All systems that involve humans - products, policies, organizations - are built on assumptions about how people think, decide, and behave. Change a system, and behavior almost always follows.

I pursued a PhD at Stanford to study questions at this intersection, such as how individuals make decisions under uncertainty, how groups establish norms, and where the leverage points exist to shift behavior across entire systems. From community organizing to international development to behavioral interventions at scale, I've repeatedly seen how changes to a system reshape what people choose and why.

In product, those dynamics move from theory to real impact. Product decisions aren't just commercial bets: they shape how millions of people think, choose, and live. This is increasingly true as AI systems take on larger roles in mediating human decisions. As models develop greater capability and autonomy, understanding how humans form judgments, update on evidence, and respond to system behavior becomes foundational - not just for product design, but for defining what good AI behavior looks like in the first place.

I left academia to work on behavior change at scale through technology. I joined ThredUp pre-IPO and led product and growth as we helped transform secondhand retail into a mainstream category. As CPO at Framework I lead digital product, software engineering, design, and customer experience for a company proving consumer electronics don't have to be disposable.

Originally from the Canadian prairies, I've since founded and scaled teams across sectors and cultures, built products for users around the globe, and care deeply about building humane, people-centered organizations that foster innovative, inclusive, and growth-oriented culture. I’m passionate about helping others share and amplify their work, and continue to value teaching and coaching opportunities: from designing and teaching courses at Stanford to guest lecturing at Harvard, Yale, and Berkeley, to 15+yrs as a communications coach.