Importance of Cross-Functional Collaboration
15:06 Navigating Office Dynamics and Remote Work
24:04 Balancing Stakeholders at Slate
24:56 Revamping Slate's Website and Advertising Strategy
26:19 Understanding the Value of Advertising
31:21 Innovative User Research and Analytics
36:28 Joining Dow Jones and Achievements
44:20 Conclusion

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

]]> Today, we’re talking with Caroline Albanese, Product Director of Data Products and Capabilities at Dow Jones.

In this episode, we cover:

  • Breaking down stakeholder groups into editorial, reader, and advertiser segments and how that drove her award-winning innovations in digital advertising products
  • Why she asked Slate’s editorial team to break down where their paychecks come from and how it transformed the team’s understanding of advertising
  • Her big “reality check“ moment when an ambitious project early on at Wall Street Journal didn’t go as planned

Links

LinkedIn: https://www.linkedin.com/in/carolinealbanese/
Twitter: https://x.com/calbanese

Chapters

00:00 Introduction to Caroline Albanese
01:06 Caroline's Journey from Journalism to Product Management
05:43 Transition to Ziff Davis
09:11 The Importance of Cross-Functional Collaboration
15:06 Navigating Office Dynamics and Remote Work
24:04 Balancing Stakeholders at Slate
24:56 Revamping Slate's Website and Advertising Strategy
26:19 Understanding the Value of Advertising
31:21 Innovative User Research and Analytics
36:28 Joining Dow Jones and Achievements
44:20 Conclusion

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

]]> Bridging in-store and digital with analytics | Julie Acosta, Dir. of eComm & Analytics (NOBULL, AutoZone) http://launchpod.logrocket.com/bridging-in-store-digital-analytics-julie-acosta-nobull-autozone 54734e0a-3838-430a-8317-361031be9779 Tue, 12 Nov 2024 08:00:00 -0500 LogRocket full 1 LogRocket Today, our guest is Julie Acosta, Director of eComm and Marketing Analytics at NOBULL, a fast-growing Boston-based footwear and apparel brand. For Julie, curiosity has a funny way of making you change course. As she originally set out to avoid numbers by going to university for marketing, but as she began developing her career, she found that understanding and working with data made her more effective at understanding her customer base. It was at AutoZone, where her path really changed, as Julie went from merchandising to building AutoZone’s first eCommerce Analytics team from the ground up. By bridging the digital and in-store experiences, her team altered the company’s understanding of how the two were linked, including how new product lines can grow existing lines and how online customer behavior influences in-store purchases. 38:56 no Today, our guest is Julie Acosta, Director of eComm and Marketing Analytics at NOBULL, a fast-growing Boston-based footwear and apparel brand. For Julie, curiosity has a funny way of making you change course. As she originally set out to avoid numbers by going to university for marketing, but as she began developing her career, she found that understanding and working with data made her more effective at understanding her customer base. It was at AutoZone, where her path really changed, as Julie went from merchandising to building AutoZone’s first eCommerce Analytics team from the ground up. By bridging the digital and in-store experiences, her team altered the company’s understanding of how the two were linked, including how new product lines can grow existing lines and how online customer behavior influences in-store purchases. Other key takeaways: How to balance data with usability and how analytics can’t always tell you everything “I have always had really smart people on my team, like data scientists that were just phenomenal at modeling and just doing some more advanced analytics. That team would be more focused on transactions and the other half of my team was more focused on behavior. And that was leveraging things like Adobe Analytics to go and understand what's going on from a customer journey standpoint. And so there was a lot of reading between the lines and mix of like art and science.” *** How B&M and e-commerce are inextricably linked and by synchronizing the two you can create a cohesive customer journey strategy** “Online was supplemental to our overall business; our true core business was brick and mortar. AutoZone has been very successful at that. Online is, a crucial part because you can't ignore it, but also knowing that from a conversion standpoint, we know a lot of customers are going online and then they're buying in-store.” “You need to cut through all the bullsh*t to get them to their end goal. And the only way to do that is going back to that consumer behavior, really understanding what was their intent of their journey. Do you really understand that as an owner of the website, whether you're a product owner, analytics, or a a merchant, do you understand why your customer is engaging with that product or engaging with that part of your site? If you do, great, make sure you've got a good vision on how to make it the best experience possible.” How to solve perceived customer cannibalization “At the end of the day, what it did show is that there really wasn't cannibalization happening. We were able to show through the numbers, through this additional offering, something that nobody thought something as simple as a lead time would draw up that much business. And it was significant.” Links LinkedIn: https://www.linkedin.com/in/julie-acosta-89846b11/ Spotlight interview: https://shorturl.at/Md6SR Chapters 00:00 Intro 01:28 From merchandising to marketing analytics 05:30 Building AutoZone’s e-commerce and analytics team 09:08 Balancing data and leadership 11:30 Understanding customer behavior through data 21:38 Bridging the online and offline customer experience 24:57 Leveraging new product lines to sell legacy products 35:35 Transition to NOBULL 40:35 Outro Follow LogRocket on TikTok! Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok (https://www.tiktok.com/@log.rocket) for interview clips, UX tutorials, and more! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Julie Acosta. digital transformation, digital product experience, autozone product, nobull, ecomm, brick and mortar, product management, julie acosta nobull, julie acosta autozone, julie acosta director ecomm Today, our guest is Julie Acosta, Director of eComm and Marketing Analytics at NOBULL, a fast-growing Boston-based footwear and apparel brand.

For Julie, curiosity has a funny way of making you change course. As she originally set out to avoid numbers by going to university for marketing, but as she began developing her career, she found that understanding and working with data made her more effective at understanding her customer base.

It was at AutoZone, where her path really changed, as Julie went from merchandising to building AutoZone’s first eCommerce Analytics team from the ground up.

By bridging the digital and in-store experiences, her team altered the company’s understanding of how the two were linked, including how new product lines can grow existing lines and how online customer behavior influences in-store purchases.

Other key takeaways:

  • How to balance data with usability and how analytics can’t always tell you everything
    • “I have always had really smart people on my team, like data scientists that were just phenomenal at modeling and just doing some more advanced analytics. That team would be more focused on transactions and the other half of my team was more focused on behavior. And that was leveraging things like Adobe Analytics to go and understand what's going on from a customer journey standpoint. And so there was a lot of reading between the lines and mix of like art and science.” *** How B&M and e-commerce are inextricably linked and by synchronizing the two you can create a cohesive customer journey strategy**
    • “Online was supplemental to our overall business; our true core business was brick and mortar. AutoZone has been very successful at that. Online is, a crucial part because you can't ignore it, but also knowing that from a conversion standpoint, we know a lot of customers are going online and then they're buying in-store.”
    • “You need to cut through all the bullsh*t to get them to their end goal. And the only way to do that is going back to that consumer behavior, really understanding what was their intent of their journey. Do you really understand that as an owner of the website, whether you're a product owner, analytics, or a a merchant, do you understand why your customer is engaging with that product or engaging with that part of your site? If you do, great, make sure you've got a good vision on how to make it the best experience possible.”
  • How to solve perceived customer cannibalization
    • “At the end of the day, what it did show is that there really wasn't cannibalization happening. We were able to show through the numbers, through this additional offering, something that nobody thought something as simple as a lead time would draw up that much business. And it was significant.”

Links

LinkedIn: https://www.linkedin.com/in/julie-acosta-89846b11/
Spotlight interview: https://shorturl.at/Md6SR

Chapters

00:00 Intro
01:28 From merchandising to marketing analytics
05:30 Building AutoZone’s e-commerce and analytics team
09:08 Balancing data and leadership
11:30 Understanding customer behavior through data
21:38 Bridging the online and offline customer experience
24:57 Leveraging new product lines to sell legacy products
35:35 Transition to NOBULL
40:35 Outro

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Julie Acosta.

]]> Today, our guest is Julie Acosta, Director of eComm and Marketing Analytics at NOBULL, a fast-growing Boston-based footwear and apparel brand.

For Julie, curiosity has a funny way of making you change course. As she originally set out to avoid numbers by going to university for marketing, but as she began developing her career, she found that understanding and working with data made her more effective at understanding her customer base.

It was at AutoZone, where her path really changed, as Julie went from merchandising to building AutoZone’s first eCommerce Analytics team from the ground up.

By bridging the digital and in-store experiences, her team altered the company’s understanding of how the two were linked, including how new product lines can grow existing lines and how online customer behavior influences in-store purchases.

Other key takeaways:

  • How to balance data with usability and how analytics can’t always tell you everything
    • “I have always had really smart people on my team, like data scientists that were just phenomenal at modeling and just doing some more advanced analytics. That team would be more focused on transactions and the other half of my team was more focused on behavior. And that was leveraging things like Adobe Analytics to go and understand what's going on from a customer journey standpoint. And so there was a lot of reading between the lines and mix of like art and science.” *** How B&M and e-commerce are inextricably linked and by synchronizing the two you can create a cohesive customer journey strategy**
    • “Online was supplemental to our overall business; our true core business was brick and mortar. AutoZone has been very successful at that. Online is, a crucial part because you can't ignore it, but also knowing that from a conversion standpoint, we know a lot of customers are going online and then they're buying in-store.”
    • “You need to cut through all the bullsh*t to get them to their end goal. And the only way to do that is going back to that consumer behavior, really understanding what was their intent of their journey. Do you really understand that as an owner of the website, whether you're a product owner, analytics, or a a merchant, do you understand why your customer is engaging with that product or engaging with that part of your site? If you do, great, make sure you've got a good vision on how to make it the best experience possible.”
  • How to solve perceived customer cannibalization
    • “At the end of the day, what it did show is that there really wasn't cannibalization happening. We were able to show through the numbers, through this additional offering, something that nobody thought something as simple as a lead time would draw up that much business. And it was significant.”

Links

LinkedIn: https://www.linkedin.com/in/julie-acosta-89846b11/
Spotlight interview: https://shorturl.at/Md6SR

Chapters

00:00 Intro
01:28 From merchandising to marketing analytics
05:30 Building AutoZone’s e-commerce and analytics team
09:08 Balancing data and leadership
11:30 Understanding customer behavior through data
21:38 Bridging the online and offline customer experience
24:57 Leveraging new product lines to sell legacy products
35:35 Transition to NOBULL
40:35 Outro

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Julie Acosta.

]]> The business of re-branding poop | Isabel Petty, Head of Digital Product at TUSHY (Pattern, GritWell, Walmart) http://launchpod.logrocket.com/business-re-branding-poop-isabel-petty 4850511c-b431-47f2-b5ce-4c9b5c1c633e Tue, 29 Oct 2024 08:00:00 -0400 LogRocket full 1 LogRocket Today, our guest is Isabel Petty, Head of Digital Product at TUSHY, a modern and sustainable bidet company. Isabel received her Masters of Technology Management degree from the University of California, Santa Barbara, after which she became a category manager at Walmart and then joined Gritwell, a virtual health clinic, in growth and product development. Before her current role at TUSHY, she served as a senior product manager at Pattern Brands. 34:45 no Today, our guest is Isabel Petty, Head of Digital Product at TUSHY, a modern and sustainable bidet company. Isabel received her Masters of Technology Management degree from the University of California, Santa Barbara, after which she became a category manager at Walmart and then joined Gritwell, a virtual health clinic, in growth and product development. Before her current role at TUSHY, she served as a senior product manager at Pattern Brands. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Isabel about: How important digital leadership is in product and the problem-solving strategies she’s employed to grow product How TUSHY uses humor as a marketing strategy to tackle and normalize bathroom taboos and solidify customer trust How TUSHY’s poop-tracking app was created to detect early sins of colon cancer and promote gut health as a way to continue to scale TUSHY’s product offerings. Links LinkedIn: https://www.linkedin.com/in/isabelpetty/ TUSHY website: https://hellotushy.com/ Isabel Petty’s LogRocket Spotlight interview: https://blog.logrocket.com/product-management/leader-spotlight-isabel-petty/ Poop Tracking App announcement: https://www.tiktok.com/@hellotushy/video/7355545782986018090 Chapters 00:00 Intro 00:08 What is TUSHY 01:38 Isabel’s role as Head of Digital Product at TUSHY 03:59 Going to school for product management 14:51 User feedback and research in product development at TUSHY 17:32 Challenges in customer research around taboo topics at TUSHY 19:14 Market and consumer product education 21:38 Addressing customer product issues and finding solutions at TUSHY 22:27 Growth strategies and product expansion 27:13 Building a poop tracking app 31:37 Balancing humor and health to reach customers and foster loyalty 33:51 Outro Follow LogRocket on TikTok! Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok (https://www.tiktok.com/@log.rocket) for interview clips, UX tutorials, and more! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) product management, digital experience, digital product experience, digital product, digital product marketing, digital product experience, tushy products, is tushy a good product, poop tracking app Today, our guest is Isabel Petty, Head of Digital Product at TUSHY, a modern and sustainable bidet company.

Isabel received her Masters of Technology Management degree from the University of California, Santa Barbara, after which she became a category manager at Walmart and then joined Gritwell, a virtual health clinic, in growth and product development. Before her current role at TUSHY, she served as a senior product manager at Pattern Brands.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Isabel about:

  • How important digital leadership is in product and the problem-solving strategies she’s employed to grow product
  • How TUSHY uses humor as a marketing strategy to tackle and normalize bathroom taboos and solidify customer trust
  • How TUSHY’s poop-tracking app was created to detect early sins of colon cancer and promote gut health as a way to continue to scale TUSHY’s product offerings.

