web02.fireside.fm Tue, 28 Apr 2026 13:09:29 -0500 Fireside (https://fireside.fm) LaunchPod | Product Management Podcast - Episodes Tagged with “April Dunford” https://launchpod.logrocket.com/tags/april%20dunford Tue, 28 Apr 2026 08:00:00 -0400 LaunchPod is a product management podcast hosted by LogRocket's CEO, Matt Arbesfeld, and VP of Marketing, Jeff Wharton, where they talk to product leaders about the issues they faced in their careers, how they found solutions to those issues, and how you can apply these solutions in your own day-to-day product role. en-us episodic A product management podcast by LogRocket LogRocket LaunchPod is a product management podcast hosted by LogRocket's CEO, Matt Arbesfeld, and VP of Marketing, Jeff Wharton, where they talk to product leaders about the issues they faced in their careers, how they found solutions to those issues, and how you can apply these solutions in your own day-to-day product role. no launch pod, product management, logrocket, launchpod LogRocket imane.rharbi@logrocket.com April Dunford’s 1 Killer Question to Expose Weak AI Product Positioning [Repeat] http://launchpod.logrocket.com/april-dunford-killer-question-expose-weak-ai-product-positioning-repeat bcba8ab7-ff19-4c96-b699-c563f8645d93 Tue, 28 Apr 2026 08:00:00 -0400 LogRocket full 2 LogRocket In this week's repeat episode, we’re joined by the undisputed queen of B2B positioning: April Dunford. April is the best-selling author of the seminal book "Obviously Awesome" and the new hit "Sales Pitch." She has spent 25 years as a startup executive and consultant, helping companies stop guessing and start winning. If you have ever struggled to explain exactly why customers should pick you over the other guy, this episode is a masterclass. In this episode, April talks about: * Why Positioning is a Product Problem: How undefined positioning leads to wasted roadmaps, "not good enough" feedback from Sales, and engineering teams burning out on features that don't win deals. * The "AI Washing" Trap: Why saying "We have AI" is no longer a strategy—and how to articulate the specific value your tech unlocks that the competition can’t. * Why she loves when competitors lie: How to ethically trap competitors who over-promise features (and the one question sales should tell your prospects to ask them). * And finally, Vision vs. Reality: How to sell the "glorious future" without losing the deal you need to close today. 36:02 no In this week's repeat episode, we’re joined by the undisputed queen of B2B positioning: April Dunford. April is the best-selling author of the seminal book "Obviously Awesome" and the new hit "Sales Pitch." She has spent 25 years as a startup executive and consultant, helping companies stop guessing and start winning. If you have ever struggled to explain exactly why customers should pick you over the other guy, this episode is a masterclass. In this episode, April talks about: Why Positioning is a Product Problem: How undefined positioning leads to wasted roadmaps, "not good enough" feedback from Sales, and engineering teams burning out on features that don't win deals. The "AI Washing" Trap: Why saying "We have AI" is no longer a strategy—and how to articulate the specific value your tech unlocks that the competition can’t. Why she loves when competitors lie: How to ethically trap competitors who over-promise features (and the one question sales should tell your prospects to ask them). And finally, Vision vs. Reality: How to sell the "glorious future" without losing the deal you need to close today. Links LinkedIn: https://www.linkedin.com/in/aprildunford/ April's website: https://www.aprildunford.com/ April's books: https://www.aprildunford.com/books Resources (Ethically) cheat your way to $250M+ | Mikal Lewis, Product Exec. (Whole Foods, Nordstrom): https://youtu.be/5txeT2U_YQo Chapters 00:00: Introduction 01:45: April's journey from engineering to marketing to product positioning expert 05:00: The shifting lansscape: Position from COVID to the AI era 10:45: Moving beyond "AI washing" to find differentiated value 15:30: Defining your true competitive landscape 20:30: How to be worth your customers' migration risk 23:45: Why April likes when competitors "lie" about their capabilities and features 32:00: Why positioning is critical for product and engineering alignment 35:00: April's new book details Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPodPodcast)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: April Dunford. product management, digital experience, digital product experience, head of product, saas, startups, ai, april dunford, product positioning, In this week's repeat episode, we’re joined by the undisputed queen of B2B positioning: April Dunford.

