Displaying Episode 21 - 30 of 86 in total of LaunchPod | Product Management Podcast with the tag “business”.
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Kickstarter's Comeback | Mahesh Guruswamy, CPTO (Kickstarter)
June 10th, 2025 | Season 1 | 35 mins 16 secs
business, digital experience, product management, technology
Today, we’re talking with Mahesh Guruswamy, CPTO at Kickstarter.
In this episode, we discuss:
- How daily reflection on hard moments helped him grow as a leader—and led to his widely praised book How to Deliver Bad News and Get Away with It.
- How Kickstarter went from “printing money” and experiencing “insane” PMF to plateauing - and how they created urgency and competition to quickly turn it around
- The actual process Kickstarter used to activate its creator and backer communities to shape a better UX, build real loyalty, and re-ignite growth
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Inside MailChimp's PLG Engine | Lauren Schuman, VP of Prod. Growth (Bitly) | LaunchPod
June 3rd, 2025 | Season 1 | 35 mins 3 secs
business, digital experience, product management, technology
On today’s episode, our guest is Lauren Schuman, VP of Product Growth at Bitly & former Sr. Dir. of Product Growth at MailChimp.
In this episode, we discuss:
- How Lauren created PLG as a discipline at MailChimp and turned it into a systematic growth engine
- The turnaround story behind a failed product launch, and how it led to a 183% spike in adoption overnight
- Why lagging engagement pushed her to lead a ground-up rebuild of MailChimp’s core email editor to improve growth
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How to compete with Apple — and win | Steve Chazin, CEO & Founder (Skytech.io) | LaunchPod (Repeat)
May 27th, 2025 | Season 1 | 30 mins 30 secs
business, digital experience, product management, technology
On today’s repeat episode, our guest is Steve Chazin, CEO & Founder of Skytech.io and formerly VP of Products at Alarm.com.
In this episode, we discuss:
- Steve’s experience working at Apple, competing with Final Cut Pro, and his current role at alarm.com
- The time he said no to Steve Jobs — and how that pushed his career forward
- The importance of user-centered product design and the impact of AI in home security
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The AI Velocity Engine for Product | Jeremy Pollock VP of Product (WP Engine) | LaunchPod
May 20th, 2025 | Season 1 | 41 mins 20 secs
business, digital experience, product management, technology
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Build product impact with LLMs and data normalization | Rajitha Chaparala VP of Product (Procore) | LaunchPod
May 13th, 2025 | Season 1 | 38 mins 22 secs
business, digital experience, product management, technology
On today’s episode, we’re talking with Rajitha Chaparala, VP of Product at Procore, a construction management solution and one of the most successful examples of vertical SaaS out there today.
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How to category carve in B2B commerce | Jake Hookom, EVP of Product (Perforce) | LaunchPod
May 6th, 2025 | Season 1 | 38 mins 32 secs
business, digital experience, product management, technology
Today, we’re talking with Jake Hookom, EVP of Product at Perforce.
In this episode, we’ll explore:
- How Jake’s focus on "category carving" at Four51 helped them soar above the sea of headless commerce tools and into a successful exit
- Why most PMs are wrong to measure success on features shipped - it’s about solving user problems throughout the entire customer journey
- And, how Sitecore’s enormous practitioner community provided market awareness and a means to drive product adoption beyond anything they could do alone disrupts the world
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Building Consumer Trust for Mainstream Adoption | Sean McLeary, VP, Prod. Exp. (InTapp) | LaunchPod
April 29th, 2025 | Season 1 | 38 mins 53 secs
business, digital experience, product management, technology
Today, we’re talking with Sean McLeary, VP of Product Experience at Intapp.
In this episode, we’ll explore:
- How Sean turned Macys.com and Macy’s brick-and-mortar into one cohesive experience, increasing revenue across both sources
- How the team at DocuSign improved the UX to go from tech darling to mainstream product
- The current landscape of AI adoption, addressing "empty box syndrome," and how AI’s parallels to the early stages of the internet help us understand how user behavior might evolve
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Build Product Like Typeform | Aleks Bass, CPO (TypeForm) | LaunchPod (Pt.2)
April 22nd, 2025 | Season 1 | 30 mins 26 secs
business, digital experience, product management, technology
Today, we’re getting into Part 2 of our masterclass on user research and product strategy from Aleks Bass, CPO at Typeform.
In part two of this episode, Aleks talks about:
- How she successfully launched Typeform for Growth in only six months, which quickly became Typeform's fastest-growing product ever
- How she restructured the entire Typeform product development lifecycle, adding continuous usability testing as a crucial part of that process
- And how you can cultivate strong partnerships between R&D and GTM to drive similar success
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Build Product Like Typeform | Aleks Bass, CPO (TypeForm) | LaunchPod (Pt.1)
April 15th, 2025 | Season 1 | 43 mins 21 secs
business, digital experience, product management, technology
Today, we’re talking with Aleks Bass, CPO at Typeform.
In part one of this two-part episode, Aleks talks about:
- The exact methodologies for user research that she used to develop a complete product strategy in just 45 days
- Their discovery of “feature constellations” - sets of features that are worth 10x more when combined than just the sum of the parts
- How to break the rules of user research for even faster results
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How To Say "Not Yet" To Enterprise | Deepti Mendiratta, VP Of Products (HungerRush) | LaunchPod
April 8th, 2025 | Season 1 | 35 mins 34 secs
business, digital experience, product management, technology
Today, we’re talking with Deepti Mendiratta, VP of Product at HungerRush, an all-in-one POS system for restaurants.
In this episode, Deepti talks about:
- Why you have to just “make the pizza” - meaning experience the day-to-day of your users, not just your buyers, to build software that solves key issues for the business
- getting her biggest UX wins from fixing the paper cuts that users run into all the time, not just the sporadic gaping wounds
- And, how to say “not yet” to the allure of going upmarket to Enterprise too soon...because, as she says, once you catch that elephant, you have to feed it