Links

LinkedIn: https://www.linkedin.com/in/isabelpetty/
TUSHY website: https://hellotushy.com/
Isabel Petty’s LogRocket Spotlight interview: https://blog.logrocket.com/product-management/leader-spotlight-isabel-petty/
Poop Tracking App announcement: https://www.tiktok.com/@hellotushy/video/7355545782986018090

Chapters

00:00 Intro
00:08 What is TUSHY
01:38 Isabel’s role as Head of Digital Product at TUSHY
03:59 Going to school for product management
14:51 User feedback and research in product development at TUSHY
17:32 Challenges in customer research around taboo topics at TUSHY
19:14 Market and consumer product education
21:38 Addressing customer product issues and finding solutions at TUSHY
22:27 Growth strategies and product expansion
27:13 Building a poop tracking app
31:37 Balancing humor and health to reach customers and foster loyalty
33:51 Outro

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

]]> Today, our guest is Isabel Petty, Head of Digital Product at TUSHY, a modern and sustainable bidet company.

Isabel received her Masters of Technology Management degree from the University of California, Santa Barbara, after which she became a category manager at Walmart and then joined Gritwell, a virtual health clinic, in growth and product development. Before her current role at TUSHY, she served as a senior product manager at Pattern Brands.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Isabel about:

  • How important digital leadership is in product and the problem-solving strategies she’s employed to grow product
  • How TUSHY uses humor as a marketing strategy to tackle and normalize bathroom taboos and solidify customer trust
  • How TUSHY’s poop-tracking app was created to detect early sins of colon cancer and promote gut health as a way to continue to scale TUSHY’s product offerings.

Links

LinkedIn: https://www.linkedin.com/in/isabelpetty/
TUSHY website: https://hellotushy.com/
Isabel Petty’s LogRocket Spotlight interview: https://blog.logrocket.com/product-management/leader-spotlight-isabel-petty/
Poop Tracking App announcement: https://www.tiktok.com/@hellotushy/video/7355545782986018090

Chapters

00:00 Intro
00:08 What is TUSHY
01:38 Isabel’s role as Head of Digital Product at TUSHY
03:59 Going to school for product management
14:51 User feedback and research in product development at TUSHY
17:32 Challenges in customer research around taboo topics at TUSHY
19:14 Market and consumer product education
21:38 Addressing customer product issues and finding solutions at TUSHY
22:27 Growth strategies and product expansion
27:13 Building a poop tracking app
31:37 Balancing humor and health to reach customers and foster loyalty
33:51 Outro

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

]]> Scaling zero to $25M product growth lessons | Michael Park, Product Coach & Advisor (BombBomb, Rendi) http://launchpod.logrocket.com/scaling-zero-25m-arr-product-growth-lessons-michael-park 98adbf9d-9afa-49b4-9cde-75c59e958684 Tue, 22 Oct 2024 08:00:00 -0400 LogRocket full 1 LogRocket Today, our guest is Michael Park, Product Coach and Advisor who previously served as CPO of BombBomb, a video messaging software company. Michael began his career in product design at Havoc, where he transitioned into product management and eventually became VP of product. Michael then served in leadership roles at Danielson Designs and Rendi, a customizable frames and signs company. Most recently, he spent nearly nine years at BombBomb, where he oversaw the product life cycle, managed a 20-person product team, and expanded the customer base from SMB to enterprise. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Michael about his six lessons from scaling product from zero to $25M ARR; the nuance that comes with the “founder mode” discussion in relation to best leadership practices; and what a self-imposed sabbatical taught Michael about product leadership. 43:53 no Today, our guest is Michael Park, Product Coach and Advisor who previously served as CPO of BombBomb, a video messaging software company. Michael began his career in product design at Havoc, where he transitioned into product management and eventually became VP of product. Michael then served in leadership roles at Danielson Designs and Rendi, a customizable frames and signs company. Most recently, he spent nearly nine years at BombBomb, where he oversaw the product life cycle, managed a 20-person product team, and expanded the customer base from SMB to enterprise. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Michael about his six lessons from scaling product from zero to $25M ARR; the nuance that comes with the “founder mode” discussion in relation to best leadership practices; and what a self-imposed sabbatical taught Michael about product leadership. Links LinkedIn: https://www.linkedin.com/in/gotothepark/ LogRocket Profile: https://blog.logrocket.com/product-management/leader-spotlight-michael-park/ 6 lessons in scaling a product from zerp to $25M ARR: https://static1.squarespace.com/static/540b2e54e4b029a48854f368/t/6700497bffe76e24dde73b84/1728072060103/6Lessons.pdf Chapters 00:00 Intro 01:40 The challenges of digital product management 04:51 The evolution and popularity of product management 08:27 The importance of focus and consistency in product leadership 13:22 Hiring and team dynamics in product management 17:53 Transitioning from founder to product leader 24:46 Finding the right leadership for scaling 26:21 The Importance of the “bounce back” factor 27:09 Navigating Founder Mode 37:19 Balancing rigid and flexible product roadmaps 45:37 Outro Follow LogRocket on TikTok! Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Michael Park. product management, product scaling, digital experience, digital product experience, scaling arr, product growth, product led growth, what is product led growth, what does product-led growth mean, product led growth examples, product led growth strategies Today, our guest is Michael Park, Product Coach and Advisor who previously served as CPO of BombBomb, a video messaging software company.

Michael began his career in product design at Havoc, where he transitioned into product management and eventually became VP of product. Michael then served in leadership roles at Danielson Designs and Rendi, a customizable frames and signs company. Most recently, he spent nearly nine years at BombBomb, where he oversaw the product life cycle, managed a 20-person product team, and expanded the customer base from SMB to enterprise.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Michael about his six lessons from scaling product from zero to $25M ARR; the nuance that comes with the “founder mode” discussion in relation to best leadership practices; and what a self-imposed sabbatical taught Michael about product leadership.

Links

LinkedIn: https://www.linkedin.com/in/gotothepark/
LogRocket Profile: https://blog.logrocket.com/product-management/leader-spotlight-michael-park/
6 lessons in scaling a product from zerp to $25M ARR: https://static1.squarespace.com/static/540b2e54e4b029a48854f368/t/6700497bffe76e24dde73b84/1728072060103/6Lessons.pdf

Chapters

00:00 Intro
01:40 The challenges of digital product management
04:51 The evolution and popularity of product management
08:27 The importance of focus and consistency in product leadership
13:22 Hiring and team dynamics in product management
17:53 Transitioning from founder to product leader
24:46 Finding the right leadership for scaling
26:21 The Importance of the “bounce back” factor
27:09 Navigating Founder Mode
37:19 Balancing rigid and flexible product roadmaps
45:37 Outro

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Michael Park.

]]> Today, our guest is Michael Park, Product Coach and Advisor who previously served as CPO of BombBomb, a video messaging software company.

Michael began his career in product design at Havoc, where he transitioned into product management and eventually became VP of product. Michael then served in leadership roles at Danielson Designs and Rendi, a customizable frames and signs company. Most recently, he spent nearly nine years at BombBomb, where he oversaw the product life cycle, managed a 20-person product team, and expanded the customer base from SMB to enterprise.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Michael about his six lessons from scaling product from zero to $25M ARR; the nuance that comes with the “founder mode” discussion in relation to best leadership practices; and what a self-imposed sabbatical taught Michael about product leadership.

Links

LinkedIn: https://www.linkedin.com/in/gotothepark/
LogRocket Profile: https://blog.logrocket.com/product-management/leader-spotlight-michael-park/
6 lessons in scaling a product from zerp to $25M ARR: https://static1.squarespace.com/static/540b2e54e4b029a48854f368/t/6700497bffe76e24dde73b84/1728072060103/6Lessons.pdf

Chapters

00:00 Intro
01:40 The challenges of digital product management
04:51 The evolution and popularity of product management
08:27 The importance of focus and consistency in product leadership
13:22 Hiring and team dynamics in product management
17:53 Transitioning from founder to product leader
24:46 Finding the right leadership for scaling
26:21 The Importance of the “bounce back” factor
27:09 Navigating Founder Mode
37:19 Balancing rigid and flexible product roadmaps
45:37 Outro

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Michael Park.

]]> Survive & thrive in the product growth revolution | Aakash Gupta, CPO, Product Growth (Apollo.io, threadUp, Epic Games) http://launchpod.logrocket.com/survive-thrive-product-growth-revolution-aakash-gupta 81318d00-f160-452b-ac3d-1af220736b8e Tue, 15 Oct 2024 04:00:00 -0400 LogRocket full 1 LogRocket Today, our guest is Aakash Gupta, CPO of Product Growth, the world's largest newsletter on product growth, with over 110K subscribers. Aakash has held an extensive array of product leader roles, spanning from Director of Growth at threadUp, Lead Product Manager at Epic Games, Head of Product Growth at Affirm, to most recently serving as VP of Product at Apollo.io before launching Product Growth. Today, our guest is Aakash Gupta, the author of Product Growth, the world's largest newsletter on product growth, with over 140K subscribers. Aakash has held an extensive array of product leader roles, spanning from Director of Growth at threadUp, Lead Product Manager at Epic Games, Head of Product Growth at Affirm, to most recently serving as VP of Product at Apollo.i. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Aakash about the different archetypes of product leaders and how those leadership types influence the teams around them; what Aakash's three big wake-up calls were throughout his career that drove him to become a better product leader as his career progressed; and how product growth has become an increasingly imperative role within an organization and how to optimize it. 41:36 no Today, our guest is Aakash Gupta, the author of Product Growth, the world's largest newsletter on product growth, with over 140K subscribers. Aakash has held an extensive array of product leader roles, spanning from Director of Growth at threadUp, Lead Product Manager at Epic Games, Head of Product Growth at Affirm, to most recently serving as VP of Product at Apollo.i. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Aakash about the different archetypes of product leaders and how those leadership types influence the teams around them; what Aakash's three big wake-up calls were throughout his career that drove him to become a better product leader as his career progressed; and how product growth has become an increasingly imperative role within an organization and how to optimize it. Links LinkedIn: https://www.linkedin.com/in/aagupta/ Product Growth website: https://www.news.aakashg.com/ Substack: https://substack.com/@aakashgupta Medium: https://aakashgupta.medium.com/ Shreyas Doshi on The Three Different Types of Product Leaders and How To Hire Them: https://bit.ly/4eZxvwl Founder Mode by Paul Graham: https://www.paulgraham.com/foundermode.html Law of Shitty Click-Throughs: https://andrewchen.com/the-law-of-shitty-clickthroughs/ Follow LogRocket on TikTok! Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Aakash Gupta. product management, product scaling, product growth, product growth aakash gupta, digital experience, digital product experience, aakash gupta Today, our guest is Aakash Gupta, the author of Product Growth, the world's largest newsletter on product growth, with over 140K subscribers.

Aakash has held an extensive array of product leader roles, spanning from Director of Growth at threadUp, Lead Product Manager at Epic Games, Head of Product Growth at Affirm, to most recently serving as VP of Product at Apollo.i.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Aakash about the different archetypes of product leaders and how those leadership types influence the teams around them; what Aakash's three big wake-up calls were throughout his career that drove him to become a better product leader as his career progressed; and how product growth has become an increasingly imperative role within an organization and how to optimize it.

Links

LinkedIn: https://www.linkedin.com/in/aagupta/
Product Growth website: https://www.news.aakashg.com/
Substack: https://substack.com/@aakashgupta
Medium: https://aakashgupta.medium.com/
Shreyas Doshi on The Three Different Types of Product Leaders and How To Hire Them: https://bit.ly/4eZxvwl
Founder Mode by Paul Graham: https://www.paulgraham.com/foundermode.html
Law of Shitty Click-Throughs: https://andrewchen.com/the-law-of-shitty-clickthroughs/

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Aakash Gupta.

]]> Today, our guest is Aakash Gupta, the author of Product Growth, the world's largest newsletter on product growth, with over 140K subscribers.

Aakash has held an extensive array of product leader roles, spanning from Director of Growth at threadUp, Lead Product Manager at Epic Games, Head of Product Growth at Affirm, to most recently serving as VP of Product at Apollo.i.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Aakash about the different archetypes of product leaders and how those leadership types influence the teams around them; what Aakash's three big wake-up calls were throughout his career that drove him to become a better product leader as his career progressed; and how product growth has become an increasingly imperative role within an organization and how to optimize it.

Links

LinkedIn: https://www.linkedin.com/in/aagupta/
Product Growth website: https://www.news.aakashg.com/
Substack: https://substack.com/@aakashgupta
Medium: https://aakashgupta.medium.com/
Shreyas Doshi on The Three Different Types of Product Leaders and How To Hire Them: https://bit.ly/4eZxvwl
Founder Mode by Paul Graham: https://www.paulgraham.com/foundermode.html
Law of Shitty Click-Throughs: https://andrewchen.com/the-law-of-shitty-clickthroughs/

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Aakash Gupta.

