I am a product leader with an 10+ year record growing consumer media businesses. I have deep experience in building thriving two-sided marketplaces within creator economies as well as revenue-driving features (e.g., mobile advertising, subscription models, in-app purchases). I coach PMs for high performance and build the right process to uplevel across teams.
With particular focus in music, social, and streaming, I have helped companies grow to tens-of-millions of users. In my free time I find music everywhere: I am a member of the Recording Academy, write a monthly zine to hundreds of subscribers, run a small independent record label, write, perform, and release music, and listen for fun. If we meet, it’s a great starting place for conversation!
I’m sorry in advance - if we haven’t previously met, I’m not interested in connecting on LinkedIn.
Charlie Kaplan has been a guest on 1 episode.
-
Growing to 42 Million Users: Audiomack's Growth Playbook | Charlie Kaplan, VP of Product (Audiomack)
July 22nd, 2025 | Season 1 | 33 mins 55 secs
business, digital experience, product management, technology
Today, we’re talking with Charlie Kaplan, VP of Product at Audiomack about Product Market Fit and how to tell if you’ve got it or not
In this episode, we discuss:
- How he drove 50x user growth at Cymbal, and why that still didn’t matter because they lacked strong fit
- The story of how he launched Audiomack’s product org and scaled to 42M MAUs, on the back of strong product market fit
- How he transformed failed features into new revenue streams—helping Audiomack grow into a platform big enough to host Taylor Swift, Kendrick Lamar, and more