The Secrets Behind a 30x AI Product Team | Zac Hays, CPO (Luxury Presence)

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October 7th, 2025

23 mins 31 secs

Season 1

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About this Episode

Today, we’re joined by Zac Hays, CPO at Luxury Presence, a fast-growing real estate tech platform that made a huge bet on AI adoption across the company..

In this episode, we discuss:

  • Luxury Presence's 30x Value Principle and how they rethought goals and projects to have exponential-level impact
  • The AI design sprint process that allowed the company to 20x product velocity
  • How their mandatory AI bug triage policy has cut resolution time by 80%

Links

LinkedIn: https://www.linkedin.com/in/zacthepm/
Zac's AI-Powered Design Print Playbook: https://www.linkedin.com/pulse/ai-powered-design-sprint-playbook-v01-zac-hays-iu1dc/
Luxury Presence: https://www.luxurypresence.com/
AirOps: https://www.airops.com/
Userbrain: https://www.userbrain.com/en/

Chapters

00:00: Intro
03:31: How Luxury Presence started tinkering with AI
08:15: Automating bug fixes (the 80% reduction)
10:50: Zac's "AI Design Sprint" process
14:00: Using AI to tackle tech debt and codebase rewrites
19:04: Building an "autonomous" AI marketing team
22:22: Conclusion

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