]]> Building Product School from boostrapped to 2M members | Carlos Gonzalez de Villaumbrosia, Founder & CEO, Product School http://launchpod.logrocket.com/building-product-school-bootstrapped-2m-members-carlos-gonzalez-de-villaumbrosia 7f005080-b8d7-4370-87b0-3279cae52013 Tue, 08 Oct 2024 08:00:00 -0400 LogRocket full 1 LogRocket Today, our guest is Carlos Gonzalez de Villaumbrosia, Founder and CEO of Product School. A seasoned startup founder and CEO, Carlos founded NetDay and Floqq before founding Product School in 2014. Since founding Product School, Carlos has grown his product training community to over 2 million product professionals, produces ProductCon, a multi-city product conference hosted every year, wrote the Amazon best-seller, The Product Book, and hosts the Proddys, an annual awards event honoring the best software products. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Carlos about how he went from a software engineer to successful founder; the changing dynamics of product roles, including strategies for scaling a business and the future potential of AI in product management; and why community engagement and continuous learning is beneficial to success. 45:51 no Today, our guest is Carlos Gonzalez de Villaumbrosia, Founder and CEO of Product School. A seasoned startup founder and CEO, Carlos founded NetDay and Floqq before founding Product School in 2014. Since founding Product School, Carlos has grown his product training community to over 2 million product professionals, produces ProductCon, a multi-city product conference hosted every year, wrote the Amazon best-seller, The Product Book, and hosts the Proddys, an annual awards event honoring the best software products. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Carlos about how he went from a software engineer to successful founder; the changing dynamics of product roles, including strategies for scaling a business and the future potential of AI in product management; and why community engagement and continuous learning is beneficial to success. Links https://www.linkedin.com/in/villaumbrosia/ https://productschool.com/product-leaders/carlos-gonzalez-de-villaumbrosia https://x.com/villaumbrosia https://villaumbrosia.medium.com/ https://x.com/ProductSchool https://productschool.com/?utmsource=twitter&utmmedium=social&utmcampaign=dailywebsite-tw_homepagel Follow LogRocket on TikTok! Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Carlos Gonzalez de Villaumbrosia. product school product management, product school Carlos Gonzalez de Villaumbrosia, product management school, product school product manager certification cost, product management, digital experience, digital product experience, Today, our guest is Carlos Gonzalez de Villaumbrosia, Founder and CEO of Product School.

A seasoned startup founder and CEO, Carlos founded NetDay and Floqq before founding Product School in 2014. Since founding Product School, Carlos has grown his product training community to over 2 million product professionals, produces ProductCon, a multi-city product conference hosted every year, wrote the Amazon best-seller, The Product Book, and hosts the Proddys, an annual awards event honoring the best software products.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Carlos about how he went from a software engineer to successful founder; the changing dynamics of product roles, including strategies for scaling a business and the future potential of AI in product management; and why community engagement and continuous learning is beneficial to success.

Links

https://www.linkedin.com/in/villaumbrosia/
https://productschool.com/product-leaders/carlos-gonzalez-de-villaumbrosia
https://x.com/villaumbrosia
https://villaumbrosia.medium.com/
https://x.com/ProductSchool
https://productschool.com/?utm_source=twitter&utm_medium=social&utm_campaign=daily_website-tw_homepagel

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Carlos Gonzalez de Villaumbrosia.

]]> Today, our guest is Carlos Gonzalez de Villaumbrosia, Founder and CEO of Product School.

A seasoned startup founder and CEO, Carlos founded NetDay and Floqq before founding Product School in 2014. Since founding Product School, Carlos has grown his product training community to over 2 million product professionals, produces ProductCon, a multi-city product conference hosted every year, wrote the Amazon best-seller, The Product Book, and hosts the Proddys, an annual awards event honoring the best software products.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Carlos about how he went from a software engineer to successful founder; the changing dynamics of product roles, including strategies for scaling a business and the future potential of AI in product management; and why community engagement and continuous learning is beneficial to success.

Links

https://www.linkedin.com/in/villaumbrosia/
https://productschool.com/product-leaders/carlos-gonzalez-de-villaumbrosia
https://x.com/villaumbrosia
https://villaumbrosia.medium.com/
https://x.com/ProductSchool
https://productschool.com/?utm_source=twitter&utm_medium=social&utm_campaign=daily_website-tw_homepagel

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Carlos Gonzalez de Villaumbrosia.

]]> Ditch Founder Mode, go Team Mode | David LoPresti, Dir. U-Haul Apps (U-Haul) http://launchpod.logrocket.com/ditch-founder-mode-go-team-mode-david-lopresti d4a4f599-d172-4e81-b472-07d8b5cb3269 Tue, 01 Oct 2024 08:00:00 -0400 LogRocket full 1 LogRocket Today, our guest is David LoPresti, Director of U-Haul Apps at U-Haul. With experience in a wide variety of areas, including operations management, customer service, sales, and marketing, David has grown his career at U-Haul over the past two decades. He began his tenure as a service manager before transitioning to web sales and, later, program management. David then became director of Moving Help, a U-Haul service, before taking over the U-Haul Apps program. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to David about balancing operational excellence and innovation to maintain market leadership, why “founder mode” isn't the end-all-be-all of creating the best product or solution, and how he has scaled and innovated multiple U-Haul programs to drive transformation and success as a leader. So here it is, our conversation with David Lopresti. 40:00 no Today, our guest is David LoPresti, Director of U-Haul Apps at U-Haul. With experience in a wide variety of areas, including operations management, customer service, sales, and marketing, David has grown his career at U-Haul over the past two decades. He began his tenure as a service manager before transitioning to web sales and, later, program management. David then became director of Moving Help, a U-Haul service, before taking over the U-Haul Apps program. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to David about balancing operational excellence and innovation to maintain market leadership, why “founder mode,” coined by Paul Graham, isn't the end-all-be-all of creating the best product or solution, and how he has scaled and innovated multiple U-Haul programs to drive transformation and success as a leader. So here it is, our conversation with David Lopresti. Links https://www.linkedin.com/in/david-lopresti-475224179 https://blog.logrocket.com/product-management/leader-spotlight-david-lopresti/ https://myuhaulstory.com/tag/david-lopresti/ https://paulgraham.com/foundermode.html Follow LogRocket on TikTok! Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) product management, digital experience, digital product experience, founder mode, y combinator, u-haul apps, market leadership, manager mode Today, our guest is David LoPresti, Director of U-Haul Apps at U-Haul.

With experience in a wide variety of areas, including operations management, customer service, sales, and marketing, David has grown his career at U-Haul over the past two decades. He began his tenure as a service manager before transitioning to web sales and, later, program management. David then became director of Moving Help, a U-Haul service, before taking over the U-Haul Apps program.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to David about balancing operational excellence and innovation to maintain market leadership, why “founder mode,” coined by Paul Graham, isn't the end-all-be-all of creating the best product or solution, and how he has scaled and innovated multiple U-Haul programs to drive transformation and success as a leader.

So here it is, our conversation with David Lopresti.

Links

https://www.linkedin.com/in/david-lopresti-475224179
https://blog.logrocket.com/product-management/leader-spotlight-david-lopresti/
https://myuhaulstory.com/tag/david-lopresti/
https://paulgraham.com/foundermode.html

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

]]> Today, our guest is David LoPresti, Director of U-Haul Apps at U-Haul.

With experience in a wide variety of areas, including operations management, customer service, sales, and marketing, David has grown his career at U-Haul over the past two decades. He began his tenure as a service manager before transitioning to web sales and, later, program management. David then became director of Moving Help, a U-Haul service, before taking over the U-Haul Apps program.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to David about balancing operational excellence and innovation to maintain market leadership, why “founder mode,” coined by Paul Graham, isn't the end-all-be-all of creating the best product or solution, and how he has scaled and innovated multiple U-Haul programs to drive transformation and success as a leader.

So here it is, our conversation with David Lopresti.

Links

https://www.linkedin.com/in/david-lopresti-475224179
https://blog.logrocket.com/product-management/leader-spotlight-david-lopresti/
https://myuhaulstory.com/tag/david-lopresti/
https://paulgraham.com/foundermode.html

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

]]> Build a company, not a T-Rex | Rich DiTieri, Sr. Dir., EF (Startup Institute, Pintley, Stack Education) http://launchpod.logrocket.com/build-company-not-t-rex-rich-ditieri 7b1dd899-49d2-4594-9e1b-6fe243a2e695 Tue, 24 Sep 2024 08:00:00 -0400 LogRocket full 1 LogRocket Today, our guest is Rich DiTieri, Senior Director of Digital Product at Education First. Rich has a broad-spanning career from working in tech, founding startups, and managing product. He founded the company Pintley, one of the fastest-growing craft beer communities that was hailed by the New York Times as “the Pandora of Beer.” He continued on to become CEO of the Startup Institute, a professional training and coaching program in Boston, and co-founded Stack Education, a marketplace that promotes more efficient, productive, and speedy clinical trials. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Rich about the importance of fostering a passionate work culture with the concept of “go slow to go fast”; what he learned founding a successful craft beer startup to address a key market need; and why aligning mission, roles, and teams is critical for career success. 41:33 no Today, our guest is Rich DiTieri, Senior Director of Digital Product at Education First. Rich has a broad-spanning career from working in tech, founding startups, and managing product. He founded the company Pintley, one of the fastest-growing craft beer communities that was hailed by the New York Times as “the Pandora of Beer.” He continued on to become CEO of the Startup Institute, a professional training and coaching program in Boston, and co-founded Stack Education, a marketplace that promotes more efficient, productive, and speedy clinical trials. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Rich about the importance of fostering a passionate work culture with the concept of “go slow to go fast”; what he learned founding a successful craft beer startup to address a key market need; and why aligning mission, roles, and teams is critical for career success. Links https://www.linkedin.com/in/richditieri/ Follow LogRocket on TikTok! Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Rich DiTieri. product management, digital experience, digital product experience, digital product, education first, rich ditieri education first, rich ditieri pintly, pintly app, pintly, startup institute, rich ditieri startup institute, stack education, stack education rich ditieri, Today, our guest is Rich DiTieri, Senior Director of Digital Product at Education First.

Rich has a broad-spanning career from working in tech, founding startups, and managing product. He founded the company Pintley, one of the fastest-growing craft beer communities that was hailed by the New York Times as “the Pandora of Beer.” He continued on to become CEO of the Startup Institute, a professional training and coaching program in Boston, and co-founded Stack Education, a marketplace that promotes more efficient, productive, and speedy clinical trials.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Rich about the importance of fostering a passionate work culture with the concept of “go slow to go fast”; what he learned founding a successful craft beer startup to address a key market need; and why aligning mission, roles, and teams is critical for career success.

Links

https://www.linkedin.com/in/richditieri/

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Rich DiTieri.

]]> Today, our guest is Rich DiTieri, Senior Director of Digital Product at Education First.

Rich has a broad-spanning career from working in tech, founding startups, and managing product. He founded the company Pintley, one of the fastest-growing craft beer communities that was hailed by the New York Times as “the Pandora of Beer.” He continued on to become CEO of the Startup Institute, a professional training and coaching program in Boston, and co-founded Stack Education, a marketplace that promotes more efficient, productive, and speedy clinical trials.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Rich about the importance of fostering a passionate work culture with the concept of “go slow to go fast”; what he learned founding a successful craft beer startup to address a key market need; and why aligning mission, roles, and teams is critical for career success.

Links

https://www.linkedin.com/in/richditieri/

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Rich DiTieri.

]]> Transforming and modernizing brands with Scott Lux, EVP http://launchpod.logrocket.com/transforming-modernizing-brands-scott-lux df28b194-6120-4793-888d-d49015f5c873 Tue, 17 Sep 2024 08:00:00 -0400 LogRocket full 1 LogRocket Today, our guest is Scott Lux, Vice President of Global E-commerce and Technology at Esprit, a retail apparel and fashion company. Scott started his career in financial consulting at Fidelity before transitioning to program and product management at Infospace. From there, Scott moved into product management roles at companies like Chase, VML COMMERCE, L’Oreal, and American Express. Prior to joining Esprit, he led digital marketing and e-commerce initiatives at Diesel, John Varvatos Enterprises, Intermix, VIDEOSHOPS, and Eberjey. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Scott about the evolution of e-commerce and how it has effected commerce as a whole; how SaaS has both improved e-commerce but has brought with it complexities like site performance and tackling a new user experience; and how to build a cohesive brand in a competitive landscape, underlining the importance of adapting to new customer touchpoints. 38:52 no Today, our guest is Scott Lux, Vice President of Global E-commerce and Technology at Esprit, a retail apparel and fashion company. Scott started his career in financial consulting at Fidelity before transitioning to program and product management at Infospace. From there, Scott moved into product management roles at companies like Chase, VML COMMERCE, L’Oreal, and American Express. Prior to joining Esprit, he led digital marketing and e-commerce initiatives at Diesel, John Varvatos Enterprises, Intermix, VIDEOSHOPS, and Eberjey. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Scott about the evolution of e-commerce and how it has effected commerce as a whole; how SaaS has both improved e-commerce but has brought with it complexities like site performance and tackling a new user experience; and how to build a cohesive brand in a competitive landscape, underlining the importance of adapting to new customer touchpoints. Links https://www.linkedin.com/in/scottlux/ https://blog.logrocket.com/product-management/leader-spotlight-scott-lux/ Follow LogRocket on TikTok! Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Scott Lux. product management, digital experience, digital product experience, e-commerce, e-commerce product management, branding, brand transformation, brand modernization Today, our guest is Scott Lux, Vice President of Global E-commerce and Technology at Esprit, a retail apparel and fashion company.

