The Analytics Gap Most eCom Teams Don’t Know They Have | Raul Parquet, Dir. eCom (Princess Cruises)

Raul Parquet is the Director of Ecommerce at Princess Cruises, where he’s helping to lead them into a more digital future where visa requirements, multi-destination itineraries, and endless customization options are something customers can actually complete online.

In this episode, Raul shares:

• The unglamorous but vital elements of a complete eCommerce analytics stack, and the table-stakes things teams often skip
• Why an Analytics team embedded inside product is a requirement, and the deployment discipline that brings with it
• And how Princess Cruises is using AI behind the scenes to help their team work smarter — and why, when it comes to customers, simplicity will always matter more than technology

Links

LinkedIn: https://www.linkedin.com/in/raul-parquet/
Princess Cruises: https://www.princess.com/

Chapters

00:00 Introduction
02:00 Why cruises are one of the hardest ecommerce problems to solve
6:00 Embedding analytics teams into product
8:00 The analytics stack: What "table stakes" actually looks like
13:30 How AI is already helping analytics teams work smarter
15:00 The gaps most teams don't know they have
19:00 Simplifying complex bookings: The Tesla analogy
21:00 100% of Princess Cruisers have been on the website
25:00 Where AI actually fits in the customer journey
29:00 Outro

Follow LaunchPod on YouTube

We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!

What does LogRocket do?

LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com.