I’m a Product and e-commerce global executive with 20+ years across consumer tech, retail, and telecom - scaling digital businesses and modernizing legacy organizations to meet the demands of today’s customers and tomorrow’s growth.
I’ve led high-impact transformations at Amazon and Kohl’s - driving multi-million dollar incremental contribution profit at Amazon and multi-million dollar revenue growth at Kohl’s, by blending strategy, operational rigor, and a partnership mindset to deliver customer impact and unlock long-term growth.
I love solving messy, high-stakes problems at the intersection of customer experience, business growth, and tech innovation. I’ve led cross-functional teams across product, engineering, data science, and design - leading through ambiguity and delivering outcomes through a shared vision, data-informed decisions, and product-led growth.
At Kohl’s, I drive digital transformation across e-commerce and MarTech, reinventing how millions of customers discover, engage with, and shop the brand online. My work blends AI/ML-powered personalization, data integrity, customer loyalty, and growth strategy, delivering revenue growth in a highly challenging retail environment.
At Amazon, I spent over 7 years shaping global-first initiatives - redefined the homepage with a customer-aware, frequency-managed campaign model that doubled strategic program reach, scaled Prime Day into an acquisition engine with 3M+ new memberships (subscriptions), and pioneered VR product discovery to grow digital launches 5X.
I bring a builder’s mindset, a customer-first compass, and a track record of leading high-performing product teams across both lean and scaled environments.
Rahul Chaudhari has been a guest on 1 episode.
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The $500M Lesson from Amazon’s Homepage Redesign | Rahul Chaudhari (ex-Amazon, Kohl’s)
February 24th, 2026 | Season 2 | 33 mins 55 secs
business, digital experience, product management, technology
How do you redesign the most visited e-commerce webpage in the world? Rahul Chaudhari helped reshape the Amazon homepage during his years as a product leader there, before becoming VP of Product and Technology at Kohl's.
In this episode, Rahul shares:
- Amazon’s “customer backwards” approach - and how he used it to unlock half a billion dollars of value on the Amazon homepage
- The secret to product adoption: leverage existing customer habits to unlock new opportunities
- And how Amazon and Google raised the bar for digital experiences so high that now every other product pays the price