Scott started his career in financial consulting at Fidelity before transitioning to program and product management at Infospace. From there, Scott moved into product management roles at companies like Chase, VML COMMERCE, L’Oreal, and American Express. Prior to joining Esprit, he led digital marketing and e-commerce initiatives at Diesel, John Varvatos Enterprises, Intermix, VIDEOSHOPS, and Eberjey.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Scott about the evolution of e-commerce and how it has effected commerce as a whole; how SaaS has both improved e-commerce but has brought with it complexities like site performance and tackling a new user experience; and how to build a cohesive brand in a competitive landscape, underlining the importance of adapting to new customer touchpoints.

Links

https://www.linkedin.com/in/scottlux/
https://blog.logrocket.com/product-management/leader-spotlight-scott-lux/

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Scott Lux.

]]> Today, our guest is Scott Lux, Vice President of Global E-commerce and Technology at Esprit, a retail apparel and fashion company.

Scott started his career in financial consulting at Fidelity before transitioning to program and product management at Infospace. From there, Scott moved into product management roles at companies like Chase, VML COMMERCE, L’Oreal, and American Express. Prior to joining Esprit, he led digital marketing and e-commerce initiatives at Diesel, John Varvatos Enterprises, Intermix, VIDEOSHOPS, and Eberjey.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Scott about the evolution of e-commerce and how it has effected commerce as a whole; how SaaS has both improved e-commerce but has brought with it complexities like site performance and tackling a new user experience; and how to build a cohesive brand in a competitive landscape, underlining the importance of adapting to new customer touchpoints.

Links

https://www.linkedin.com/in/scottlux/
https://blog.logrocket.com/product-management/leader-spotlight-scott-lux/

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Scott Lux.

]]> Less gas, more brakes, ship fast with Ben Newell, Product Executive http://launchpod.logrocket.com/less-gas-more-brakes-ship-fast-ben-newell a79b787c-ebeb-48ed-b9d9-ee78a5a7296d Tue, 10 Sep 2024 08:00:00 -0400 LogRocket full 1 LogRocket Today, our guest is Ben Newell, A product executive who has launched products into B2B and B2C environments for the last 25 years. Ben spent the first 17 years of his career at Sabre, where he started as a software developer and later owned product portfolio strategy. He transitioned to VP product to launch LTK, before moving onto Stitch Fix. His latest role was VP Product at Miovision, a traffic management platform for cities. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Ben about the importance of psychological safety on product teams, how belief in success creates stronger teams, and how a foundation of solid product management principles is essential before graduating to more complex tactics. 42:07 no Today, our guest is Ben Newell, A product executive who has launched products into B2B and B2C environments for the last 25 years. Ben spent the first 17 years of his career at Sabre, where he started as a software developer and later owned product portfolio strategy. He transitioned to VP product to launch LTK, before moving onto Stitch Fix. His latest role was VP Product at Miovision, a traffic management platform for cities. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Ben about the importance of psychological safety on product teams, how belief in success creates stronger teams, and how a foundation of solid product management principles is essential before graduating to more complex tactics. Links https://www.linkedin.com/in/bennewelldallas/ https://blog.logrocket.com/product-management/leader-spotlight-ben-newell/ Follow LogRocket on TikTok! Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Ben Newell. product management, digital experience, digital product experience, product management 101, product management 201, product management 301 Today, our guest is Ben Newell, A product executive who has launched products into B2B and B2C environments for the last 25 years.

Ben spent the first 17 years of his career at Sabre, where he started as a software developer and later owned product portfolio strategy. He transitioned to VP product to launch LTK, before moving onto Stitch Fix. His latest role was VP Product at Miovision, a traffic management platform for cities.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Ben about the importance of psychological safety on product teams, how belief in success creates stronger teams, and how a foundation of solid product management principles is essential before graduating to more complex tactics.

Links

https://www.linkedin.com/in/bennewelldallas/
https://blog.logrocket.com/product-management/leader-spotlight-ben-newell/

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Ben Newell.

]]> Today, our guest is Ben Newell, A product executive who has launched products into B2B and B2C environments for the last 25 years.

Ben spent the first 17 years of his career at Sabre, where he started as a software developer and later owned product portfolio strategy. He transitioned to VP product to launch LTK, before moving onto Stitch Fix. His latest role was VP Product at Miovision, a traffic management platform for cities.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Ben about the importance of psychological safety on product teams, how belief in success creates stronger teams, and how a foundation of solid product management principles is essential before graduating to more complex tactics.

Links

https://www.linkedin.com/in/bennewelldallas/
https://blog.logrocket.com/product-management/leader-spotlight-ben-newell/

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Ben Newell.

]]> The end of MVPs and prioritizing accountability with Jason Penkethman, CPO (Repeat) http://launchpod.logrocket.com/end-mvps-prioritizing-accountability-jason-penkethman-cpo-repeat 538b8439-ad2a-4c58-81d0-0dccf5e3bba7 Tue, 03 Sep 2024 08:00:00 -0400 LogRocket full 1 LogRocket Today, our guest is Jason Penkethman, Chief Product Officer at Simpro Group, business software for trade professionals. Prior to working at Simpro group, Jason worked in product management, engineering, and leadership roles through a range of industries, including mobile devices, data services, SaaS, and automotive IoT. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Jason about emphasizing the importance of a go-to-market perspective, customer interaction, the importance of accountability, and leadership challenges like team alignment and data-driven decisions. 42:08 no On today's repeat episode, our guest is Jason Penkethman, Chief Product Officer at Simpro Group, business software for trade professionals. Prior to working at Simpro group, Jason worked in product management, engineering, and leadership roles through a range of industries, including mobile devices, data services, SaaS, and automotive IoT. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Jason about emphasizing the importance of a go-to-market perspective, customer interaction, the importance of accountability, and leadership challenges like team alignment and data-driven decisions. Links https://blog.logrocket.com/product-management/leader-spotlight-jason-penkethman/ https://www.linkedin.com/in/jpenkethman/ Follow LogRocket on TikTok! Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Jason Penkethman. product management, product scaling, digital experience, digital product experience, mvps, On today's repeat episode, our guest is Jason Penkethman, Chief Product Officer at Simpro Group, business software for trade professionals.

Prior to working at Simpro group, Jason worked in product management, engineering, and leadership roles through a range of industries, including mobile devices, data services, SaaS, and automotive IoT.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Jason about emphasizing the importance of a go-to-market perspective, customer interaction, the importance of accountability, and leadership challenges like team alignment and data-driven decisions.

Links

https://blog.logrocket.com/product-management/leader-spotlight-jason-penkethman/
https://www.linkedin.com/in/jpenkethman/

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Jason Penkethman.

]]> On today's repeat episode, our guest is Jason Penkethman, Chief Product Officer at Simpro Group, business software for trade professionals.

Prior to working at Simpro group, Jason worked in product management, engineering, and leadership roles through a range of industries, including mobile devices, data services, SaaS, and automotive IoT.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Jason about emphasizing the importance of a go-to-market perspective, customer interaction, the importance of accountability, and leadership challenges like team alignment and data-driven decisions.

Links

https://blog.logrocket.com/product-management/leader-spotlight-jason-penkethman/
https://www.linkedin.com/in/jpenkethman/

Follow LogRocket on TikTok!

Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Jason Penkethman.

]]> Run product like sales runs sales with Justin Anovick http://launchpod.logrocket.com/run-product-sales-runs-sales-justin-anovick 8317286f-4ff7-4bd2-9773-7e9c50d074b8 Tue, 20 Aug 2024 08:00:00 -0400 LogRocket full 1 LogRocket Today, our guest is Justin Anovick, experienced product leader who has served in senior product roles at Episerver, Optimizely, Syndigo, and many more. On today’s episode, Justin talks to LogRocket’s VP of Marketing, Jeff Wharton, about the importance of bridging the gaps between sales and product teams; adopting data-driven methodologies to optimize product development; and why constant communication is imperative to aligning with sales. So, here it is, our conversation with Justin Anovick. 39:31 no Today, our guest is Justin Anovick, experienced product leader who has served in senior product roles at Episerver, Optimizely, Syndigo, and many more. On today’s episode, Justin talks to LogRocket’s VP of Marketing, Jeff Wharton, about the importance of bridging the gaps between sales and product teams; adopting data-driven methodologies to optimize product development; and why constant communication is imperative to aligning with sales. So, here it is, our conversation with Justin Anovick. Links and references https://www.linkedin.com/in/justin-anovick-a837053/ Product Operations: How successful companies build better products at scale by Melissa Perri Chapters 00:00 Intro 00:13 The story behind the suits 02:17 Diving into product operations 10:34 Running Product like Sales 16:48 The future of AI in product management 20:55 The importance of hypothesis testing 21:33 Balancing experience and data 22:00 Complexities of experimentation 25:47 Transitioning from sales to product 28:55 Prioritization in product management 32:13 Navigating sales and product tensions 36:10 Lessons from pre-sales challenges 40:22 Outro What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Justin Anovick. product management, digital experience, digital product experience, sales experience Today, our guest is Justin Anovick, experienced product leader who has served in senior product roles at Episerver, Optimizely, Syndigo, and many more.

On today’s episode, Justin talks to LogRocket’s VP of Marketing, Jeff Wharton, about the importance of bridging the gaps between sales and product teams; adopting data-driven methodologies to optimize product development; and why constant communication is imperative to aligning with sales.

So, here it is, our conversation with Justin Anovick.

Links and references

https://www.linkedin.com/in/justin-anovick-a837053/
Product Operations: How successful companies build better products at scale by Melissa Perri

Chapters

00:00 Intro
00:13 The story behind the suits
02:17 Diving into product operations
10:34 Running Product like Sales
16:48 The future of AI in product management
20:55 The importance of hypothesis testing
21:33 Balancing experience and data
22:00 Complexities of experimentation
25:47 Transitioning from sales to product
28:55 Prioritization in product management
32:13 Navigating sales and product tensions
36:10 Lessons from pre-sales challenges
40:22 Outro

What does LogRocket do?

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Justin Anovick.

]]> Today, our guest is Justin Anovick, experienced product leader who has served in senior product roles at Episerver, Optimizely, Syndigo, and many more.

On today’s episode, Justin talks to LogRocket’s VP of Marketing, Jeff Wharton, about the importance of bridging the gaps between sales and product teams; adopting data-driven methodologies to optimize product development; and why constant communication is imperative to aligning with sales.

So, here it is, our conversation with Justin Anovick.

Links and references

https://www.linkedin.com/in/justin-anovick-a837053/
Product Operations: How successful companies build better products at scale by Melissa Perri

Chapters

00:00 Intro
00:13 The story behind the suits
02:17 Diving into product operations
10:34 Running Product like Sales
16:48 The future of AI in product management
20:55 The importance of hypothesis testing
21:33 Balancing experience and data
22:00 Complexities of experimentation
25:47 Transitioning from sales to product
28:55 Prioritization in product management
32:13 Navigating sales and product tensions
36:10 Lessons from pre-sales challenges
40:22 Outro

What does LogRocket do?

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Justin Anovick.

]]> Perfect is not the answer with Shira Gershoni http://launchpod.logrocket.com/perfect-not-answer-shira-gershoni 0cb6bdfc-8220-4d74-b775-9c98e6cd0396 Tue, 13 Aug 2024 08:00:00 -0400 LogRocket full 1 LogRocket Today, our guest is Shira Gershoni, seasoned product management executive, with 15 years of experience in eCommerce and SaaS product development across North America and Europe. Shira started her career in web development and later transitioned to technical product management while at Eternity-IT, followed by leadership positions at NeoGames, Soluto, and Asurion. On today’s episode, Jennifer talks to LogRocket’s CEO and Head of Product, Matt Arbesfeld, about the significance of focusing on creating omnichannel experiences, why using AI enhances user experiences and making data-driven decisions, and how a culture of iteration in product is more impactful than aiming for perfection. 26:46 no Today, our guest is Shira Gershoni, seasoned product management executive, with 15 years of experience in eCommerce and SaaS product development across North America and Europe. Shira started her career in web development and later transitioned to technical product management while at Eternity-IT, followed by leadership positions at NeoGames, Soluto, and Asurion. On today’s episode, Jennifer talks to LogRocket’s CEO and Head of Product, Matt Arbesfeld, about the significance of focusing on creating omnichannel experiences, why using AI enhances user experiences and making data-driven decisions, and how a culture of iteration in product is more impactful than aiming for perfection. Links https://www.linkedin.com/in/shira-gershoni-vp-product/ https://blog.logrocket.com/product-management/leader-spotlight-shira-gershoni/ Chapters 00:00 Intro 00:05 Omnichannel in practice 01:51 Understanding personas 02:56 Challenges in omnichannel transition 04:22 Managing digital and physical products 06:24 The role of product managers 13:00 Kickoff meetings and iteration 22:04 Leveraging AI in product management 26:27 Outro What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Shira Gershoni. product management, digital experience, digital product experience, vp of product, omnichannel, Today, our guest is Shira Gershoni, seasoned product management executive, with 15 years of experience in eCommerce and SaaS product development across North America and Europe. Shira started her career in web development and later transitioned to technical product management while at Eternity-IT, followed by leadership positions at NeoGames, Soluto, and Asurion.

