Growth-focused and hands-on product leader with two successful exits and 15+ years experience building and scaling global fintech products through AI and user-centric design. Known for tackling ambiguity, driving measurable impact and building high-performing teams. As VP of Product and Design at NinjaTrader (acquired by Kraken for $1.5B), led the innovation and modernization of the world’s largest retail futures trading platform. At TrueML, Alight (took public, $7B valuation) and NinjaTrader, scaled product and design orgs from 10 to 75 and launched AI-powered experiences that addressed core user and business needs. Spent 10 years at Amex leading global product teams in customer acquisition and engagement roles concentrated on improving CAC, LTV and spend on card.
Areas of expertise include:
Product management
► Product vision, strategy, roadmap │ Profitable growth │ User Experience design (UX) │ Analytics & storytelling with data │ Go to market strategy & execution
Technology
► Personalization, AI, ML, chatbots │ Generative AI / LLMs │ Mobile app development │ SaaS platform and cloud applications │ A/B testing & experimentation, SEO
Leadership
► Building and motivating teams │ International / global delivery │ Transformation & operating model │ Customer acquisition │ Marketing, brand & financeGrowth-focused and hands-on product leader with two successful exits and 15+ years experience building and scaling global fintech products through AI and user-centric design. Known for tackling ambiguity, driving measurable impact and building high-performing teams. As VP of Product and Design at NinjaTrader (acquired by Kraken for $1.5B), led the innovation and modernization of the world’s largest retail futures trading platform. At TrueML, Alight (took public, $7B valuation) and NinjaTrader, scaled product and design orgs from 10 to 75 and launched AI-powered experiences that addressed core user and business needs. Spent 10 years at Amex leading global product teams in customer acquisition and engagement roles concentrated on improving CAC, LTV and spend on card. Areas of expertise include: Product management ► Product vision, strategy, roadmap │ Profitable growth │ User Experience design (UX) │ Analytics & storytelling with data │ Go to market strategy & execution Technology ► Personalization, AI, ML, chatbots │ Generative AI / LLMs │ Mobile app development │ SaaS platform and cloud applications │ A/B testing & experimentation, SEO Leadership ► Building and motivating teams │ International / global delivery │ Transformation & operating model │ Customer acquisition │ Marketing, brand & finance
Michael Krafft has been a guest on 1 episode.
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How 1 CPO Uses AI to Deliver Like a Full Product Team | Michael Krafft, CPO (FoundersCard)
September 23rd, 2025 | 35 mins 26 secs
business, digital experience, product management, technology
Today, we’re joined by Michael Krafft, CPO at FoundersCard, a membership community for entrepreneurs and executives offering exclusive perks and VIP treatment.
Previously, Michael worked in investment banking, led product teams at American Express, and played a key role in turning around Alight, an HR-tech firm, ahead of its IPO.
In this episode, we discuss:
- How Michael uses AI to be a 1-person Product team at a profitable startup with more than 250K members
- His AI-driven discovery engine that automates interviews, segments users, and turns feedback into roadmap-shaping insights
- Why working as both a leader and IC lets him move from idea to prototype to product in record time with tools like V-Zero and Lovable
- The simple test that boosted paid conversions by 50%—and how he runs growth experiments far beyond his team’s size