I am an accomplished eCommerce leader with proven success in driving accelerated growth for start-ups and legacy brands alike. I have led merchandising, marketing, and project management across a wide range of sectors and channels. I have developed successful strategies for high-growth categories at companies ranging from publicly traded global large-caps such as eBay ($9.6B), Levi-Strauss (+$4B) and Williams-Sonoma ($4B), to private equity-backed Eddie Bauer, Smith & Hawken and elf Cosmetics. I have excellent knowledge and experience in both the retail and direct-to-consumer channels, and I am well known for my leadership skills and my ability to build high-performing teams.
Angela Clark has been a guest on 1 episode.
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How to Avoid AI FOMO like Patagonia | Angela Clark, VP Digital
March 24th, 2026 | Season 2 | 30 mins 42 secs
business, digital experience, product management, technology
I keep meeting teams across the country that are facing intense pressure to shoehorn AI into every feature, often without a coherent thesis on the problem it’ll solve. But what if the smartest move in the AI gold rush is to actually slow down?
Angela Clark, VP of Digital at Patagonia, is doing exactly that. At a brand known for its fierce commitment to the planet, Angela is applying that same intentionality to their digital experience. Instead of blowing budgets on every new AI tool, she’s taking a thoughtful approach to building a personalized customer journey across an audience that spans both elite pro athletes and weekend warriors.
In this episode, Angela shares:
- How her team is designing a customer journey that caters to the buyer on a 1:1 level, including Product Detail Pages that can speak effortlessly to either extreme of their customer base
- Her playbook for managing AI-related “shiny object syndrome" and keeping your roadmap focused on the customer.
- And why Patagonia flipped the definition of “customer lifetime value” to align with their conservation-driven mission — even happily downselling you to a refurbished item instead of a newer, more expensive version.