On today’s episode, Jennifer talks to LogRocket’s CEO and Head of Product, Matt Arbesfeld, about the significance of focusing on creating omnichannel experiences, why using AI enhances user experiences and making data-driven decisions, and how a culture of iteration in product is more impactful than aiming for perfection.

Links

https://www.linkedin.com/in/shira-gershoni-vp-product/
https://blog.logrocket.com/product-management/leader-spotlight-shira-gershoni/

Chapters

00:00 Intro
00:05 Omnichannel in practice
01:51 Understanding personas
02:56 Challenges in omnichannel transition
04:22 Managing digital and physical products
06:24 The role of product managers
13:00 Kickoff meetings and iteration
22:04 Leveraging AI in product management
26:27 Outro

What does LogRocket do?

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Shira Gershoni.

]]> Today, our guest is Shira Gershoni, seasoned product management executive, with 15 years of experience in eCommerce and SaaS product development across North America and Europe. Shira started her career in web development and later transitioned to technical product management while at Eternity-IT, followed by leadership positions at NeoGames, Soluto, and Asurion.

On today’s episode, Jennifer talks to LogRocket’s CEO and Head of Product, Matt Arbesfeld, about the significance of focusing on creating omnichannel experiences, why using AI enhances user experiences and making data-driven decisions, and how a culture of iteration in product is more impactful than aiming for perfection.

Links

https://www.linkedin.com/in/shira-gershoni-vp-product/
https://blog.logrocket.com/product-management/leader-spotlight-shira-gershoni/

Chapters

00:00 Intro
00:05 Omnichannel in practice
01:51 Understanding personas
02:56 Challenges in omnichannel transition
04:22 Managing digital and physical products
06:24 The role of product managers
13:00 Kickoff meetings and iteration
22:04 Leveraging AI in product management
26:27 Outro

What does LogRocket do?

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Shira Gershoni.

]]> The success of fractional leadership with Jennifer Moore http://launchpod.logrocket.com/success-fractional-leadership-jennifer-moore a7a76ab9-6002-4773-a15e-111358bd957f Tue, 06 Aug 2024 08:00:00 -0400 LogRocket full 1 LogRocket Today, our guest is Jennifer Moore, a seasoned product executive who has built and launched customer-centric, data-inspired solutions for over 20 years within B2B SaaS and financial services. She currently currently runs a comprehensive consulting services firm, Strategies that Spark, and serves as the Chief Product & Growth Officer for her clients. Jennifer began her career as a technical writer at a Series A startup, Oakley Networks. She then transitioned to project management at Wells Fargo and Zions Bancorporation before moving into product management and the B2B SaaS industry. Most recently, she led product and design teams at companies such as Workfront (acquired by Adobe), Pluralsight, and various startups. On today’s episode, Jennifer talks to LogRocket’s CEO and Head of Product, Matt Arbesfeld, about what she learned about product moving between different industries like finance and SaaS; the significance of domain expertise; focusing on team dynamics and incremental process improvements; and how she uses consulting to help companies grow their product initiatives. 25:49 no Today, our guest is Jennifer Moore, a seasoned product executive who has built and launched customer-centric, data-inspired solutions for over 20 years within B2B SaaS and financial services. She currently currently runs a comprehensive consulting services firm, Strategies that Spark, and serves as the Chief Product & Growth Officer for her clients. Jennifer began her career as a technical writer at a Series A startup, Oakley Networks. She then transitioned to project management at Wells Fargo and Zions Bancorporation before moving into product management and the B2B SaaS industry. Most recently, she led product and design teams at companies such as Workfront (acquired by Adobe), Pluralsight, and various startups. On today’s episode, Jennifer talks to LogRocket’s CEO and Head of Product, Matt Arbesfeld, about what she learned about product moving between different industries like finance and SaaS; the significance of domain expertise; focusing on team dynamics and incremental process improvements; and how she uses consulting to help companies grow their product initiatives. Links https://www.linkedin.com/in/carolynemoran/ https://www.linkedin.com/in/jennifer-r-moore/ https://calendly.com/jennifer-r-moore https://productplusbyjennifer.substack.com/ https://blog.logrocket.com/product-management/leader-spotlight-jennifer-moore/ Chapters 00:00 Intro 00:09 Journey from technical writing to product management 02:27 Transition to financial services and first exit 03:48 Challenges and innovations in financial services 05:50 Shift to software as a service (SaaS) 09:38 Consulting and fractional leadership 20:12 Impact of AI on product management 25:41 Outro What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Jennifer Moore. product management, digital experience, digital product experience, chief product officer, CPO, fractional leadership, interim leadership, product management career, pm career Today, our guest is Jennifer Moore, a seasoned product executive who has built and launched customer-centric, data-inspired solutions for over 20 years within B2B SaaS and financial services. She currently currently runs a comprehensive consulting services firm, Strategies that Spark, and serves as the Chief Product & Growth Officer for her clients.

Jennifer began her career as a technical writer at a Series A startup, Oakley Networks. She then transitioned to project management at Wells Fargo and Zions Bancorporation before moving into product management and the B2B SaaS industry. Most recently, she led product and design teams at companies such as Workfront (acquired by Adobe), Pluralsight, and various startups.

On today’s episode, Jennifer talks to LogRocket’s CEO and Head of Product, Matt Arbesfeld, about what she learned about product moving between different industries like finance and SaaS; the significance of domain expertise; focusing on team dynamics and incremental process improvements; and how she uses consulting to help companies grow their product initiatives.

Links

https://www.linkedin.com/in/carolynemoran/
https://www.linkedin.com/in/jennifer-r-moore/
https://calendly.com/jennifer-r-moore
https://productplusbyjennifer.substack.com/
https://blog.logrocket.com/product-management/leader-spotlight-jennifer-moore/

Chapters

00:00 Intro
00:09 Journey from technical writing to product management
02:27 Transition to financial services and first exit
03:48 Challenges and innovations in financial services
05:50 Shift to software as a service (SaaS)
09:38 Consulting and fractional leadership
20:12 Impact of AI on product management
25:41 Outro

What does LogRocket do?

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Jennifer Moore.

]]> Today, our guest is Jennifer Moore, a seasoned product executive who has built and launched customer-centric, data-inspired solutions for over 20 years within B2B SaaS and financial services. She currently currently runs a comprehensive consulting services firm, Strategies that Spark, and serves as the Chief Product & Growth Officer for her clients.

Jennifer began her career as a technical writer at a Series A startup, Oakley Networks. She then transitioned to project management at Wells Fargo and Zions Bancorporation before moving into product management and the B2B SaaS industry. Most recently, she led product and design teams at companies such as Workfront (acquired by Adobe), Pluralsight, and various startups.

On today’s episode, Jennifer talks to LogRocket’s CEO and Head of Product, Matt Arbesfeld, about what she learned about product moving between different industries like finance and SaaS; the significance of domain expertise; focusing on team dynamics and incremental process improvements; and how she uses consulting to help companies grow their product initiatives.

Links

https://www.linkedin.com/in/carolynemoran/
https://www.linkedin.com/in/jennifer-r-moore/
https://calendly.com/jennifer-r-moore
https://productplusbyjennifer.substack.com/
https://blog.logrocket.com/product-management/leader-spotlight-jennifer-moore/

Chapters

00:00 Intro
00:09 Journey from technical writing to product management
02:27 Transition to financial services and first exit
03:48 Challenges and innovations in financial services
05:50 Shift to software as a service (SaaS)
09:38 Consulting and fractional leadership
20:12 Impact of AI on product management
25:41 Outro

What does LogRocket do?

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Jennifer Moore.

]]> Paper to pixels: navigating product regulation and UX with Carolyne Moran, VP http://launchpod.logrocket.com/paper-pixels-navigating-product-regulation-ux-carolyne-moran 32f97fed-34c0-4fae-bd3e-5c91d153280e Tue, 30 Jul 2024 08:00:00 -0400 LogRocket full 1 LogRocket Today, our guest is Carolyne Moran, VP of Product Management and UX at OneSpan, a digital identity and anti-fraud solutions company. Carolyne began her career in logistics and product management at Airborne Entertainment, where she managed direct-to-consumer mobile promotions. Carolyne then transitioned to managing mobile apps and UX at Yellow Pages/Pages Jaunes – Canada, a digital media and marketing company. She later joined eSignLive by VASCO, which was acquired by OneSpan in 2015. On today’s episode, Carolyne talks to LogRocket’s CEO and Head of Product, Matt Arbesfeld, about the importance of collaborating across product and UX teams; why being customer-obsessed and incorporating customer feedback is crucial; and the challenges of developing product in a highly regulated industry. 20:11 no Today, our guest is Carolyne Moran, VP of Product Management and UX at OneSpan, a digital identity and anti-fraud solutions company. Carolyne began her career in logistics and product management at Airborne Entertainment, where she managed direct-to-consumer mobile promotions. Carolyne then transitioned to managing mobile apps and UX at Yellow Pages/Pages Jaunes – Canada, a digital media and marketing company. She later joined eSignLive by VASCO, which was acquired by OneSpan in 2015. On today’s episode, Carolyne talks to LogRocket’s CEO and Head of Product, Matt Arbesfeld, about the importance of collaborating across product and UX teams; why being customer-obsessed and incorporating customer feedback is crucial; and the challenges of developing product in a highly regulated industry. Links https://www.linkedin.com/in/carolynemoran/ What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Carolyne Moran. product management, digital experience, digital product experience, ux, user experience, regulated industries, regulation, customer feedback, digital experience Today, our guest is Carolyne Moran, VP of Product Management and UX at OneSpan, a digital identity and anti-fraud solutions company.

Carolyne began her career in logistics and product management at Airborne Entertainment, where she managed direct-to-consumer mobile promotions. Carolyne then transitioned to managing mobile apps and UX at Yellow Pages/Pages Jaunes – Canada, a digital media and marketing company. She later joined eSignLive by VASCO, which was acquired by OneSpan in 2015.

On today’s episode, Carolyne talks to LogRocket’s CEO and Head of Product, Matt Arbesfeld, about the importance of collaborating across product and UX teams; why being customer-obsessed and incorporating customer feedback is crucial; and the challenges of developing product in a highly regulated industry.

Links

https://www.linkedin.com/in/carolynemoran/

What does LogRocket do?

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Carolyne Moran.

]]> Today, our guest is Carolyne Moran, VP of Product Management and UX at OneSpan, a digital identity and anti-fraud solutions company.

Carolyne began her career in logistics and product management at Airborne Entertainment, where she managed direct-to-consumer mobile promotions. Carolyne then transitioned to managing mobile apps and UX at Yellow Pages/Pages Jaunes – Canada, a digital media and marketing company. She later joined eSignLive by VASCO, which was acquired by OneSpan in 2015.

On today’s episode, Carolyne talks to LogRocket’s CEO and Head of Product, Matt Arbesfeld, about the importance of collaborating across product and UX teams; why being customer-obsessed and incorporating customer feedback is crucial; and the challenges of developing product in a highly regulated industry.

Links

https://www.linkedin.com/in/carolynemoran/

What does LogRocket do?

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Carolyne Moran.

]]> Building iconic customer experiences with Susan Stavitzski, Principal PM http://launchpod.logrocket.com/building-iconic-customer-experiences-susan-stavitzski 72aaf4d7-5b63-49ff-8cd5-d3475e248bc0 Tue, 23 Jul 2024 08:00:00 -0400 LogRocket full 1 LogRocket Today, our guest is Susan Stavitzski, Principal Product Manager at CarMax, and was previously the director of product at Hatch, a small software startup. Susan's career didn't follow a straight trajectory in product management, however — she originally started in marketing, where she developed an obsession with talking to customers. On today's episode, Susan talks to LogRocket's VP of Marketing, Jeff Wharton, about the importance of creating an iconic customer experience, both online and in-store; engaging in continuous customer feedback and field research, including practical examples and strategies her team employs, such as self-service appraisal models and rapid prototyping; and the significance of product marketing. 36:55 no Today, our guest is Susan Stavitzski, Principal Product Manager at CarMax, and was previously the director of product at Hatch, a small software startup. Susan's career didn't follow a straight trajectory in product management, however — she originally started in marketing, where she developed an obsession with talking to customers. On today's episode, Susan talks to LogRocket's VP of Marketing, Jeff Wharton, about the importance of creating an iconic customer experience, both online and in-store; engaging in continuous customer feedback and field research, including practical examples and strategies her team employs, such as self-service appraisal models and rapid prototyping; and the significance of product marketing. Links https://linkedin.com/in/susan-stavitzski/ https://medium.com/@susan_ski https://blog.logrocket.com/product-management/leader-spotlight-susan-stavitzski/ What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Susan Stavitzski. product management, digital experience, digital product experience, principal PM, carmax, customer experience, product marketing Today, our guest is Susan Stavitzski, Principal Product Manager at CarMax, and was previously the director of product at Hatch, a small software startup.