April is the best-selling author of the seminal book "Obviously Awesome" and the new hit "Sales Pitch." She has spent 25 years as a startup executive and consultant, helping companies stop guessing and start winning. If you have ever struggled to explain exactly why customers should pick you over the other guy, this episode is a masterclass.

In this episode, April talks about:

  • Why Positioning is a Product Problem: How undefined positioning leads to wasted roadmaps, "not good enough" feedback from Sales, and engineering teams burning out on features that don't win deals.
  • The "AI Washing" Trap: Why saying "We have AI" is no longer a strategy—and how to articulate the specific value your tech unlocks that the competition can’t.
  • Why she loves when competitors lie: How to ethically trap competitors who over-promise features (and the one question sales should tell your prospects to ask them).
  • And finally, Vision vs. Reality: How to sell the "glorious future" without losing the deal you need to close today.

Links

LinkedIn: https://www.linkedin.com/in/aprildunford/
April's website: https://www.aprildunford.com/
April's books: https://www.aprildunford.com/books

Resources

(Ethically) cheat your way to $250M+ | Mikal Lewis, Product Exec. (Whole Foods, Nordstrom): https://youtu.be/5txeT2U_YQo

Chapters

00:00: Introduction
01:45: April's journey from engineering to marketing to product positioning expert
05:00: The shifting lansscape: Position from COVID to the AI era
10:45: Moving beyond "AI washing" to find differentiated value
15:30: Defining your true competitive landscape
20:30: How to be worth your customers' migration risk
23:45: Why April likes when competitors "lie" about their capabilities and features
32:00: Why positioning is critical for product and engineering alignment
35:00: April's new book details

Follow LaunchPod on YouTube

We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!

What does LogRocket do?

LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com.

Special Guest: April Dunford.

]]> In this week's repeat episode, we’re joined by the undisputed queen of B2B positioning: April Dunford.

April is the best-selling author of the seminal book "Obviously Awesome" and the new hit "Sales Pitch." She has spent 25 years as a startup executive and consultant, helping companies stop guessing and start winning. If you have ever struggled to explain exactly why customers should pick you over the other guy, this episode is a masterclass.

In this episode, April talks about:

  • Why Positioning is a Product Problem: How undefined positioning leads to wasted roadmaps, "not good enough" feedback from Sales, and engineering teams burning out on features that don't win deals.
  • The "AI Washing" Trap: Why saying "We have AI" is no longer a strategy—and how to articulate the specific value your tech unlocks that the competition can’t.
  • Why she loves when competitors lie: How to ethically trap competitors who over-promise features (and the one question sales should tell your prospects to ask them).
  • And finally, Vision vs. Reality: How to sell the "glorious future" without losing the deal you need to close today.

Links

LinkedIn: https://www.linkedin.com/in/aprildunford/
April's website: https://www.aprildunford.com/
April's books: https://www.aprildunford.com/books

Resources

(Ethically) cheat your way to $250M+ | Mikal Lewis, Product Exec. (Whole Foods, Nordstrom): https://youtu.be/5txeT2U_YQo

Chapters

00:00: Introduction
01:45: April's journey from engineering to marketing to product positioning expert
05:00: The shifting lansscape: Position from COVID to the AI era
10:45: Moving beyond "AI washing" to find differentiated value
15:30: Defining your true competitive landscape
20:30: How to be worth your customers' migration risk
23:45: Why April likes when competitors "lie" about their capabilities and features
32:00: Why positioning is critical for product and engineering alignment
35:00: April's new book details

Follow LaunchPod on YouTube

We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!

What does LogRocket do?

LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com.

Special Guest: April Dunford.

]]>