Fifteen years combined experience in eCommerce, Digital Marketing, Merchandising, and CRM having worked with global organizations in a variety of industries - Automotive and Aviation Parts Manufacturing and Retail, Industrial Automation, Technology Services, and Education.
BA in Advertising and Marketing. Concluded MBA from the University of Memphis in 2021 and was an inductee of Pinnacle National Honors Society in 2015.
Key Skills: Passionate leader with P&L responsibility of over $2MM. I am a changemaker with an entrepreneurial mindset in the digital space with competencies in eCommerce and Digital Product Experimentation and Merchandising Strategies, Category Management, Digital Experience Analytics for Customer and Path to Purchase, Customer Segmentation, Multi-channel Retail Strategies, Digital Marketing Strategies, Multi-Touch and Multi-Channel Attribution, Brand Mix and Assortment.
Julie Acosta has been a guest on 2 episodes.
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No BS eComm Analytics | Julie Acosta, Dir. of eComm & Analytics (NOBULL, AutoZone) [Repeat]
December 17th, 2024 | Season 1 | 38 mins 56 secs
business, digital product experience, product management, technology
Today, our guest is Julie Acosta, Director of eComm and Marketing Analytics at NOBULL, a fast-growing Boston-based footwear and apparel brand.
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Bridging in-store and digital with analytics | Julie Acosta, Dir. of eComm & Analytics (NOBULL, AutoZone)
November 12th, 2024 | Season 1 | 38 mins 56 secs
business, digital product experience, product management, technology
Today, our guest is Julie Acosta, Director of eComm and Marketing Analytics at NOBULL, a fast-growing Boston-based footwear and apparel brand.
For Julie, curiosity has a funny way of making you change course. As she originally set out to avoid numbers by going to university for marketing, but as she began developing her career, she found that understanding and working with data made her more effective at understanding her customer base.
It was at AutoZone, where her path really changed, as Julie went from merchandising to building AutoZone’s first eCommerce Analytics team from the ground up.
By bridging the digital and in-store experiences, her team altered the company’s understanding of how the two were linked, including how new product lines can grow existing lines and how online customer behavior influences in-store purchases.