Susan's career didn't follow a straight trajectory in product management, however — she originally started in marketing, where she developed an obsession with talking to customers.

On today's episode, Susan talks to LogRocket's VP of Marketing, Jeff Wharton, about the importance of creating an iconic customer experience, both online and in-store; engaging in continuous customer feedback and field research, including practical examples and strategies her team employs, such as self-service appraisal models and rapid prototyping; and the significance of product marketing.

Links

https://linkedin.com/in/susan-stavitzski/
https://medium.com/@susan_ski
https://blog.logrocket.com/product-management/leader-spotlight-susan-stavitzski/

What does LogRocket do?

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Susan Stavitzski.

]]> Today, our guest is Susan Stavitzski, Principal Product Manager at CarMax, and was previously the director of product at Hatch, a small software startup.

Susan's career didn't follow a straight trajectory in product management, however — she originally started in marketing, where she developed an obsession with talking to customers.

On today's episode, Susan talks to LogRocket's VP of Marketing, Jeff Wharton, about the importance of creating an iconic customer experience, both online and in-store; engaging in continuous customer feedback and field research, including practical examples and strategies her team employs, such as self-service appraisal models and rapid prototyping; and the significance of product marketing.

Links

https://linkedin.com/in/susan-stavitzski/
https://medium.com/@susan_ski
https://blog.logrocket.com/product-management/leader-spotlight-susan-stavitzski/

What does LogRocket do?

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Susan Stavitzski.

]]> Driving B2B SaaS innovation with Josh Schoonmaker, Global VP http://launchpod.logrocket.com/driving-b2b-saas-innovation-josh-schoonmaker-optimizely 2e93f9e6-9f42-4f79-8d6e-1b9759e578dc Tue, 16 Jul 2024 08:00:00 -0400 LogRocket full 1 LogRocket Today, our guest is Josh Schoonmaker, Global Vice President, Product Management, Commerce at Optimizely. Josh started his career at HP, where he worked for just over a decade, and then transitioned to working at eBay as a program manager. He served in product leadership roles at Tozny and Consolidated Supply Co. before joining Optimizely in 2020. On today’s episode, Josh discusses Optimizely’s recent achievements, including their recognition by leading analysts and their $400 million ARR milestone; the importance of composability in their products; the integration of B2B sales experience into product excellence; and the significance of a holistic customer experience. 41:13 no Today, our guest is Josh Schoonmaker, Global Vice President, Product Management, Commerce at Optimizely. Josh started his career at HP, where he worked for just over a decade, and then transitioned to working at eBay as a program manager. He served in product leadership roles at Tozny and Consolidated Supply Co. before joining Optimizely in 2020. On today’s episode, Josh discusses Optimizely’s recent achievements, including their recognition by leading analysts and their $400 million ARR milestone; the importance of composability in their products; the integration of B2B sales experience into product excellence; and the significance of a holistic customer experience. Links https://www.linkedin.com/in/joshschoonmaker/ Leader Spotlight: The balance between assertive and kind leadership, with Josh Schoonmaker (https://blog.logrocket.com/product-management/leader-spotlight-josh-schoonmaker/) What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Josh Schoonmaker. product management, digital experience, digital product experience, head of product, optimizely, commerce, product manager, gartner, composability, b2b, b2b sales Today, our guest is Josh Schoonmaker, Global Vice President, Product Management, Commerce at Optimizely. Josh started his career at HP, where he worked for just over a decade, and then transitioned to working at eBay as a program manager. He served in product leadership roles at Tozny and Consolidated Supply Co. before joining Optimizely in 2020.

On today’s episode, Josh discusses Optimizely’s recent achievements, including their recognition by leading analysts and their $400 million ARR milestone; the importance of composability in their products; the integration of B2B sales experience into product excellence; and the significance of a holistic customer experience.

Links

https://www.linkedin.com/in/joshschoonmaker/
Leader Spotlight: The balance between assertive and kind leadership, with Josh Schoonmaker

What does LogRocket do?

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Josh Schoonmaker.

]]> Today, our guest is Josh Schoonmaker, Global Vice President, Product Management, Commerce at Optimizely. Josh started his career at HP, where he worked for just over a decade, and then transitioned to working at eBay as a program manager. He served in product leadership roles at Tozny and Consolidated Supply Co. before joining Optimizely in 2020.

On today’s episode, Josh discusses Optimizely’s recent achievements, including their recognition by leading analysts and their $400 million ARR milestone; the importance of composability in their products; the integration of B2B sales experience into product excellence; and the significance of a holistic customer experience.

Links

https://www.linkedin.com/in/joshschoonmaker/
Leader Spotlight: The balance between assertive and kind leadership, with Josh Schoonmaker

What does LogRocket do?

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Josh Schoonmaker.

]]> Managing product through an IPO and beyond with Charles Battle, Head of Product http://launchpod.logrocket.com/charles-battle-managing-product-ipo-beyond a446e2a1-0a55-4b4e-8ff5-7ab54f1686ed Tue, 09 Jul 2024 08:00:00 -0400 LogRocket full 1 LogRocket Today, our guest is Charles Battle, Head of Product at Ibotta, a Denver-based performance marketing platform known for its cash-back offers and digital coupons. Charles leads a 50-person product organization that oversees various disciplines, including product management, product design, product analytics, and UX research. Charles started his product management career at TouchTunes Interactive Networks and has since worked for several financial technology companies, such as American Express, LendingTree, and Guaranteed Rate. On today’s episode, Charles shares his experience with Ibotta's recent IPO and their strategic pivot from a direct-to-consumer cashback app to a performance marketing company. He discusses the impact of the IPO on the team, the importance of prioritization and focusing on problem-solving in product development, and how the company validated and executed their new strategy. 37:03 no Today, our guest is Charles Battle, Head of Product at Ibotta, a Denver-based performance marketing platform known for its cash-back offers and digital coupons. Charles leads a 50-person product organization that oversees various disciplines, including product management, product design, product analytics, and UX research. Charles started his product management career at TouchTunes Interactive Networks and has since worked for several financial technology companies, such as American Express, LendingTree, and Guaranteed Rate. On today’s episode, Charles shares his experience with Ibotta's recent IPO and their strategic pivot from a direct-to-consumer cashback app to a performance marketing company. He discusses the impact of the IPO on the team, the importance of prioritization and focusing on problem-solving in product development, and how the company validated and executed their new strategy. Links https://www.linkedin.com/in/cnbattle/ Leader Spotlight: Letting the customer decide, with Charles Battle (https://blog.logrocket.com/product-management/leader-spotlight-charles-battle/) What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Charles Battle. product management, digital experience, digital product experience, head of product, ibotta, fintech, financial tech, IPO Today, our guest is Charles Battle, Head of Product at Ibotta, a Denver-based performance marketing platform known for its cash-back offers and digital coupons.

Charles leads a 50-person product organization that oversees various disciplines, including product management, product design, product analytics, and UX research. Charles started his product management career at TouchTunes Interactive Networks and has since worked for several financial technology companies, such as American Express, LendingTree, and Guaranteed Rate.

On today’s episode, Charles shares his experience with Ibotta's recent IPO and their strategic pivot from a direct-to-consumer cashback app to a performance marketing company. He discusses the impact of the IPO on the team, the importance of prioritization and focusing on problem-solving in product development, and how the company validated and executed their new strategy.

Links

https://www.linkedin.com/in/cnbattle/
Leader Spotlight: Letting the customer decide, with Charles Battle

What does LogRocket do?

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Charles Battle.

]]> Today, our guest is Charles Battle, Head of Product at Ibotta, a Denver-based performance marketing platform known for its cash-back offers and digital coupons.

Charles leads a 50-person product organization that oversees various disciplines, including product management, product design, product analytics, and UX research. Charles started his product management career at TouchTunes Interactive Networks and has since worked for several financial technology companies, such as American Express, LendingTree, and Guaranteed Rate.

On today’s episode, Charles shares his experience with Ibotta's recent IPO and their strategic pivot from a direct-to-consumer cashback app to a performance marketing company. He discusses the impact of the IPO on the team, the importance of prioritization and focusing on problem-solving in product development, and how the company validated and executed their new strategy.

Links

https://www.linkedin.com/in/cnbattle/
Leader Spotlight: Letting the customer decide, with Charles Battle

What does LogRocket do?

LogRocket provides AI-first session replay and analytics that surfaces UX and technical issues impacting user experiences. Understand where your users are struggling by trying it free at LogRocket.com.

Special Guest: Charles Battle.

]]> Big bets, tech giants, and design North stars http://launchpod.logrocket.com/big-bets-tech-giants-design-north-stars 92d5ff44-9cac-4e52-ae44-0df670f053f2 Tue, 02 Jul 2024 08:00:00 -0400 LogRocket full 1 LogRocket While those of us in the US are taking time this week away from work, we're bringing you some of our favorite snippets from LaunchPod. On today's episode, you'll hear from Kristin Dorsett about prioritizing big bets, Steve Chazin about how working at Apple in the 90s with Steve Jobs transformed how he managed product, and Roman Gun about workback plans focused on a design North star. 24:17 no While those of us in the US are taking time this week away from work, we're bringing you some of our favorite snippets from LaunchPod. On today's episode, you'll hear from Kristin Dorsett about prioritizing big bets, Steve Chazin about how working at Apple in the 90s with Steve Jobs transformed how he managed product, and Roman Gun about workback plans focused on a design North star. Links Kristin Dorsett https://www.linkedin.com/in/kristindorsett/ Leader Spotlight: Matching talent to problems, with Kristin Dorsett (https://blog.logrocket.com/product-management/leader-spotlight-kristin-dorsett/) Steve Chazin Leader Spotlight: Helping turn Apple’s business around, with Steve Chazin (https://blog.logrocket.com/product-management/leader-spotlight-steve-chazin/) https://www.linkedin.com/in/chazin https://twitter.com/stevechazin Roman Gun https://www.linkedin.com/in/romangun/ Leader Spotlight: Right-sizing processes, with Roman Gun (https://blog.logrocket.com/product-management/leader-spotlight-roman-gun/) What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guests: Kristin Dorsett, Roman Gun, and Steve Chazin. product management, digital experience, digital product experience, chief product officer, CPO, vp of product, alarms.com, viator, zeta global, apple, steve jobs While those of us in the US are taking time this week away from work, we're bringing you some of our favorite snippets from LaunchPod.

On today's episode, you'll hear from Kristin Dorsett about prioritizing big bets, Steve Chazin about how working at Apple in the 90s with Steve Jobs transformed how he managed product, and Roman Gun about workback plans focused on a design North star.

Links

Kristin Dorsett
https://www.linkedin.com/in/kristindorsett/
Leader Spotlight: Matching talent to problems, with Kristin Dorsett

Steve Chazin
Leader Spotlight: Helping turn Apple’s business around, with Steve Chazin
https://www.linkedin.com/in/chazin
https://twitter.com/stevechazin

Roman Gun
https://www.linkedin.com/in/romangun/
Leader Spotlight: Right-sizing processes, with Roman Gun

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guests: Kristin Dorsett, Roman Gun, and Steve Chazin.

]]> While those of us in the US are taking time this week away from work, we're bringing you some of our favorite snippets from LaunchPod.

On today's episode, you'll hear from Kristin Dorsett about prioritizing big bets, Steve Chazin about how working at Apple in the 90s with Steve Jobs transformed how he managed product, and Roman Gun about workback plans focused on a design North star.

Links

Kristin Dorsett
https://www.linkedin.com/in/kristindorsett/
Leader Spotlight: Matching talent to problems, with Kristin Dorsett

Steve Chazin
Leader Spotlight: Helping turn Apple’s business around, with Steve Chazin
https://www.linkedin.com/in/chazin
https://twitter.com/stevechazin

Roman Gun
https://www.linkedin.com/in/romangun/
Leader Spotlight: Right-sizing processes, with Roman Gun

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guests: Kristin Dorsett, Roman Gun, and Steve Chazin.

]]> The zone of benefit with Oji Udezue, Principal (Part 2) http://launchpod.logrocket.com/oji-udezue-benefit-zone-pt-2 1acca2af-fcb8-4e17-a45e-51323598385c Tue, 25 Jun 2024 08:00:00 -0400 LogRocket full 1 LogRocket Today, we continue our conversation with Oji Udezue, Principal at ProductMind, product expert, author, and an innovation-focused, multi-disciplined business leader. Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian. On today’s part two of Oji’s two-part episode, we talk about his experience working on Twitter's creator initiatives, the concept of 'forest time,' a practice of stepping back to gain strategic perspective, and Oji's insights on product-led growth (PLG), emphasizing the importance of solving customer problems and adaptive business strategies. 25:21 no Today, we continue our conversation with Oji Udezue, Principal at ProductMind, product expert, author, and an innovation-focused, multi-disciplined business leader. Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian. On today’s part two of Oji’s two-part episode, we talk about his experience working on Twitter's creator initiatives, the concept of 'forest time,' a practice of stepping back to gain strategic perspective, and Oji's insights on product-led growth (PLG), emphasizing the importance of solving customer problems and adaptive business strategies. So here it is, the second part of our conversation with Oji Udezue. Links Pre-order link for Oji’s book, “Building Rocket Ships” (https://shop.damngravity.com/products/building-rocketships-udezue) Writing: https://ojiudezue.substack.com/ Consulting: https://productmind.co Twitter: https://x.com/ojiudezue LinkedIn: https://linkedin/in/ojiudezue What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Oji Udezue. product management, digital experience, digital product experience, chief product officer, CPO, productmind, twitter, atlassian, calendly, zone of benefit, frameworks, zone of benefit framework Today, we continue our conversation with Oji Udezue, Principal at ProductMind, product expert, author, and an innovation-focused, multi-disciplined business leader.

Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian.

On today’s part two of Oji’s two-part episode, we talk about his experience working on Twitter's creator initiatives, the concept of 'forest time,' a practice of stepping back to gain strategic perspective, and Oji's insights on product-led growth (PLG), emphasizing the importance of solving customer problems and adaptive business strategies.

So here it is, the second part of our conversation with Oji Udezue.

Links

Pre-order link for Oji’s book, “Building Rocket Ships”
Writing: https://ojiudezue.substack.com/
Consulting: https://productmind.co
Twitter: https://x.com/ojiudezue
LinkedIn: https://linkedin/in/ojiudezue

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Oji Udezue.

]]> Today, we continue our conversation with Oji Udezue, Principal at ProductMind, product expert, author, and an innovation-focused, multi-disciplined business leader.

Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian.

On today’s part two of Oji’s two-part episode, we talk about his experience working on Twitter's creator initiatives, the concept of 'forest time,' a practice of stepping back to gain strategic perspective, and Oji's insights on product-led growth (PLG), emphasizing the importance of solving customer problems and adaptive business strategies.

So here it is, the second part of our conversation with Oji Udezue.

Links

Pre-order link for Oji’s book, “Building Rocket Ships”
Writing: https://ojiudezue.substack.com/
Consulting: https://productmind.co
Twitter: https://x.com/ojiudezue
LinkedIn: https://linkedin/in/ojiudezue

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Oji Udezue.

]]> The zone of benefit with Oji Udezue, Principal (Part 1) http://launchpod.logrocket.com/oji-udezue-benefit-zone-pt-1 ca7eb290-1a4b-40da-8582-7efcb48fe657 Tue, 18 Jun 2024 08:00:00 -0400 LogRocket full 1 LogRocket Today, our guest is Oji Udezue, AI product expert, author, and an innovation-focused, multi-disciplined business leader. Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian. On today's part one of a two-part episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Oji about his upcoming book, 'Building Rocket Ships;' the complexity of product management due to its multi-disciplinary nature requiring skills in engineering, design, psychology, and economics; and the 'Zone of Benefit' concept, which helps assess market disruptiveness and emphasizes the need for a high value to price ratio to drive change in customers. 30:38 no Today, our guest is Oji Udezue, AI product expert, author, and an innovation-focused, multi-disciplined business leader. Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian. On today's part one of a two-part episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Oji about his upcoming book, 'Building Rocket Ships;' the complexity of product management due to its multi-disciplinary nature requiring skills in engineering, design, psychology, and economics; and the 'Zone of Benefit' concept, which helps assess market disruptiveness and emphasizes the need for a high value to price ratio to drive change in customers. Links Pre-order link for Oji’s book, “Building Rocket Ships” (https://shop.damngravity.com/products/building-rocketships-udezue) Writing: https://ojiudezue.substack.com/ Consulting: https://productmind.co Twitter: https://x.com/ojiudezue LinkedIn: https://linkedin/in/ojiudezue What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) product management, digital experience, digital product experience, chief product officer, CPO, productmind, twitter, atlassian, calendly, zone of benefit, frameworks, zone of benefit framework Today, our guest is Oji Udezue, AI product expert, author, and an innovation-focused, multi-disciplined business leader.

Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian.

On today's part one of a two-part episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Oji about his upcoming book, 'Building Rocket Ships;' the complexity of product management due to its multi-disciplinary nature requiring skills in engineering, design, psychology, and economics; and the 'Zone of Benefit' concept, which helps assess market disruptiveness and emphasizes the need for a high value to price ratio to drive change in customers.

Links

Pre-order link for Oji’s book, “Building Rocket Ships”
Writing: https://ojiudezue.substack.com/
Consulting: https://productmind.co
Twitter: https://x.com/ojiudezue
LinkedIn: https://linkedin/in/ojiudezue

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

]]> Today, our guest is Oji Udezue, AI product expert, author, and an innovation-focused, multi-disciplined business leader.

Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian.

On today's part one of a two-part episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Oji about his upcoming book, 'Building Rocket Ships;' the complexity of product management due to its multi-disciplinary nature requiring skills in engineering, design, psychology, and economics; and the 'Zone of Benefit' concept, which helps assess market disruptiveness and emphasizes the need for a high value to price ratio to drive change in customers.

Links

Pre-order link for Oji’s book, “Building Rocket Ships”
Writing: https://ojiudezue.substack.com/
Consulting: https://productmind.co
Twitter: https://x.com/ojiudezue
LinkedIn: https://linkedin/in/ojiudezue

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

]]> Navigating product teams and tech stacks with Nancy Wang, SVP http://launchpod.logrocket.com/nancy-wang-product-teams-tech-stacks 5bfad55c-79df-4658-bcd3-2c03c1916f17 Tue, 04 Jun 2024 08:00:00 -0400 LogRocket full 1 LogRocket Today, our guest is Nancy Wang, Senior Vice President, Product Operations at Hilton Grand Vacations (HGV), a market leader in the vacation ownership industry. Nancy spent the last decade of her career working at Alert Logic, a comprehensive cybersecurity portfolio now owned by Fortra, beginning as a lead system engineer. Nancy worked her way up to principal engineer before taking on product management responsibilities and, ultimately, becoming Vice President of Technical Product Management. In her tenure, Nancy led the Alert Logic MDR product’s scale from 0 to 80 million MRR within two years. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Nancy about how she leveraged her engineering background to excel in product roles, her strategic approach to building and leading a comprehensive product operations team at HGV, and the importance of planning, transformation, open-mindedness in acquisitions, and continual improvement. 41:20 no Today, our guest is Nancy Wang, Senior Vice President, Product Operations at Hilton Grand Vacations (HGV), a market leader in the vacation ownership industry. Nancy spent the last decade of her career working at Alert Logic, a comprehensive cybersecurity portfolio now owned by Fortra, beginning as a lead system engineer. Nancy worked her way up to principal engineer before taking on product management responsibilities and, ultimately, becoming Vice President of Technical Product Management. In her tenure, Nancy led the Alert Logic MDR product’s scale from 0 to 80 million MRR within two years. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Nancy about how she leveraged her engineering background to excel in product roles, her strategic approach to building and leading a comprehensive product operations team at HGV, and the importance of planning, transformation, open-mindedness in acquisitions, and continual improvement. Links https://www.linkedin.com/in/nancy-wang-9a20a014/ Enabling a cultural mind shift, with Nancy Wang (https://blog.logrocket.com/product-management/leader-spotlight-nancy-wang/) What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Nancy Wang. product management, digital experience, digital product experience, logrocket, tech stack, product teams, product operations, hgv, hilton garden vacations Today, our guest is Nancy Wang, Senior Vice President, Product Operations at Hilton Grand Vacations (HGV), a market leader in the vacation ownership industry.

Nancy spent the last decade of her career working at Alert Logic, a comprehensive cybersecurity portfolio now owned by Fortra, beginning as a lead system engineer. Nancy worked her way up to principal engineer before taking on product management responsibilities and, ultimately, becoming Vice President of Technical Product Management. In her tenure, Nancy led the Alert Logic MDR product’s scale from 0 to 80 million MRR within two years.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Nancy about how she leveraged her engineering background to excel in product roles, her strategic approach to building and leading a comprehensive product operations team at HGV, and the importance of planning, transformation, open-mindedness in acquisitions, and continual improvement.

Links

https://www.linkedin.com/in/nancy-wang-9a20a014/
Enabling a cultural mind shift, with Nancy Wang

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Nancy Wang.

]]> Today, our guest is Nancy Wang, Senior Vice President, Product Operations at Hilton Grand Vacations (HGV), a market leader in the vacation ownership industry.

Nancy spent the last decade of her career working at Alert Logic, a comprehensive cybersecurity portfolio now owned by Fortra, beginning as a lead system engineer. Nancy worked her way up to principal engineer before taking on product management responsibilities and, ultimately, becoming Vice President of Technical Product Management. In her tenure, Nancy led the Alert Logic MDR product’s scale from 0 to 80 million MRR within two years.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Nancy about how she leveraged her engineering background to excel in product roles, her strategic approach to building and leading a comprehensive product operations team at HGV, and the importance of planning, transformation, open-mindedness in acquisitions, and continual improvement.

Links

https://www.linkedin.com/in/nancy-wang-9a20a014/
Enabling a cultural mind shift, with Nancy Wang

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Nancy Wang.

]]> Navigating M&A decision-making with Ben Hackett, SVP http://launchpod.logrocket.com/ben-hackett 8c5f188f-68a6-45c7-98b0-8a67a65af858 Tue, 14 May 2024 08:00:00 -0400 LogRocket full 1 LogRocket Today, our guest is Ben Hackett, Senior VP of Product Management at Accolade, a personalized healthcare company for employers health plans, government agencies, and consumers. He began his career as a product manager at Blacktee Systems, an integrated technology services firm, before transitioning to LabKey Software. Prior to joining Accolade eight years ago, Ben co-founded jydo, an IoT platform that helped facility managers manage, monitor, and control thousands of conference room devices. On today's episode, LogRocket's CEO, Matt Arbesfeld, Ben shares insights on decision-making in M&A deals, cultural alignment in acquisitions, and the role of AI in medicine. 28:34 no Today, our guest is Ben Hackett, Senior VP of Product Management at Accolade, a personalized healthcare company for employers health plans, government agencies, and consumers. He began his career as a product manager at Blacktee Systems, an integrated technology services firm, before transitioning to LabKey Software. Prior to joining Accolade eight years ago, Ben co-founded jydo, an IoT platform that helped facility managers manage, monitor, and control thousands of conference room devices. On today's episode, LogRocket's CEO, Matt Arbesfeld, Ben shares insights on decision-making in M&A deals, cultural alignment in acquisitions, and the role of AI in medicine. Links Leader Spotlight: How first principles tie into ruthless prioritization, with Ben Hackett (https://blog.logrocket.com/product-management/leader-spotlight-ben-hackett/) https://www.linkedin.com/in/bchackett/ What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Ben Hackett. product management, digital experience, digital product experience, logrocket, healthcare, artificial intelligence, AI, mergers and acquisitions, M&A, healthcare technology, accolade Today, our guest is Ben Hackett, Senior VP of Product Management at Accolade, a personalized healthcare company for employers health plans, government agencies, and consumers. He began his career as a product manager at Blacktee Systems, an integrated technology services firm, before transitioning to LabKey Software.

Prior to joining Accolade eight years ago, Ben co-founded jydo, an IoT platform that helped facility managers manage, monitor, and control thousands of conference room devices.

On today's episode, LogRocket's CEO, Matt Arbesfeld, Ben shares insights on decision-making in M&A deals, cultural alignment in acquisitions, and the role of AI in medicine.

Links

Leader Spotlight: How first principles tie into ruthless prioritization, with Ben Hackett
https://www.linkedin.com/in/bchackett/

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Ben Hackett.

]]> Today, our guest is Ben Hackett, Senior VP of Product Management at Accolade, a personalized healthcare company for employers health plans, government agencies, and consumers. He began his career as a product manager at Blacktee Systems, an integrated technology services firm, before transitioning to LabKey Software.

Prior to joining Accolade eight years ago, Ben co-founded jydo, an IoT platform that helped facility managers manage, monitor, and control thousands of conference room devices.

On today's episode, LogRocket's CEO, Matt Arbesfeld, Ben shares insights on decision-making in M&A deals, cultural alignment in acquisitions, and the role of AI in medicine.

Links

Leader Spotlight: How first principles tie into ruthless prioritization, with Ben Hackett
https://www.linkedin.com/in/bchackett/

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Ben Hackett.

]]> Aligning the physical and digital with Christine Kuei, Dir. of Product Management http://launchpod.logrocket.com/christine-kuei d08164ac-a51a-4968-8af2-65225ec4adbb Tue, 07 May 2024 08:00:00 -0400 LogRocket full 1 LogRocket Today, our guest is Christine Kuei, Director of Product Management at Forever 21. Christine started her career in email marketing at Experian, and her natural curiosity about digital customer behavior propelled her transition into product management. Christine has since worked in a range of industries including B2B SaaS, ecommerce and fintech, and led product organizations at Chipotle and PetSmart before moving to Forever 21. On this episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Christine about the challenges and strategies involved in aligning digital transformations with physical customer experiences, using user research to enhance customer loyalty, tackling product management obstacles, and optimizing team dynamics for successful outcomes. 29:37 no Today, our guest is Christine Kuei, Director of Product Management at Forever 21. Christine started her career in email marketing at Experian, and her natural curiosity about digital customer behavior propelled her transition into product management. Christine has since worked in a range of industries including B2B SaaS, ecommerce and fintech, and led product organizations at Chipotle and PetSmart before moving to Forever 21. On this episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Christine about the challenges and strategies involved in aligning digital transformations with physical customer experiences, using user research to enhance customer loyalty, tackling product management obstacles, and optimizing team dynamics for successful outcomes. Links Leader Spotlight: Growing the omnichannel market, with Christine Kuei (https://blog.logrocket.com/product-management/leader-spotlight-christine-kuei/) https://www.linkedin.com/in/christinekuei/ What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Christine Kuei. product management, digital experience, digital product experience, logrocket, brick and mortor, chipotle, forever21, customer loyalty, customer research Today, our guest is Christine Kuei, Director of Product Management at Forever 21. Christine started her career in email marketing at Experian, and her natural curiosity about digital customer behavior propelled her transition into product management. Christine has since worked in a range of industries including B2B SaaS, ecommerce and fintech, and led product organizations at Chipotle and PetSmart before moving to Forever 21.

