Product Lessons from a $3B Bootstrapped eCom Platform | Trevin Chow, CPO (Big Cartel)

Today, we’re joined by Trevin Chow, Chief Product Officer at Big Cartel, an ecommerce platform for independent creators to turn their art into income. Previously, Trevin held product leadership roles at Nike, Microsoft, Axon, and more.

In this episode, Trevin shares:

• How they thread the needle between brand history and innovation — respecting a 20+ year legacy while still driving towards the future
• His process for creating “simple magic” by making features so simple, they delight users — even if that trades less customization for better ease of use
• How AI is transforming product and design workflows by drastically cutting down the time between idea and innovation
• And what product leaders can learn from rethinking simple as a benefit rather than a constraint

Links

LinkedIn:https://www.linkedin.com/in/trevin/
Navan: https://www.bigcartel.com/

Resources

Lovable: https://lovable.dev/
Unblocked: https://getunblocked.com/

Chapters

00:00: Intro
03:22: The product journey that led Trevin to Big Cartel
05:55: Big Cartel's 20+ year legacy and how they look at innovation
12:28: Why simplicity can trump complexity in software
13:26: Products and features that delight ft. an example from Alaska Airlines
18:03: Why Big Cartel launched a "pause subscription" button, and the value it drove
21:09: What makes features appear "magical" in today's product landscape
23:06: The overlap between product management and product design
23:40: Trevin's guide to hiring for curiosity and grit
33:17: Conclusion

Follow LaunchPod on YouTube

We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!

What does LogRocket do?

LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com.