Marketing executive with over twenty years experience in Healthcare B2B SaaS. Expert in commercialization and go-to-market with focus throughout the healthcare ecosystem including federal, providers, payers, life sciences, employer, and pharmacy. Committed and passionate about healthcare transformation and improvement through data-driven insights, generative AI, and value-based care.
Lanie Schenkelberg has been a guest on 1 episode.
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The 4 Essentials of Killer Product Storytelling | Lanie Schenkelberg, VP of Product Marketing (Inovalon) | LaunchPod
July 15th, 2025 | Season 1 | 32 mins 15 secs
business, digital experience, product management, technology
Today, we’re talking with Lanie Schenkelberg, former product manager and current VP of Product Marketing at Inovalon.
In this episode, we discuss:
- The 4 essential elements of compelling product storytelling
- How to spot weak messaging - and what strong positioning really looks like
- How Lanie’s team led a storytelling overhaul that contributed to Inovalon’s growth