On this episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Christine about the challenges and strategies involved in aligning digital transformations with physical customer experiences, using user research to enhance customer loyalty, tackling product management obstacles, and optimizing team dynamics for successful outcomes.

Links

Leader Spotlight: Growing the omnichannel market, with Christine Kuei
https://www.linkedin.com/in/christinekuei/

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Christine Kuei.

]]> Today, our guest is Christine Kuei, Director of Product Management at Forever 21. Christine started her career in email marketing at Experian, and her natural curiosity about digital customer behavior propelled her transition into product management. Christine has since worked in a range of industries including B2B SaaS, ecommerce and fintech, and led product organizations at Chipotle and PetSmart before moving to Forever 21.

On this episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Christine about the challenges and strategies involved in aligning digital transformations with physical customer experiences, using user research to enhance customer loyalty, tackling product management obstacles, and optimizing team dynamics for successful outcomes.

Links

Leader Spotlight: Growing the omnichannel market, with Christine Kuei
https://www.linkedin.com/in/christinekuei/

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Christine Kuei.

]]> Navigating B2B and B2C dynamics with Matt DiBari, CPO http://launchpod.logrocket.com/matt-dibari 10a744ed-840e-4bf7-9de0-b46a472732e4 Tue, 30 Apr 2024 08:00:00 -0400 LogRocket full 1 LogRocket Today, our guest is Matt DiBari, CPO at SpotHero. He has spent the majority of his career working in the automotive industry, the first decade of which was at CDK Global. Matt also served in senior product management and leadership roles at Cars.com before transitioning to SpotHero in 2019. On today's episode, LogRocket's CEO, Matt Arbesfeld, talks to Matt about the differences between B2B and B2C approaches, the importance of strategic investment, personalization projects, and provides valuable advice for aspiring product managers. 29:29 no Today, our guest is Matt DiBari, CPO at SpotHero. He has spent the majority of his career working in the automotive industry, the first decade of which was at CDK Global. Matt also served in senior product management and leadership roles at Cars.com before transitioning to SpotHero in 2019. On today's episode, LogRocket's CEO, Matt Arbesfeld, talks to Matt about the differences between B2B and B2C approaches, the importance of strategic investment, personalization projects, and provides valuable advice for aspiring product managers. Links Leader Spotlight: Catching up to consumer expectations, with Matt DiBari (https://blog.logrocket.com/product-management/leader-spotlight-with-matt-dibari/) https://www.linkedin.com/in/matthewdibari/ What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Matt DiBari. Today, our guest is Matt DiBari, CPO at SpotHero. He has spent the majority of his career working in the automotive industry, the first decade of which was at CDK Global. Matt also served in senior product management and leadership roles at Cars.com before transitioning to SpotHero in 2019.

On today's episode, LogRocket's CEO, Matt Arbesfeld, talks to Matt about the differences between B2B and B2C approaches, the importance of strategic investment, personalization projects, and provides valuable advice for aspiring product managers.

Links

Leader Spotlight: Catching up to consumer expectations, with Matt DiBari
https://www.linkedin.com/in/matthewdibari/

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Matt DiBari.

]]> Today, our guest is Matt DiBari, CPO at SpotHero. He has spent the majority of his career working in the automotive industry, the first decade of which was at CDK Global. Matt also served in senior product management and leadership roles at Cars.com before transitioning to SpotHero in 2019.

On today's episode, LogRocket's CEO, Matt Arbesfeld, talks to Matt about the differences between B2B and B2C approaches, the importance of strategic investment, personalization projects, and provides valuable advice for aspiring product managers.

Links

Leader Spotlight: Catching up to consumer expectations, with Matt DiBari
https://www.linkedin.com/in/matthewdibari/

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Matt DiBari.

]]> Redefining product development in SMB fintech with Alo Mukerji http://launchpod.logrocket.com/alo-mukerji 3da70fc2-beb1-48b7-bbac-ab9448fa6d9a Tue, 23 Apr 2024 08:00:00 -0400 LogRocket full 1 LogRocket Today, our guest is Alo Mukerji, VP of Product at WaveHQ, which develops money management software for small business owners. Driven by a genuine love for small and midsize businesses, Alo has worked in product leadership roles at Constant Contact, Buildium (acquired by RealPage), Toast, and Privy (acquired by Attentive). Alo’s specialties include creating frictionless product experiences and increasing revenue through pricing models and new product lines. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Alo about driving innovations at a fintech company, focusing on SMBs, and the importance of rapid innovation. 36:56 no Today, our guest is Alo Mukerji, VP of Product at WaveHQ, which develops money management software for small business owners. Driven by a genuine love for small and midsize businesses, Alo has worked in product leadership roles at Constant Contact, Buildium (acquired by RealPage), Toast, and Privy (acquired by Attentive). Alo’s specialties include creating frictionless product experiences and increasing revenue through pricing models and new product lines. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Alo about driving innovations at a fintech company, focusing on SMBs, and the importance of rapid innovation. Links Leader Spotlight: Making a tangible impact for SMBs, with Alo Mukerji (https://blog.logrocket.com/product-management/leader-spotlight-alo-mukerji/) https://www.linkedin.com/in/alo-mukerji-9a7154 What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Alo Mukerji. smbs, smb, small business, small business banking, smb fintech, product management, fintech, digital experience, digital product experience, logrocket, wavehq Today, our guest is Alo Mukerji, VP of Product at WaveHQ, which develops money management software for small business owners.

Driven by a genuine love for small and midsize businesses, Alo has worked in product leadership roles at Constant Contact, Buildium (acquired by RealPage), Toast, and Privy (acquired by Attentive). Alo’s specialties include creating frictionless product experiences and increasing revenue through pricing models and new product lines.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Alo about driving innovations at a fintech company, focusing on SMBs, and the importance of rapid innovation.

Links

Leader Spotlight: Making a tangible impact for SMBs, with Alo Mukerji
https://www.linkedin.com/in/alo-mukerji-9a7154

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Alo Mukerji.

]]> Today, our guest is Alo Mukerji, VP of Product at WaveHQ, which develops money management software for small business owners.

Driven by a genuine love for small and midsize businesses, Alo has worked in product leadership roles at Constant Contact, Buildium (acquired by RealPage), Toast, and Privy (acquired by Attentive). Alo’s specialties include creating frictionless product experiences and increasing revenue through pricing models and new product lines.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Alo about driving innovations at a fintech company, focusing on SMBs, and the importance of rapid innovation.

Links

Leader Spotlight: Making a tangible impact for SMBs, with Alo Mukerji
https://www.linkedin.com/in/alo-mukerji-9a7154

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Alo Mukerji.

]]> The end of MVPs and prioritizing accountability with Jason Penkethman, CPO http://launchpod.logrocket.com/jason-penkethman dc32de2e-1fbf-4d97-93a7-1fcc734c7e3d Tue, 16 Apr 2024 08:00:00 -0400 LogRocket full 1 LogRocket On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Jason about emphasizing the importance of a go-to-market perspective, customer interaction, the importance of accountability, and leadership challenges like team alignment and data-driven decisions. 42:08 no Today, our guest is Jason Penkethman, Chief Product Officer at Simpro Group, business software for trade professionals. Prior to working at Simpro group, Jason worked in product management, engineering, and leadership roles through a range of industries, including mobile devices, data services, SaaS, and automotive IoT. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Jason about emphasizing the importance of a go-to-market perspective, customer interaction, the importance of accountability, and leadership challenges like team alignment and data-driven decisions. Links Leader Spotlight: Applying an ROI model, with Jason Penkethman (https://www.dropbox.com/scl/fo/vztaymyq8jb0q9mvgwqj7/ANOAc_iLPRI9rZ60bCUAiy8?preview=Jason+Penkethman%2C+CPO+at+Simpro+Software+V2+w+intro.mp3&rlkey=yb81fo5jbno9c6l120bm7v7i0&dl=0) https://www.linkedin.com/in/jpenkethman/ What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Jason Penkethman. product management, product scaling, digital experience, digital product experience, mvps, Today, our guest is Jason Penkethman, Chief Product Officer at Simpro Group, business software for trade professionals.

Prior to working at Simpro group, Jason worked in product management, engineering, and leadership roles through a range of industries, including mobile devices, data services, SaaS, and automotive IoT.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Jason about emphasizing the importance of a go-to-market perspective, customer interaction, the importance of accountability, and leadership challenges like team alignment and data-driven decisions.

Links

Leader Spotlight: Applying an ROI model, with Jason Penkethman

https://www.linkedin.com/in/jpenkethman/

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Jason Penkethman.

]]> Today, our guest is Jason Penkethman, Chief Product Officer at Simpro Group, business software for trade professionals.

Prior to working at Simpro group, Jason worked in product management, engineering, and leadership roles through a range of industries, including mobile devices, data services, SaaS, and automotive IoT.

On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Jason about emphasizing the importance of a go-to-market perspective, customer interaction, the importance of accountability, and leadership challenges like team alignment and data-driven decisions.

Links

Leader Spotlight: Applying an ROI model, with Jason Penkethman

https://www.linkedin.com/in/jpenkethman/

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Jason Penkethman.

]]> Big product bets with Kristin Dorsett, CPO http://launchpod.logrocket.com/kristin-dorsett b7398c7c-3e52-4f2c-912b-c66b02ecaca7 Mon, 04 Mar 2024 09:00:00 -0500 LogRocket full 1 LogRocket Today, our guest is Kristin Dorsett, Chief Product Officer at Viator, a Tripadvisor company and online marketplace for travel experiences. On today's episode, LogRocket's VP of Marketing Jeff Wharton talks with Kristin about how knowing her customer well helped her forge a path into product management, cultivating a portfolio of different strengths, how she plans and executes big-bet projects, and how she leveraged voice-of-the-customer data to drive impactful product changes. Kristin was previously in product leadership at Tripadvisor and, earlier in her career, held several roles at HomeAway developing products and services for vacation rental owners and property managers. 32:58 no Today, our guest is Kristin Dorsett, Chief Product Officer at Viator, a Tripadvisor company and online marketplace for travel experiences. On today's episode, LogRocket's VP of Marketing Jeff Wharton talks with Kristin about how knowing her customer well helped her forge a path into product management, cultivating a portfolio of different strengths, how she plans and executes big-bet projects, and how she leveraged voice-of-the-customer data to drive impactful product changes. Kristin was previously in product leadership at Tripadvisor and, earlier in her career, held several roles at HomeAway developing products and services for vacation rental owners and property managers. Links https://www.linkedin.com/in/kristindorsett/ https://blog.logrocket.com/product-management/leader-spotlight-kristin-dorsett/ What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Kristin Dorsett. product management, digital experience, digital product experience, chief product officer, voice of the customer best practices, voice of the customer, voice of the customer questions, tripadvisor, vrbo, homeaway Today, our guest is Kristin Dorsett, Chief Product Officer at Viator, a Tripadvisor company and online marketplace for travel experiences.

On today's episode, LogRocket's VP of Marketing Jeff Wharton talks with Kristin about how knowing her customer well helped her forge a path into product management, cultivating a portfolio of different strengths, how she plans and executes big-bet projects, and how she leveraged voice-of-the-customer data to drive impactful product changes.

Kristin was previously in product leadership at Tripadvisor and, earlier in her career, held several roles at HomeAway developing products and services for vacation rental owners and property managers.

Links

https://www.linkedin.com/in/kristindorsett/
https://blog.logrocket.com/product-management/leader-spotlight-kristin-dorsett/

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Kristin Dorsett.

]]> Today, our guest is Kristin Dorsett, Chief Product Officer at Viator, a Tripadvisor company and online marketplace for travel experiences.

On today's episode, LogRocket's VP of Marketing Jeff Wharton talks with Kristin about how knowing her customer well helped her forge a path into product management, cultivating a portfolio of different strengths, how she plans and executes big-bet projects, and how she leveraged voice-of-the-customer data to drive impactful product changes.

Kristin was previously in product leadership at Tripadvisor and, earlier in her career, held several roles at HomeAway developing products and services for vacation rental owners and property managers.

Links

https://www.linkedin.com/in/kristindorsett/
https://blog.logrocket.com/product-management/leader-spotlight-kristin-dorsett/

What does LogRocket do?

LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

Special Guest: Kristin Dorsett.

]]>