How To Modernize Million-User Products | Kamal Srinivasan, SVP of Product (Alludo) | LaunchPod

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June 17th, 2025

40 mins 49 secs

Season 1

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technology product management digital experience business

About this Episode

Today on the pod, we’re talking with Kamal Srinivasan, SVP of Product Development at Alludo.

In this episode, we discuss:

  • How CorelDraw was modernized from a legacy desktop tool into an AI-enabled, collaborative SaaS product, including:
    • The user research approach that balanced less mature users with the needs of long-time power users
    • And How they utilized AI to power entire workflows, helping all users behave like pros
  • We also discuss Kamal’s navigation of a major roadmap misalignment with senior leadership, including:
    • The real negotiation tactics he used to diffuse the initial conflict
    • And his “squiggly line” framework for balancing near-term revenue with long-term product vision

Links

LinkedIn: https://www.linkedin.com/in/kamalsrinivasan/

Resources

Tell Your CEO They're Wrong (And KEEP Your Career) | Steve Nash, Dir. Product (GumGum) | LaunchPod: https://youtu.be/oeEBy8mJfB0?feature=shared

Chapters

00:00 Intro
01:56 From PhD to Product Management
02:47 The Value of a PhD in Product Management
05:26 Challenges in Modernizing Legacy Products
06:11 Understanding Vector Graphics Design
09:47 Democratizing Design Tools
16:23 User Feedback and Product Development
19:49 Incorporating AI in Design Software
21:43 Integrating AI into Design Workflows
22:51 Enhancing Productivity with AI
24:15 Proactive Issue Detection with AI
27:21 Understanding Parallels Virtualization
29:50 Challenges and Strategies in Product Development
38:20 Effective Communication and Leadership
41:52 Conclusion and Future Plans

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